ImageBrief And Mymarketplace Collection

Posted on 2/10/2016 by Jim Pickerell | Printable Version | Comments (2)

It may be time for stock shooters to take another look at Image Brief. It started out as a place where customers would go to list a brief explaining the kind of imagery they needed for their next project.

Image creators with imagery in their files that might fit the brief could post those images for the customer’s review and occasionally make a sale. Sometimes, if a photographer didn’t already have such an image, he/she would go out and shoot something on speculation specifically for the brief. While some photographer occasionally made some very good sales through this brief system, the problem many encountered was that they spent a lot of their time checking briefs, researching their collection and uploading images, but in the end got nothing for their efforts.


A few months ago ImageBrief added MyMarketplace to their offering. This feature works much more like a traditional stock collection that offers both RF and RM images. The prices for RF are $250 for a small 72dpi file and $500 for the largest file available. The prices for RM are:

$250 All Digital Media (72dpi file) Non-exclusive, worldwide for 2 years
$250 Print Editorial (insider, no covers) Non-exclusive, worldwide for 1 year
$450 Marketing Non-exclusive, worldwide for 1 year
$950 Book Covers Non-exclusive, worldwide for 5 years
$1,250 Advertising Non-exclusive, worldwide for 1 year
$3,000 Large Format (billboards, poster, walls,
Non-exclusive, worldwide for 1 year
  wraps, transit wraps, street furniture)  

Currently there are about 200,000 images in this collection and more and more Image Brief customers are beginning to search this collection for the images they need. Some of the images are images that were submitted for previous briefs.

But the more interesting part of MyMarketplace is the curated collections. ImageBrief has discovered that many customers prefer to start their searches in small curated collections.

Search time is becoming a big problem for many art buyers. Often they can find something in a carefully curated collection that will solve their immediate problem and complete their search in a very short period of time. If they can’t find what they want in the curated collection they can always go to one of the blockbuster collections with 40 to 70 million image and plow through those offerings.

Currently in the Editor’s Choice section of their site they have the following collections.

Travel Food Brand Business Popular Authentic Featured
    Themes     Lifestyles  Pros
Bail In the Kitchen Yellow Working Man Presidents Day Babies Lindsay Basson
Luxury Travel Treats Blue Small Business Valentines Day Teens Susa Dosa
This is England Food Styled Connected Industry & Agriculture
Connected Hipsters Viktor Cap
Australia Savory Personal Health Care & Medical
Climate Change Selfies Mark Johnson
Winter Adventure Samantha Scott
Off the Beaten Track
    Love Our Pets Portraits Sergio Lanza
New York
      Book Covers Retires Ilina Simeonova
Europe         Married Life Karl Lundholm

          Keeping Fit  

There are a total of about 6,000 images in these curated collections; most with in the range of 100 to 150 images each. The interesting thing is that in January about 50% of the images licensed were from this small group of curated images and the other 50% from the larger collection of 200,000. Clearly many buyers are searching the curated collections.

The titles of the curated collections are based on the types of images that have been most requested and sold. As ImageBrief gathers more data from marketplace searches they will be able to better focus future categories and sub-categories relative to the demand for specific imagery types. The current categories give image creators a good sense of the types of imagery ImageBrief customers are requesting.

At the moment ImageBrief hand picks images for these curated collections from images submitted for briefs, but they are building functionality that will allow photographers to submit direct to specialized categories as part of their workflow on the platform.

As photographers begin to send in more images related to existing categories the categories may grow somewhat in size, but the idea is to keep them small enough that buyers can do a quick review of the category. Some of the current images in these categories may be removed in favor of stronger images. 

They are also looking to build a depth of content in niche areas. If a photographer has a strong collection of a particular subject matter not currently covered by one of the collections the photographer can submit those images and ask that they be edited for a new curated collection.

ImageBrief intends to drill down in each ‘parent’ category and create deep, tailored sub-collections. They may also add additional ‘parent’ categories. The idea is to give buyers a starting point that may save them valuable research time.

Cost And Royalty

There are two plans for participating in the marketplace – Explorer Plus and Premium. Explorer Plus participants pay $19 per month or $198 per year and receive 50% commission on all sales. Premium participants pay $59 per month or $599 per year and receive 100% of what the customer pays to use one of their images.

Photographer who submit images in response to various briefs receive 70% of the fee listed in the brief.

For more information about the Explorer Plus and Premium plans go to; log in as a photographer and check out this link. (You must be logged in as a photographer.)

Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Tim McGuire Posted Feb 15, 2016
    If they could get more volume of sales this could be a great new business model that actually works for those who create content as opposed to those old models that primarily work for the middlemen. I'd like to see lots of photographers joining ImageBrief Marketplace.

  • Michael DeYoung Posted Feb 20, 2016
    ImageBrief is allowing stock agencies to submit to briefs which leaves a real bad taste in my mouth and makes me reluctant to continue a relationship with them. They should adopt a no agency policy as they are fundamentally an agency themselves. Like what was mentioned at the beginning of this piece, they have done nothing for me all year as a premium member.

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