ImageBrief reports that in July they made their highest single image sale ever, a $30,000 fee for a stunning aerial image of
Rio de Janeiro taken by Flavio Veloso of Brazil Photos.
The
brief called for aerial photographs of some of the world’s most iconic cities including: Sydney, Beijing, Shanghai, Dubai, Honolulu and Rio. The client wanted all media advertising rights for the financial industry and offered a budget range of $5,000 to $10,000 per image. However, once the client saw the image they were willing to pay 3 times the top figure of their original budget for the rights.
The ImageBrief team report, “Recently we have had buyers coming to us with a slightly different request to what we’re used to. They have come asking to be introduced to photographers they can hire, be it for a new product launch, or a series of shots that could only be done by going out and shooting. We heard this enough to realize there was an opportunity to expand our platform and re-think the way we help find work for our community.”
Starting in July they began trialing a new feature we’re calling Premium Accounts. These allow photographers to promote themselves as ‘available for hire’ on any live brief. If successful in winning an assignment, the photographer deals directly with the client and retains 100% of the fee.
On one of the first projects Y&R hired
Ian MacLellan and
Chip Kalback to shoot a new campaign for their Land Rover account. See some of the images
here.
If you want to start winning assignment work through ImageBrief's Premium Accounts you’ll need to
request an invitation as there are only a limited number available.