Demand for Photography to Change

By Jim Pickerell | 1088 Words | Posted 2/18/2010 | Comments
A huge percentage of all professional imagery licensed is used in one way or another to promote a product or service. But advertisers have recognized that the old ways of promoting are no longer working. They are aggressively searching for new and better ways to reach consumers. Advertisers' decisions dramatically impact future demand for photography, as well as where and how it will be used.

Shooting a Perfect Stock Photo

By Ellen Boughn | 543 Words | Posted 2/17/2010 | Comments
The photo discussed in this article is an almost perfect stock photo. It's not cutting edge; it's not trendy. It's not hip or cool. wshat it is is a photo that will license again and aagain for years....extending its revenue stream long after its production costs have been recouped. This is a photo with a very long tail.

Save The Environment

By Paul Melcher | 687 Words | Posted 1/22/2010 | Comments
We have done a bad job. A terrible job. If picking a photograph is all about its price and not its quality than we, the photo industry, have made a terrible job at selling our work. Every time an editor, whether  from an ad agency or a magazine decides to use an image because it is cheaper than the others, that means we have all failed to advocate for the real value of photography. We have failed, all of us, Photographers, agents, photo agencies to make the new generation of image buyers see the real value in our images. Thus the current situation.

Why Pay For Information?

By Jim Pickerell | 1088 Words | Posted 1/15/2010 | Comments
With all the free information available on the Internet why would or should anyone want to pay for information? Many consumers believe that writers should give away their work in order to build a following of customers who will then pay them for some other product or service they provide. Most would acknowledge that some effort and expense is required on the part of the creator to produce good, useful information, but often that is not deemed to be of any economic value. Photographers tend to supply information on their blogs as a way of getting customers to hire them for assignment work, for paid speaking engagements or as a way of selling a book. The other way to earn revenue is to generate enough traffic to your site that advertisers will pay to surround your information with ads in hopes that some or your popularity will rub off on them. Is giving away information the only way?

Advertising Mindset: From 'Most People' to 'Right People'

By Jim Pickerell | 793 Words | Posted 12/22/2009 | Comments

Experts Project 2010 Ad Spending and Future Trends

By Jim Pickerell | 481 Words | Posted 12/11/2009 | Comments
ZenithOptimedia (Publicis) says that global ad spend for 2009 will be 10.2% lower than 2008, but that in 2010 it is expected to be up 0.9% compared to 2009. Group M (WPP) thinks 2009 spending will only be down about 6.6% from 2008 levels and expects 2010 to be 0.8% above 2009. There is no expectation that ad spending will get back to 2008 levels anytime soon.

Jim Erickson: A Contrarian's Approach

By Jim Pickerell | 992 Words | Posted 10/8/2009 | Comments
Jim Erickson breaks all the stock photography rules and yet is one of the world's most successful sellers of stock images. Pick any strategy that everyone agrees is the key to success in stock, and Erickson is probably doing the opposite.

Local Advertising Spend Trends

By Jim Pickerell | 339 Words | Posted 9/25/2009 | Comments
According to BIA/Kelsey, local advertising spend continues to shift to digital and to decline overall in gross revenue generated.

Future of Advertising in Print

By Jim Pickerell | 573 Words | Posted 7/13/2009 | Comments
"We have reset and won't rebound and re-grow," said Microsoft CEO Steve Ballmer on the continued decline of print as an advertising medium during the Cannes Lions International Advertising Festival.

Stock Photo Prices - Newspaper Advertising

By Jim Pickerell | 2022 Words | Posted 9/6/2008 | Comments
Newspaper advertising rates are based on how broadly the ad is used, not whether the publication is characterized as National, Regional or Local. National publications tend to be toward smaller circulations. Based on this theory, ads in National publications will tend to be priced higher than those in Regional or Trade publications. This story provides suggested prices.

Stock Photo Prices - Advertising/Magazines

By Jim Pickerell | 2225 Words | Posted 9/2/2008 | Comments
This article provides information on how to price stock photo usages for advertising in National, Regional or Local magazines.

Future Ad Spend Trends

By Jim Pickerell | 372 Words | Posted 7/2/2008 | Comments
Advertising spending on the Internet will increase 26% in 2008, overtaking radio, and is expected to be more than 10% of the market. By 2010, Internet ad spend is predicted to reach $61 billion, slightly ahead of the $60.5 billion magazine ad segment of the market, per ZenithOptimedia.

Digital Advertising to Eclipse Traditional By 2012

By Jim Pickerell | 207 Words | Posted 5/7/2008 | Comments
By 2012, digital advertising is expected to eclipse traditional advertising, according to 52% of respondents to Accenture's 2008 Global Media Survey of more than 100 senior business executives in North America and Europe.