To Be Consolidated With Thinkstock

Posted on 2/25/2014 by Jim Pickerell | Printable Version | Comments (0)

On March 10, 2014 Getty Images plans to close down and move virtually all the content and operations to Thinkstock. Thinkstock currently offers more than 14 million images. Added to’s 5.5 million image that will put Thinkstock in the 20 million image range.

For users that have active image packs or subscriptions the balance of each will be transferred to Thinkstock. At this point these users will have access to all the current Thinkstock images plus the images that are available on Their purchase history and lightboxes, will also be available on Thinkstock.

The interesting thing to watch will be how Getty merges the pricing of the two brands. offers Image Packs for Web (503 x 240px) and Web Plus (720 x 486px) file sizes in addition to Print (2202 x 1573px) file sizes. With Thinkstock customers can download different file sizes depending on what they need but the price stays the same and is much more expensive than the web pricing.   Thinkstock Shutterstock
  Web Web Plus Print      
1 image $1.99 $4.99 $7.99      
2 images           $29.00
5 images $7.99 $12.99 $14.99   $49.00 $49.00
10 images $14.99 $24.99 $34.99      
25 images $24.99 $49.99 $80.00   $229.00 $229.00
50 images $44.99 $89.99 $134.99      
100 images         $799.00  
250 images         $1,499.00  

Will Getty offer the lower prices (particularly for the 72dpi web uses) for all the images in the Thinkstock collection? If they do, Thinkstock contributors can expect to see even lower royalties than they are already receiving. If they don’t, then many customers who have become accustomed to these low prices will look elsewhere for the images they need. Will Getty try to somehow segment the collection so some images are available at lower prices and others at a higher price point? No other subscription site has tried that up to now.

Depending on what Getty does, will Shutterstock be forced to lower some of its Image On Demand prices in order to compete? It appears that Getty has been able to grow its Thinkstock downloads and revenue significantly in the last 6 months, but based on Shutterstock’s recent Q4 2013 report it doesn’t seem to have had any significant impact on Shutterstock’s revenue growth.


The subscription pricing also raises some interesting questions. On Getty offers downloads of 100 images per week for $299 for 3 months or $999 for 1-year. On Thinkstock there is a 50 download per month plan for $1,668, or 25 images per day for $2,496. Will Getty bring the 100 images per week model to Thinkstock and how much is that likely to reduce the revenue from Thinkstock subscriptions?

Shutterstock offers 1 month, 3 month and 1-year subscriptions at $249, $709 and $2,559. Will Shutterstock find it necessary to add some variations to its offering and how is that likely to affect their gross revenue?

Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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