Stock Footage Revenue $282 Million

Posted on 4/4/2007 by Jim Pickerell | Printable Version | Comments (0)



April 4, 2007

In a recent study by The Association of Commercial Stock Image Licensors (ACSIL) it was determined that the global stock footage industry generates approximately $282 million in licensing revenue annually. Data on estimated revenues, content type, web-functionality and region was collected from 67 key footage companies.

The 259 page report provides a comprehensive and detailed examination of the issues and challenges faced by leaders in the footage-licensing field and covers a broad spectrum of critical topics including: the state of digitization; the nature of current license agreements and rights packages; the emergence of new markets and customer types; changes in order volume; and current approaches to marketing and new business development.

"This report allows individual companies to understand their own performance within the context of the broader industry," said ACSIL Co-President David Sheehan. "To have so many participants share information is one of the many delightful outcomes of commissioning this study."

The Global Survey takes a bottom-up approach to estimating the dollar size of the total footage industry, focusing specifically on a group of 355 active, commercial footage companies/departments identified as part of the study. The estimate of total industry annual revenue ($282 million) is built from the sum of the individual revenue estimates applied to each company.

"There is so much information in the report and the synthesis is really a joy to read," said Peter McKelvy, Vice President of Footage and Music Services, Discovery Communications Inc. "For me, educating an executive team in a large company about the footage sales business, this report will be invaluable."

The industry was also analyzed based on a variety of other aspects including geographic distribution. For example, 48% of the companies analyzed in the Global Survey are based in the United States, accounting for $170 million in gross revenue or 60% of the global market. 24% are based in the UK, accounting for $63 million.

For more information on obtaining a copy of the report go to

Copyright © 2007 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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