New Market For Photography: iPhone Apps

Posted on 2/8/2011 by Jim Pickerell | Printable Version | Comments (1)

Hawaii photographer Douglas Peebles is exploring a new market for his images – iPhone Apps. During his more than 30 years of photographing the Hawaiian Islands he has produced 18 books and a number of pocket guides to the various islands. He currently has seven iPhone apps which give him another way to reach consumers.
One of the things Peebles likes about the iPhone apps is that “unlike books, these cost nothing to produce (except time) and can be updated easily.” Kevin Collins and Tobin Fisher of Sutro Media in San Francisco have provided him with an easy to use template for photos, text and data. He chooses the images, inputs the data and they create the app.

The sales price on apps is much lower than books (from $0.99 to $2.99) but he gets a 70% royalty instead of the much lower book royalty rate. He says, “Sales have been OK so far and are building. I think the video and addition of Verizon to iPhones will boost sales even more.”

Also check out an 8 minute video which discusses his books and shows a little about how he creates the apps. The video takes 1 to 2 minutes to load, but is well worth seeing if you are looking for a new market.

If you have an iPhone or iPad check out these apps.

"Hawaii's Best Beaches"

"Maui's Best Beaches"

"Kauai's Best Beaches"

"Oahu's Best Beaches"
"Big Island of Hawaii's Best Beaches"
"Hawaii's Flowers and Gardens"

"Seeing Maui"

Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Douglas Peebles Posted Feb 22, 2011
    The royalty is 30% not 70%. Still very good. On a $2.99 app I get about what I would on a $20 book.

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