Video Supply Grows

Posted on 4/20/2012 by Jim Pickerell | Printable Version | Comments (0)

Alamy reported this week that it is moving into stock video with an initial offering of over 100,000 video clips from some of the most respected stock video agencies and videographers around the world including: Corbis, Blend,  Image Source, Rubberball, Specialist Stock, DV Archive, Spotmatik, Wave Break Media and Aqua Geo Graphic.

Alamy’s offering is aimed at meeting a range of needs from high-end, full production advertisements, interactive education resources and those of online publishers. The company aims to expand its collection rapidly over the next 12 months and develop an encyclopaedic collection of video the way it has with stills.

Alamy has developed a simple one price structure, SP (Simple Pricing) a hybrid of the best features of RM and RF (Rights Managed and Royalty Free) licensing with the goal of taking the complexity out of buying video. The prices are.

Editorial Educational $199
Internal & external communications $299
Editorial Broadcast $399
Advertising $1,399
All Rights, all media $1,499

Commenting on the move, Alan Capel, Head of Content at Alamy said, “The demand for video has seen a tremendous increase in recent years. Driven by the need for rich media content for online and integrated marketing campaigns, e-books, websites, blogs, micro blogging sites and responding to society's need for visual input, video is now an integral part of our lives. We now live and learn in a world full of visual, animated and aural inputs. And the old world order of printed text on a page is no longer the best way to captivate media consumers. We are now engaging the iPad generation with a medium they embrace. Video can make information fun, stimulating and memorable in a way that text often cannot.”

The offering is currently available in the UK at and will be rolled out to the US and all remaining territories in the coming weeks. See a showcase of Alamy’s video offering.

Shutterstock Offering

A couple weeks ago Shutterstock Images LLC announced it had surpassed 500,000 video clips in its collection. The company has also unveiled a new HTML5 player for videos, making it possible for users to browse hundreds of thousands of clips on leading mobile devices, including the new iPad.

VP of Content, Scott Braut said the Shutterstock offering includes, “timelapse, editorial, landscapes, fashion, and others." With some of the best licensable content on the web, and clips starting at just $14 for web formats, and going up to $79 for HD, the stock video site has become a favorite among advertisers, marketers and filmmakers.

A recent partnership with award-winning documentary filmmaker Rick Ray, facilitated the addition of thousands of SD and HD clips ranging from aerial shots to extreme sports. Shutterstock also represents more than 5,000 video clips from the Everett Collection's RetroKlips, giving the site a rich collection of vintage live action and animation.

"As a global marketplace for imagery, video is an important business initiative for Shutterstock, and one with increasing demand and opportunity," said company President Thilo Semmelbauer. "We are very excited to welcome new talent in every visual category, and are always looking for new ways to provide a dynamic marketplace," he added.

Check out the Shutterstock video collection.

Copyright © 2012 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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