Stipple Partners With Getty Images

Posted on 8/1/2013 by Jim Pickerell | Printable Version | Comments (0)

Possible New Revenue Stream For Image Creators

Stipple, the leader in image-based advertising and e-commerce, (see previous story) has partnered with Getty Images to help advertisers better reach their image audiences and to help publishers monetize photos more efficiently.

Stipple enables brands to advertise within editorial images that contain those brands’ products or spokespeople. The partnership gives Stipple access to Getty Images’ massive photo library and image-related metadata, which means brands now have a one-stop shop to advertise within Getty Images’ editorial photos across the web’s top publishers.

Getty public relations says, “Through this partnership, Stipple leverages Getty Images’ metadata allowing publishers to more efficiently monetize the images they already license from us and providing content creators with the potential for new revenue streams. This is an opportunity for Getty Images to drive further monetization of content, and create additional value for content creators, who will be compensated based on the terms of their agreements with us.”

It is unclear whether the images in the “Creative” collection of Getty Images will be available for this type of tagging. Up to now Stipple users have tended to focus more on tagging hard news, editorial images – particularly celebrity images.  However, there is nothing to prevent tagging other images.

Getty Images’ comprehensive photo metadata, such as location, who and what is pictured in a photo, enables enhanced image targeting. Placing highly relevant and accurate interactive information within an image unlocks a new and much-needed revenue stream for publishers. Stipple provides top publishers with interactive images that contain relevant and accurate multimedia content, including videos, product photos, “shop” buttons and much more.

By leveraging Stipple’s technology on their website, publisher sales teams can sell highly efficient image-based interactive ads to their advertising clients. Publishers also gain a turnkey native advertising and content marketing offering without undertaking a site redesign or technology investment. Publishers will also share in the revenue from advertising campaigns sold by Stipple, maximizing the potential of the images publishers license.

“We’re excited to partner with Stipple to enable our publishers to drive new revenue from the best-in-class content they already license from Getty Images,” said Getty Images SVP, Sales Marc Kurschner. “By combining Stipple’s brilliant innovation with our Connect API, Stipple is able to uniquely put our metadata to work for publishers and marketers – driving engagement, advertising and e-commerce.”

The partnership also addresses a key area in image monetization – the speed at which brand messages can be linked to editorial images. Stipple’s integration with Getty Images ensures that licensed images will be available and tagged with accurate brand information from the moment the images are available to publishers. This means that brands will maximize their image reach and publishers will drive greater revenue with Stipple.

“We’re excited to partner with Getty Images and create a win-win-win for publishers, advertisers and consumers,” said Rey Flemings, co-founder and CEO, Stipple. “It’s a natural partnership with great synergies. Top tier publishers, such as, Conde Nast and Gannett, globally source photos from Getty Images. These same publishers also look to Stipple to monetize their images and drive deeper user engagement.”

To start using Stipple today and for more information, please visit

Interactive Image For Your Website

If you would like to include an interactive image on your website please embed the code below. Once posted, touch the photo to reveal additional content.
<img width="630" height="420" src=" alps_ab4c2511.jpg?1375114076" alt="stippled-photo-51846141" data-stipple-photo- id="51846141" /> <script type="text/javascript" async src=""></script>
If you would like to see the image before posting it or need to change its dimensions visit Stipple's website at

Copyright © 2013 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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