Michael Jay’s Perspective On EyeEm As A Market

Posted on 11/14/2017 by Jim Pickerell | Printable Version | Comments (0)

Last week I wrote about the Top Suppliers to Getty Image and pointed out that EyeEm has significantly more images in the collection than any other agency supplier.

For those who might be thinking about contributing to EyeEm photographer Michael Jay who lives in Germany and is a contributor to EyeEm as well as many other stock image collections has written an in depth blog post entitled “Six things to know about the EyeEm Market.” It is well worth reading to get an idea of the role EyeEm may play in the future of stock photography.

He points out that while you can license images through EyeEm, “their main purpose is not selling licenses. They are a community platform for photographers, more like Instagram than Shutterstock.”

He says,“EyeEm prefers authentic, natural looks over staged, clean images,” but then that’s what everyone wants these days. To get that “natural look” situations often need to be staged with models that can be controlled, but the end result must look like it just happened naturally.

Michael Jay says the average royalty for him is “well above $10.” This is surprising. I’ve examined the sales reports of a number of Getty’s major producers and the average gross sale price per download for RF images has tended to be around $45. I assume EyeEm gets 20% of that number, as is the case with most other agency suppliers. That would be $9.00 for EyeEm and I presume they only pay a percentage of that number to the contributor. Based on the sales reports I have examined 70% of all sales are for gross prices under $20 and 50% for gross prices under $10.

Copyright © 2017 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


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