Masterfile Launches Bonus Challenge!

Posted on 2/16/2011 by Jim Pickerell | Printable Version | Comments (0)

With the growing success of Masterfile’s Master Creative campaign, the stock image company has released yet another challenge to the creative community – Photo Adjustment Mastery.

This time, the game tests competitors’ ability to match the hue, saturation, and lightness between two images. If players can beat each of the three levels in under 45 seconds, they are awarded the coveted Gold Wisdom beard.

To date, six challenges have been released and are available for play at While Creative-sans previously had to unlock each game sequentially, the challenges are now open for play in any order.

“I give pretty tough task this time. No more Mr. Nice Master guy,” says the campaign spokesperson and advertising veteran, The Master.

The overall campaign serves to introduce people to Masterfile’s revolutionary Endless Media search platform, and showcase their high quality image collection in an engaging way.

“Art directors and designers pride themselves on knowing how to use these tools, so these games are a great way for them to see how good they are while also learning about our service,” says Steve Pigeon, President of Masterfile.

The global, 4-language campaign has been running since November 1st and has utilized a combination of blogger outreach, banner ads, contests, and other e-marketing initiatives to drive traffic to the site.

Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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