Stock Opportunities in China

Posted on 11/20/2009 by Jim Pickerell | Printable Version | Comments (1)

As part of an effort to assess the demand for stock photography in China, an American photographer recently talked with the creative director of the Ogilvy & Mather office in Beijing. The creative director said:

“Stock? Yes, we do use stock from time to time, though most of what we find are ‘hokey’ images of Chinese people... As to who do we use, it’s Getty and, uh, I guess, Corbis. Actually, I think Corbis went out of business, didn’t they?! Hey guys,” he motioned to a group of 6 creatives gathered in the room, “does anyone here know anything about Corbis?”

This creative director has been working in Beijing for over 10 years and worked on Madison Avenue in New York during the 1990s.

Copyright © 2009 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Alexander Mares-manton Posted Nov 22, 2009
    While this is a rather amusing story, it should not be taken as the norm in China at all. Having personally interviewed clients all over both Shanghai and Beijing over several years, the China stock market is much more sophisticated than this short story would lead one to believe. There is a lot of decent Chinese content out there, there are good stock agencies selling it, and many clients are very well informed of the industry (nearly all quote Getty and Corbis as their main suppliers).

    Let's not forget that the average educated Chinese knows a lot more about the US than the average educated American knows about China.

    Just my two cents.

    Alex (an American living in Asia)

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff