iPad: Education in the Future

Posted on 3/16/2010 by Jim Pickerell | Printable Version | Comments (1)

Anyone who is licensing rights to pictures for educational purposes should take a look at this iPad promotional video to get an idea of what the delivery of educational information will be like in the near future. Among the questions this product raises:

  1. To what degree will video replace image uses in the future?
  2. Where will producers get the pictures they need for uses such as those depicted in this promotional video?
  3. Have we already given away the right to make unlimited use of our pictures on this product for the next 10 years?

Copyright © 2010 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


  • Peter Bennett Posted Mar 16, 2010
    I’ve seen several promo videos for the iPad, this one was the first to feature books, the others were magazines. I have also been wondering how much video content will be replacing still imagery, and I came away from this viewing struck at how much there will need to be a balance between the two. Yes, it would be possible to replace most if not all still imagery with interactive images and video, but I realized how much that would distract the viewer and disrupt the flow. If you had all interactive and video, it would almost be impossible to get through anything, and the narrative would become so tangential that it would become a very fragmented experience. There were a lot of still images in this demo and those stills provided a staticness that balanced all the movement going on both by the person using the iPad and the interactive content itself.

    I’m sure there will be many providers who will load up on tons of video content, but I believe the successful ones will provide the viewer with a balance that will ultimately be a more relaxing and a more absorbable experience.

    Peter Bennett

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