Hootsuite Collaborates With Adobe Stock

Posted on 9/5/2017 by Jim Pickerell | Printable Version | Comments (0)

Hootsuite has announced a collaboration with Adobe Creative Cloud and Adobe Stock that will give its customers the ability to access, edit, distribute, and measure the impact of social content directly from Hootsuite, thus helping marketers get more value from their creative content.

Hootsuite is a platform that lets individuals and companies manage their social media marketing efforts from a single dashboard. It is used by over 15 million people around the globe and trusted by more than 800 of the Fortune 1000. With Hootsuite's platform, the user gets the tools to manage all your social profiles and automatically find and schedule effective social content.

With this integration, Hootsuite customers will be able to edit and optimize images for social media activities using Adobe Creative SDK. They will also be able to discover and license content from the Adobe Stock library of over 90 million high-quality creative assets. See here.



“Integrating Adobe Stock into Hootsuite’s platform will provide marketers with the ability to easily extend the reach of their content into social media. High quality and authentic imagery is critical for engaging and communicating with customers, and this partnership will enable brands to be more visually impactful with their digital and content marketing initiatives,” said Claude Alexandre, Vice President of Adobe Stock.

Leading brands rely on creative content as the fuel that drives audience engagement and business growth. Despite that focus, Altimeter notes that 70% of marketers still lack an integrated strategy, and struggle to consistently deliver high-quality content as demand increases. The integration between Hootsuite and Adobe helps to alleviate this problem by providing marketing and creative teams with the ability to quickly and easily develop the content that powers their marketing initiatives.



“Modern marketers create more content on a daily basis now than ever before. Hootsuite’s integrations with Adobe give marketers the ability to create and distribute high quality content faster,” said Matt Switzer, SVP of Strategy and Corporate Development at Hootsuite. “Adobe leads the creative market, and we are thrilled to work together to offer our customers capabilities that will enable them to get more value from their content.”

Adobe Stock is available both as a standalone service and as a part of Adobe Creative Cloud. The deep integration with Adobe Creative Cloud allows users to search and license assets inside Hootsuite without interrupting the creative workflow.

For more about Hootsuite online marketing check out the free Social Marketing Training at the Hootsuite Academy.


Copyright © 2017 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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