Marketing Trends To Watch In 2016

Posted on 2/8/2016 by Jim Pickerell | Printable Version | Comments (0)

Both Adobe and Shutterstock have recently posted information on tends they have spotted that they think will continue to build in 2016.

Shutterstock says that over the past 12 months, they saw many of the predicted trends from 2015 come to life in brand campaigns and marketing activities around the web. They have identified 16 trends that they believe will shape the digital marketing scene in 2016. These trends include:
    1 – Branded Video Makes a Long Play
    2 – Visual Assets Drive E-Commerce

    3 – The Internet of (Every)Things
    4 – Instagram Advertising Unleashed
    5 – Celebrity Influencer Marketing
    6  - Data Scientists
    7 – Adapting to NextGen Social

    8 – Moving on From Millennials
    9 – Coming to You Live (Stream)
    10 – Adapting to Ad Blockers
    11 – Trying on Wearable Tech
    12 – Marketing & Sales: Together at Last

    13 – The Changing Face of Content
    14 – Native Ads Take to the Airways
    15 – Relationship Marketing
    16 – Acing the Marketing Test
For detailed explanations of the entire list check out this link.

The tends Adobe discusses in its release include:
    1 -Tech Turns Cool
    2 -Rise of New Aesthetics
    3 -New Perspective Portraits
    4 -Color Consistency
    5 -High-Impact Aerial
    6 - Current Affairs
    7 - Low Poly Style
To read Adobe’s full explanation of these trends check out this link.

Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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