MRR Usage Categories Defined - Part 3

Posted on 9/28/2007 by Jim Pickerell | Printable Version | Comments (1)

The following describes the uses that are included in each category of the Modified Rights Ready (MRR) business model. Any use not specifically included in the first 15 definitions falls into the "Other" category and must be negotiated. In addition, uses in several different categories are not permitted unless each category is purchased, or they are all commercial uses and that category is purchased.

Commercial Uses

Print Advertising   Nonexclusive use in any print campaign in newspapers, magazines or free-standing inserts that is intended for commercial or promotional purposes. (This fee does not include Web use in the same campaign. If Web use is desired it must be purchased as an additional use. See below.)

Printed Marketing Material  Nonexclusive use in any brochure or other printed material including direct mail, annual report, sales catalog, public relations, external presentation or report, calendar, card or sales giveaway.  (A PDF version of the finished piece may be distributed electronically.)

Outdoor Advertising  Nonexclusive use on print or electronic billboards, kiosks, outdoor posters or transit displays.

Indoor Display or Advertising  Non-exclusive use as in-store displays, posters, banners, hang tags, point of purchase promotions, trade shows, table tents, counter cards, or internal wall décor.

Products and Packaging  Nonexclusive use for retail product packages, such as for foods, drugs, toys, software, video tapes, CDs, Also included are bank checks and hang tags.

Products  Nonexclusive use for retail products, such as games, toys, greeting cards, retail calendars, retail postcards, retail posters, phone cards, event tickets, T-shirts.

Web or Electronic or Broadcast Nonexclusive use in any Web, electronic or broadcast media, including Internet, email, mobile devices, electronic kiosk, television, video, feature film, theatrical productions or movie theater screen ad, intended for commercial or promotional purposes.

All Commercial Uses Unlimited use in any medium for a single client and a single campaign or project intended for commercial or promotional purposes. [This does not include press kits or release of the image for uncontrolled use by others. (see Other below.)]

Internal Company Use

Internal Company Use in any medium intended for internal company use, such as newsletters of corporate magazines, brochures or collateral, video, intranet or internal email.

Editorial Uses

Magazine or Newspaper, Inside or Back Cover  Nonexclusive use in a magazine, newspaper not intended for commercial or promotional purposes. Use applies to a single issue or edition and all reprints or printed versions of the original use. Use includes the right to publish the finished printed piece in electronic format as well. Sections of newspaper considered inside, not cover. (Front cover use not included. See Other below for more explanation.)

Book Use, Inside or Back Cover  Nonexclusive use in a single edition of a book including all reprints of the original use for 10 years. Use includes the right to publish in electronic format so long as there is less than 10% change in content. (Each new edition requires a re-license, but a customer does not have to re-license the image for reprints of different versions of the same edition.) Additional languages must be negotiated. Front cover use is not included and must be negotiated separately.

Web or Electronic or Broadcast  Non-exclusive use in Web, electronic or broadcast media,  including Internet, mobile devices, television or film,  not intended for commercial or promotional purposes. Use applies to a single edition, issue or program and all copies or versions of the original use appearing in electronic or broadcast format. This includes such uses as: Editorial - Web or Electronic or Mobile, Editorial TV - News or Talk or Commentary, Documentary or Educational Program and Documentary or Educational Film.

Nonprofit Uses  Includes nonexclusive uses by a nonprofit organizations for newsletters, magazines, Web sites, email, power point presentations or in a broadcast format as a public service.


Educational Use Includes nonexclusive uses for reports, classroom handouts, Web and power point presentations, posters, study prints or any use in a school or educational environment.


Personal Use Includes nonexclusive use for personal Web sites, mobile devices, home display, school reports and uses that benefit the individual and his/her family, but are not licensed in any way to a broader public. Such uses are unlimited.


Other  Any use not specifically included in one of the above categories requires special negotiations. These include: Cover uses of brochures or magazines and the front page of a single issue or edition of a newspaper, (all lead pictures on inside sections of a newspaper are prices as inside editorial) and all exclusive uses. In addition, uses such as: press kit or press release, wall décor, museum use, trading cards, art rendering, art reference, and all stills in film or TV except for TV editorial must be negotiated.

Copyright © 2007 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Tim Mcguire Posted Oct 2, 2007

    This is great stuff! The SAA and I and many involved in the SAA have been talking about all this sort of stuff for years. It seems to me the market leaders Getty and Corbis have been relying on buying market share and using existing licensing models to run their businesses in the last 7-8 years. Perhaps now they will actually have to innovate and do something like what you've laid out here in your newsletter to grow their businesses and revenues. Perhaps they'll actually have to figure out how to build a business through hard work and innovation rather than just buying other businesses. Have you had much feedback from your readers?

    Have you checked your use definitions compared with how PLUS might define these? What do you think of the PlusPacks and the PLUSPack Calulator the SAA built?

    Tim McGuire

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