Articles by Jim Pickerell

What Kind Of Images Are In Demand?

By Jim Pickerell | 1220 Words | Posted 8/11/2020 | Comments
If you would like insight into the kind of images that are in demand and what you should be shooting you might want to take a look at AdobeStock. Adobe offers some features other major agencies don’t. Exploring the site could help you decide what kind of images might earn the most money for you.

Getty “Market Freeze” Update

By Jim Pickerell | 175 Words | Posted 8/11/2020 | Comments
After publishing our article “Getty’s RF ‘Market Freeze’: Expensive Customer Mess?"  I received the following clarifying message from Matthew McKibben, Getty Images, PR Manager in The Americas. He said:

What Stock Photo Customers Need

By Jim Pickerell | 1555 Words | Posted 8/5/2020 | Comments
ustomers need a better way to quickly review a selection of images than most stock photo sites offer. They don’t need more images. They need to be able to review the best images quickly.   Twenty-five years ago this was possible by reviewing the images that had been placed in tightly edited major agency print catalogs. Now that editing is gone. The current marketing goal seems to be to throw as many images as possible at customers and force them to spend their time doing the editing. Historical trends indicate that most customers have found the mages used by other customers to be most useful for their purposes as well. Most customers are not looking for an image that has never been used.

Death Of Photography As A Profession

By Jim Pickerell | 1236 Words | Posted 8/4/2020 | Comments (1)
I define Professional Photographers as individuals who are earning a significant portion of the money they need to support themselves and live comfortably from licensing use to the images they produce. The number of such individuals is disappearing rapidly. All indications are that the number will continue to decline.

Stock Photography: Is Volume The Answer?

By Jim Pickerell | 1402 Words | Posted 7/29/2020 | Comments (1)
I can remember when I was primarily an assignment photographer and occasionally sold outtakes from assignments on the side. Most of the income I needed to support my family came from assignments. Stock sales gave us a little extra. Demand for stock started to grow and it became harder for me to get assignments as I was working in an area where the competition was stiff from a lot of top quality experienced photographers. Buyers wanted to pay a little less than it cost to do an assignment. They liked having instant access to the stock image they needed and not having to spend a lot of their time organizing assignment shoots.

Shutterstock Q2 2020 Financial Results

By Jim Pickerell | 1453 Words | Posted 7/28/2020 | Comments
Shutterstock has reported Q2 2020 revenue of $159.2 million down 2% compared to $161.7 million in Q2 2019 and down from $161.3 million the previous quarter. Revenue per download was $3.61 per-image compared to $3.44 in Q2 2019 and $3.42 the previous quarter. Total image and video downloads for Q2 were 44 million compared to 46.6 million a year earlier and down from 46.8 million from the previous quarter. At the end of the quarter Shutterstock had over 340 million images and 19 million video clips in its collection,

Shutterstock Partners With Microsoft: Gives Advertisers Free Images

By Jim Pickerell | 252 Words | Posted 7/24/2020 | Comments
Shutterstock has entered into a partnership with Microsoft to give brands access to the stock photography company’s library of images for use in ads. The API integration with Microsoft Advertising will give advertisers on the Microsoft Audience Network FREE ACCESS to millions of commercially licensed images.

What’s Fair Compensation?

By Jim Pickerell | 203 Words | Posted 7/24/2020 | Comments (1)
Shutterstock’s gross revenue in 2019 was $648,500,000. Total royalties paid out to all contributors in 2019 was about $181,730,000. Total Shutterstock stock owned by Jon Oringer is worth over $650,000,000.

Getty Helps Designers Take Advantage Of Photographers

By Jim Pickerell | 346 Words | Posted 7/24/2020 | Comments
A Getty Images photographer reports that he gets a lot of sales to a Scottsdale, Arizona company called Design Pickle that offers full design services to businesses. Getty licenses these photo uses for $0.17. The photographer gets a $0.03 royalty for his work.

Getty Market Freeze

By Jim Pickerell | 134 Words | Posted 7/24/2020 | Comments
Now that all of Getty Images’ Creative Image offering is Royalty Free the company seems to be trying go occasionally get a somewhat higher price for certain uses by offering a Market Freeze. They tell customers, “With Market-freeze, you can rest easy knowing we'll remove this image from our site for as long as you need it, with custom durations and total buyouts available.”

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.