VRmeta: New Video Keywording

Posted on 3/22/2018 by Jim Pickerell | Printable Version | Comments (0)

Given the increasing demand for stock video, and the much higher prices for video clips compared to what most customers are paying for still images, more and more stock photographers are turning to producing video, or at least producing producing it in conjunction with stills on their production shoots.

One of the issues these videographers face is accurately tagging their video clips so they can be easily discovered by customers. Microstocksolutions LLC has released its VRmeta® app for iOS and Android that is designed to make it easier for videographers to accurately tag their digital video and 360°/ VR clips with time and location-based metadata.

After shooting and uploading their clips to DropBox, Google Drive or a laptop, videographers can use VRmeta to accurately tag them. In addition, VRmeta takes advantage of any mobile device's touch screen for a truly immersive, tactile, on-the-go experience that delivers valuable metadata to every stakeholder from the moment of content creation.

Tactile devices, like phones, iPads and tablets are VRmeta’s primary residence and where its largest user base can be found. VRmeta promotes the idea of tagging as early as possible after production in order to be sure to supply all who, what, where and when information. The key to overcoming the discovery challenge lies in rich, time-based metadata.

Given the explosion of video content online, if you want consumers to find your video on YouTube you need accurate and detailed tagging. Finding engaging entertainment has become increasingly time consuming and frustrating due to poor tagging. This results in declining engagement and viewer satisfaction.

Initial industry feedback for the VRmeta application has been overwhelmingly positive; in a
recent A/B testing group, the general manager of news, field and production operations at one
of the most recognizable names in TV news, said “VRmeta has the potential to be a real
game changer for the industry. VRmeta is truly the first solution of its kind.”

“The VRmeta mobile app is just the latest addition to a full suite of solutions we now offer,”
said Mark Milstein, the founder of Microstocksolutions and inventor of VRmeta. “The VRmeta
enterprise solution has been a resounding success, and since its launch has had the capacity
to integrate AI throughout the meta-tagging process. We anticipate the VRmeta SaaS solution
to be available in mid-Q3 2018, and will have a built-in mapping wizard which will support
advanced .xmp transformations between input and output schemas and a variety of DAM and
MAM platforms.”
    •VRmeta's patent-pending cross-hair and tactile navigation technology gives users the most
    precise means of applying metadata ever created

    •VRmeta gives every clip it touches time and in-frame location data registered with in and out points, all saved into .csv and .xmp sidecar files

    •VRmeta delivers AI precision now. VRmeta even learns your tagging vocabulary, offering
    users auto-completion for frequently used words and names

    •By creating time-based metadata at the production level, stakeholders can create additional value at every stage of the video content lifecycle
The VRmeta applications are immediately available through the Apple App store and Google
Play. Pricing for the application is US$15.00 per month solely on a subscription basis.
"Great content without accurate metadata is, after all, a missed opportunity".

For more information, visit www.vrmeta.net  Also check out FAQ.

Copyright © 2018 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


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