Articles by Jim Pickerell

Copyright Small Claims For Photographers Have Arrived

By Jim Pickerell | 852 Words | Posted 12/29/2020 | Comments (3)
Photographers got a late Christmas present when President Trump signed the massive 5,593-page, $1.4-trillion omnibus spending and COVID-19 relief bill, titled the Consolidated Appropriations Act, 2021. () Buried deep within this omnibus spending bill was the 63-page CASE Act.

Nikon Moving Manufacturing To Thailand

By Jim Pickerell | 527 Words | Posted 12/21/2020 | Comments (2)
I purchased my first Nikon camera in 1958 when I lived in Tokyo. At that time Nikon was the premier Japanese camera company. Nikon has announced that they will now move all manufacturing of new equipment from Japan to Thailand. The reasons are simple: Blue Collar workers in Japan average $18.94 per hour -- Blue Collar workers in Thailand average $4.15 per hour.

How Oringer Could Improve Creator Compensation

By Jim Pickerell | 506 Words | Posted 12/16/2020 | Comments (3)
If Jon Oringer of Shutterstock donated his annual salary of $4,598,580 to image creators who produce the products Shutterstock licenses, and divided it among creators based on the number of images licensed, how would that benefit image creators?

Don’t Reveal Your Shutterstock Earnings To Anyone

By Jim Pickerell | 559 Words | Posted 12/7/2020 | Comments (6)
Shutterstock doesn’t want their contributors revealing how much – or how little – they earn. Presumably, this is because they believe that if contributors knew how little they might receive for the imagery they submit they wouldn’t bother to submit anything.

HOsiHO Issues Call To Image Banks

By Jim Pickerell | 231 Words | Posted 12/7/2020 | Comments
According to aerial stock agency HOsiHO it is becoming harder and harder for video images creators to earn enough to support themselves. See its appeal to Stock Image Banks here. There has been a decline in assignments and prices for the use of video clips have declined so much that professional independent videographers are finding it difficult to justify continued production.

Consumer vs Middlemen vs Workers

By Jim Pickerell | 1939 Words | Posted 12/5/2020 | Comments (2)
There are many businesses where one or more “middlemen” are needed between producer of the product and consumers. Digital technology is making it increasingly possible to reduce, or eliminate, the need for middlemen in many industries. When this is possible (assuming the technology developer doesn’t take a disproportionate share of the price the customer pays) the creators of the product can get a fairer share of the amount the consumer is willing to pay and has more control over the price charged for the work performed. This can benefit consumers as well as producers by giving them more direct access to the creators of the product they want to use.

GLAAD and Getty Images Offer Guidelines For Photographing LGBTQ Community

By Jim Pickerell | 380 Words | Posted 12/2/2020 | Comments
Getty Images has announced an exclusive partnership with GLAAD, the LGBTQ media advocacy organization, working together to challenge harmful and cliched visual stereotypes of the LGBTQ community, through the launch of their first collaborative effort, a set of guidelines aimed at improving the visual representation of the transgender community. As part of a broader commitment, this new partnership encourages the creation of authentic, diverse imagery and videography, aiming to empower the media and advertising industries to choose visuals which authentically represent the LGBTQ community.

DMCA Webpage Available on USCO Website

By Jim Pickerell | 268 Words | Posted 12/2/2020 | Comments
The United States Copyright Office recently created an informative webpage dedicated to the Digital Millennium Copyright Act; an influential law established in 1998 relating to copyright enforcement in the new digital age. The page provides a brief overview of each section of the law and its respective application.

Ways Agencies Could Improve Sales

By Jim Pickerell | 1068 Words | Posted 11/20/2020 | Comments
A number of stock agencies are complaining that they don’t get enough new submissions of in demand imagery. See here. They are seeing increasing requests for "diversity," "African American," "Black Lives Matter" and say that images showing more minorities and ethnic groups are needed.  For the most part they are very unspecific about what these images should show.

Shutterstock 2021 Color Trends Report

By Jim Pickerell | 264 Words | Posted 11/20/2020 | Comments
Shutterstock, Inc. has announced its 2021 Color Trends  report. By analyzing pixel data from the year’s top downloads and mapping each pixel color to a HEX code, the report reveals the three fastest-growing colors that will tell the story of 2021, as well as local favorites from around the world.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.