Articles by Joe Mandese

Ad Spending Confidence Rebounds, Improves For Most Major Media

By Joe Mandese | 322 Words | Posted 7/20/2009 | Comments (1)
Ad spending plans are trending upward for most major media, according to the most recent data from an every-other-monthly tracking report surveying the "advertising confidence" of key media decision-makers.

Ad Budget Pessimism Bottoms Out, Top Ad Execs Upbeat

By Joe Mandese | 394 Words | Posted 5/18/2009 | Comments
Pessimism over the future advertising plans of advertisers and media-buying executives appears to have bottomed out, or is at least leveling off, according to the most recent in a series of every-other-month surveys being conducted among ad executives following the economic meltdown.

Ad Spending Falls At Steepest Rate Since 2001, Online Display-Ad Growth Disputed

By Joe Mandese | 321 Words | Posted 9/25/2008 | Comments
TNS Media Intelligence uses the phrase "collateral damage" to describe the impact the economy has been having on U.S. ad spending.

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