MAXPPP Pursues Unauthorized Uses

Posted on 6/4/2019 by Jim Pickerell | Printable Version | Comments (0)

The photo news agency MAXPPP has selected two partner companies to monitor, recover and prosecute the use of its content on the internet, the newspapers and the magazines. The goal of the partnership: to increase by at least 50% its revenues related to fraudulent uses.

The use of photographs without paying the fees generates a significant loss of revenue for an agency, in a context where the means of dissemination of images and their consumption have never been so numerous.

Agencies may be reluctant to combat these unauthorized publications because controlling the use of photos on digital or print media is complex, and managing illegal cases can be time consuming, expensive and uncertain.

Some seasoned agencies are resorting to solutions that allow them to recover at best 10% of the lost revenue. Finding unauthorized uses requires daily scan through all these media. While the algorithms that browse the Internet do the work, their visual recognition technique are not optimal enough to do without slow and expensive human validation. In addition, a significant portion of agency databases are composed of non-exclusive photos, distributed by several other agencies. Once an image is located tobots can not determine which agency provided it.

By turning to IMATAG and PICRIGHTS, MAXPPP has chosen to combine the strengths of two companies at the forefront in their fields: thanks to IMATAG and its digital watermark, each image of the agency, exclusive or not, will be “tagged” with an invisible identifier to automatically certify its origin. PICRIGHTS, whose expertise has developed internationally, will process the matches (correspondence between an image of the agency and a picture found) qualified by IMATAG, and will ensure the recovery of unpaid fees.

The expected performance of this new tandem: + 50% on income related to illicit uses, thanks to the increase in detected cases, better qualified, processed more quickly.

Copyright © 2019 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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