Mega Expansion Continues With Australian Office

Posted on 9/12/2016 by Jim Pickerell | Printable Version | Comments (0)

The Mega Agency is partnering with the News and Entertainment division of Australia’s premier photo agency, Snapper Media, the two companies announced today, September 12th, 2016.

The Snapper News and Entertainment division will operate under Mega’s name and both partners are confident the new venture will become an even more formidable player in the Australasian markets.

Snapper Media, a Great Bowery company, will continue to solely operate the market leading Celebrity Studio and Creative Lifestyle divisions, which represent the world’s most highly sought after photographers and collections in the premium space.

Mega founder Kevin Smith, former owner of Splash News, said he was thrilled to have pulled off a deal which he said would be great news for both clients and contributors.
He said adding Australia and New Zealand to the number of global territories in which Mega would be selling directly meant more money in the pockets of the all-important contributors - and promised more announcements in the run-up to launch.

Mega still does not have a website where a customer can go to purchase images, but they have promised that they will launch it soon and it will have 30 million images at launch. Mega also announced a deal with Newscom a couple weeks ago.

Who Wins?

One thing that is not clear from the information supplied to the press so far is whether photographers are likely to be winners in all this.

It appears that most, if not all, of the images Mega will be offering to customers will be from other agencies, not directly from photographers. I can not get any information as to how many photographers have signed with Mega directly.

Assuming that Mega gets most of its images from other agencies then it will take a cut (we don’t know how much) of the gross fee paid by the customer before paying the remainder to the parent agency who then pays a royalty to the image creator.

Based on their Splash experience Kevin Smith and his team certainly have great contacts with editorial image buyers around the world. They may be able to make sales in territories that the photographer’s parent agency has been unable to penetrate, but the photographer will be giving up an additional percentage of the gross fee paid by the customer to another middleman.

In some cases, the agency Mega gets its images from is already getting some of the images it is supplying Mega from a third agency. Consequently, there will be three cuts before the photographer sees his share of what the agency he works with receives.

The question in all this for the photographer is whether Mega will make enough additional sales over and above what his parent agency might have made directly to provide significant additional revenue for the photographer. Another thing that is not usually explained to the photographer is the actual percentage of the gross fee paid by the customer that the photographer receives.

In one sense any additional money received – no matter how small -- is more than the photographer would have had without the sale. But is it possible that the photographer’s prime agency could have made the sale at the same, or a higher price. Also, would it have been possible for the photographer to place the same images non-exclusively with both agencies, made sales in both territories and eliminated a middleman cut.

Prices are already low and with all the cuts image creators often get pennies. If the creators could be directly represented by Mega that might be a good deal, but it is my understanding that they will be very selective in the creators they represent.

More On Snapper Media

Kym Shields, Managing Director of the Snapper Media Group, said she was excited by the partnership, “ Snapper Media’s Celebrity Studio and Creative Lifestyle divisions lead the market. The News and Entertainment genre is fast changing and this partnership ensures all of our divisions remain the most competitive in the world.’

Snapper, founded in 1999, has an archive of 25 million images from a vast network of suppliers from across the world. In 2013, Snapper Media was acquired by Great Bowery, an international entity comprised of leading agencies in the fashion and luxury image-making industry including Trunk Archive, Gallery Stock, Folio-ID, M.A.P, CLM, Streeters, The Production Club, Bernstein and Andriulli and Tim Howard Management.
    (Will Mega be selling Trunk Archive and Gallery Stock images in the U.S. and UK thus reducing the photographer’s royalty share?)
Mega will bring its wealth of exciting new content to the region, which will further enhance Snapper’s second-to-none relationship with Australian and New Zealand publishers.

Naomi Roe, who has been with Snapper for nearly five years, and has worked at some of Australia’s best-known magazines, including Woman’s Day, NW and New Idea, will be Mega's Head of Sales in Australia.

Natalie Joyce has been recruited from the Daily Mail Online as a Photo Editor/Licensing Agent. She has previously worked for Woman’s Day, New Idea and Girlfriend magazines in New Zealand.

Said Smith: "With the fantastic content Snapper gets from its existing Entertainment News partners, and the new and exciting content Mega will be offering, we believe we’ll offer a package that is second to none.

“What’s more, photographers and videographers will be putting their content in the hands of people who know and believe in what they’re doing, not just in Australia, but in the most important markets across the world.

"This really is just the beginning of the Mega revolution - there's plenty of more surprises to follow in the coming weeks. We think both contributors and clients are going to love what Mega has in store.”

Mega CEO, Tom Tramborg, a former Senior Director at Getty Images, said: “We are extremely delighted with this partnership, which will help us achieve our ambitious goals for rapid top-line and profit development.

“With the satisfactory execution of our pre-launch plan, a number of exciting partnerships under way and our imminent global launch, we maintain very optimistic of our ability to truly disrupt the market.”

Agencies or individual photographers wanting Mega to sell their content directly in Australasia should make contact, he said.

Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff