Getty's Flickr Strategy

Posted on 3/18/2009 by Jim Pickerell | Printable Version | Comments (0)

Since Getty Images announced that the first 4,280 Flickr images have been added to its collection, there has been quite a bit of speculation about how this will benefit the company.

The rumor was that Getty editors expected to cull through all of Flickr and invite the creators of about 100,000 individual pictures to be part of the Flickr Collection. Getty expected about 20% of those contacted to respond to the invitation, hoping to get 4,000 to 5,000 images that met all of the company’s requirements. It appears that Getty accomplished this goal.

While this is likely to be good for the selected photographers, who they were not earning anything from the selected images before, there are some that speculate that this collection will have little effect on Getty’s bottom line. So why go to all the trouble? Certainly, creating the collection cost Getty a lot in editor time and distracted those editors from working with the more experienced photographers, who are already in Getty’s stable and producing saleable images.

Those who think along these lines should remember that the minute Getty signed the contract with Flickr, the stock-licensing company had a big win. It locked Flickr out of setting up its own site to sell images at microstock prices, which Flickr had been contemplating. Getty also kept its competitors from potentially working some type of a deal with Flickr. The move was much more about eliminating competition than growing revenue.

Copyright © 2009 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff