Getty Puts OJO Images On iStockphoto

Posted on 8/12/2013 by Jim Pickerell | Printable Version | Comments (0)

Getty Images has made the OJO Images available on iStockphoto. The images are now “exclusively” available on the Getty Images network of  sites and select partners. The full collection boasts nearly 31,000 premium files, which will grow to nearly 45,000 by the end of October.

Founded by some of the world's most successful stock photographers, OJO is known for its creative depth, superb technical execution and exceptional production values. The OJO Collection has been available on Getty Images for some time. It has been rumored that OJO was recently acquired by Getty, but the terms of the acquisition have not been disclosed.

"OJO's immense experience and quality, high production values has set them apart for years, crafting imagery that continues to resonate with a vast customer base around the world," said Ellen Desmarais, the new general manager at iStockphoto. "This partnership adds tens of thousands of files to our ever-expanding library of new, fresh exclusive content that will inspire and help our clients do their very best work."

Price Variations

The price variations on the two sites are interesting. On iStock some of the images are being licensed at the Exclusive+ price point and other at Vetta pricing. (See here for various price points.) It is unclear how many are being licensed at the higher Vetta price. It is worth remembering that initially when Yuri Arcurs went exclusive with Getty only about 4% of his images were sold at the Vetta prices with the other 96% licensed at Exclusive+ prices. The ratio may have changes since then.

The chart below shows a comparison of the iStock prices to the Getty list prices. In most cases the Getty list prices for the same use are 6 to 7 times higher than the iStock prices for the same use. Since iStock prices are listed as credits, I based my dollar prices on a customer purchasing a package of 360 credits at $1.51 per credit. If the customer were to purchase a larger package she would get the image at a slightly lower price per credit. For smaller packages the price is slightly higher.

  iStock         Getty  
  Site         Site Dollar
File Size Credits Dollars Credits Dollars   File size Price
Web Use           153kb $26
XSmall 10 $15.10       502kb $62
Small 20 $30.20 35 $52.85   1Mb $211
Medium 30 $45.30 55 $83.05   3Mb $309
Large 40 $60.40 75 $113.25   8.6Mb $412
XLarge 45 $67.95 105 $158.55   28.5Mb $567
XXLarge 50 $75.50 135 $203.85   50.6Mb $618

These prices also do not take into account that for certain uses customers may need to purchase an Extended License when they use iStock images (not required if purchased through That would bring the two prices closer together, but they would still be more expensive on the Getty site. It also doesn’t take into account that on the Getty site 25% or more of the images are licensed at Premium Access special discount prices. Customers who qualify for these discounts pay a figure much closer to the iStock Exclusive+ price, and in some cases a significantly less than iStock Exclusive+ prices.

The OJO images can be found at (owned by Getty) at the same prices as are charged on The images can be found on at a 10% discount of the prices charged on and

Customers who have been purchasing OJO images on would now be well advised to look for what they need on iStockphoto. If the goal is to drive Getty customers to iStock, it may work.

In the press release iStock said, “iStockphoto has grown to become one of the world's leading creative communities online – with over 125,000 contributing artists, millions of members, and digital media of every kind, from photos and vector illustrations, to videos, music and sound effects and more. iStock continues to expand its portfolio and offer unmatched access to high-quality content, freeing creatives everywhere to craft beautiful communications on a budget in brand new ways. Earlier this month, iStock announced its largest exclusive content deal with one of the world's top-selling stock photographers, Yuri Arcurs. The company also announced a long-term pricing strategy through which half of its library is now half the price as well as an improved search experience that makes finding the best content faster and effortless.”

It seems clear that their goal is to bring customers who have fled to Shutterstock in the last year or so back to iStockphoto. Time will tell if it will work.

Copyright © 2013 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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