Hollingsworth Changes Course for "Toginars"

Posted on 5/28/2009 by Jim Pickerell | Printable Version | Comments (1)

Keeping up with Jack Hollingsworth is a challenge. In the middle of April, he announced the three-day Photographer Makeover conference, originally scheduled for June 1. This event has since been cancelled due to lack of interest, but never discouraged, Hollingsworth has launched a new series of interactive online conversations called toginars at the much more reasonable price point of $19.99 each.

Toginars—Twitter-speak for photographers (“togs”) plus seminars—will be scheduled as a once-weekly 45-minute interview by Hollingsworth with various photographers actively using social media to grow their businesses. More information and a list of speakers scheduled for the next three weeks are available at Hollingsworth’s toginar Web site.

Each toginar will focus on how individuals have redefined and remodeled their photo businesses by leveraging social media tools, techniques and technologies, and followed by 15 minutes of interactive questions and answers. If you cannot make the scheduled time, you will be able to purchase a PDF transcript or MP3 recording of each session for the same price.

Jack and microstock

Hollingsworth is also entering the world of microstock. He has been quietly uploading images to the top microstock agencies for two months. So far he has been uploading simple studio shots and people images already on hand, but he has big plans for more extensive microstock shoots in the future.

Hollingsworth has been one of the industry’s most successful royalty-free shooters. His images are currently being marketed by virtually every traditional royalty-free distributor in the world. Traditional photographers who have rejected microstock out of hand must wonder why a photographer with his experience and reputation is now turning to microstock. Jack has promised to fully disclose his experiences and monthly earnings beginning next month. This data will be extremely interesting and useful to anyone considering following in his footsteps.

Copyright © 2009 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


  • Tim Mcguire Posted May 28, 2009
    Will Jack reveal his expenses associated with producing, submitting, and captioning / keywording his microstock images?

    I have no doubt Jack Hollingworth can generate cashflow. My question would be, can he generate a profit above what the same amount of production money would bring if left in a low / medium risk investment?

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