PACA 16th International Conference.

Posted on 9/23/2011 by Jim Pickerell | Printable Version | Comments (0)

The 2011 PACA International Conference, the premier annual event in the U.S. for those interested in stock photography, will convene in a little less than a month at the New York Marriott East Side in midtown Manhattan. It runs from Friday, October 21st through Sunday October 23rd.

Among of the highlights of the weekend event will be Tom Kennedy’s discussion of the “Changing Media Landscape.” Kennedy has witnessed this evolution from its beginning as Director of Photography for National Geographic and Managing Editor for Multimedia at the Washington Post. Currently, he is Alexia Chair at the Newhouse School of journalism at Syracuse University where he teaches, does research and promote documentary photography, photojournalism, and multimedia. Check out a recent article by Kennedy.

Gail Mooney will talk about her “Opening Our Eyes” video project and open the eyes of those who are focused on still photography to the potentials of video. There will also be a panel moderated by Jessica Berman-Bogdan that will discuss from the user’s perspective how and when creative decisions are made about the use of photographs or footage. Customers are now using a mixture of stills and moving images in new ways and creators and image licensors will need to adapt.

On Sunday Lee Torrens of Microstock Diaries will moderate three panels that deal with important issues for everyone trying to navigate through the changing market for stock photography. The first will deal with “Replacing your Gut Instincts with Real Numbers and Logical Analysis.”

The next will examine the issue of how to increase profits using social media and how to track social media revenue and effectiveness. Finally, another panel will take a look at what stock photo libraries need to do to lower the cost of doing business for contributing photographers and the technologies many are using to reduce, displace or eliminate ingestion costs?

These are only a few of the highlights of what the weekend offers. For more information go to the website and check out the program schedule. If you are in the stock photo business this is an event you can’t afford to miss.

Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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