Understanding Customer Picture Needs

By Jim Pickerell | 887 Words | Posted 5/27/2011 | Comments
During the New Media Conference at the CEPIC Congress in Istanbul a panel of picture buyers offered their views on what they are looking for from stock photo collections. Lewis Blackwell moderated the discussion. Picture buyers on the panel included Peter Raffelt of Gruner +Jahr; Matt Burgess of Creature; Martin Casson of Dentsu in the UK; Alexander Karts of Die Bildbeschaffer and Paul Millen from an advertising agency in Istanbul. Two issues of particular interest to image creators and sellers revolved around the use of microstock by these large commercial customers and the lack of outstanding unique images in stock collections.

Misery Is Photogenic

By Jim Pickerell | 765 Words | Posted 3/24/2011 | Comments
One of the themes that emerged at the “La Fotografia In Italia” photojournalism conference in Milan last weekend was that the majority of feature stories photojournalists produce deal with tragedies. Some of the editors expressed the opinion that they were tired of seeing so much tragedy and were looking for something more positive and uplifting. A few photographers responded that they are just producing what the market asks for. Someone said that photojournalism is there to reveal the ugliness of our world and documenting various aspects of tragedies is right and proper. Read the whole story by Enzo dal Verme on his blog and my comments here.

Are Units Licensed Going Up or Down?

By Jim Pickerell | 1305 Words | Posted 3/15/2011 | Comments
Recently, I posted on the “Stock Photography: buy and sell photos” group on some of the information about photography revenue relative to printing revenue that is found in this story. Peter Dean came back with a related question that deserves some careful examination. He asked, “Approximately how many more images are used these days in print compared to 10 years ago?” He also wanted to know whether print revenue is Static? going Up or going Down?

Finding A New Model For News Delivery

By Jim Pickerell | 767 Words | Posted 2/2/2011 | Comments
Most newspaper and magazine publishers have recognized for some time that the handwriting is on the wall and the old business model where 80% of the cost of producing a newspaper or magazine was covered by advertising and 20% by subscriptions is no longer viable.

Away with Print, onto Digital

By Jim Pickerell | 374 Words | Posted 11/16/2010 | Comments
The December issue of U.S. News and World Report will be the last printed on paper. Beginning in 2011 and marking a three-year transition to a new business model, the publication will go entirely digital, though it still plans to continue printing a series of print products.

Pricing Future Magazine Uses

By Jim Pickerell | 2344 Words | Posted 10/25/2010 | Comments
“Our contention is that the iPad version of a magazine is part of the rate base of that magazine,” said Condé Nast vice president of editorial operations Richard Levine at the recent conference of the Picture Archive Council of America. “A new strategy for acquiring content is needed because it will be impossible to anticipate how imagery initially acquired primarily for print use might be repurposed,” he continued. This is not unique to Condé Nast issue, but rather a position other publishers have already taken or will need to take in the near future.

iPad and the Future

By Jim Pickerell | 1644 Words | Posted 10/22/2010 | Comments
Richard Levine’s keynote address at the PACA International Conference, “The Impact of the iPad and the Future Use of Content,” raised a number of critical issues for the stock photo industry.

Ad Growth Suprises Analysts, Still Behind Pre-Recession Numbers

By Jim Pickerell | 409 Words | Posted 10/20/2010 | Comments
Advertising growth is continuing to surprise analysts. ZenithOptimedia has upgraded its forecast for global ad growth in 2010 from 3.5% to 4.8%. The forecast for 2011 is a continued growth of 4.6%. However, this positive news comes somewhat qualified.

Going Pro: State of the Print Market

By Jim Pickerell | 1661 Words | Posted 7/23/2010 | Comments
Traditionally, the primary uses of still pictures were in printed products such as magazines, newspapers, books, brochures, direct mail promotions, catalogs and—to a much smaller degree—posters and product packages. An estimated two thirds to three quarters of all revenue generated from stock pictures (in the range $1 billion worldwide) comes from print image uses, but this demand has steadily declined for a number of years.

National Geographic Launches Paid Digital Product, Promotes Griffin to New Digital Role

By Julia Dudnik Stern | 388 Words | Posted 5/19/2010 | Comments
“National Geographic Interactive adapts the analog magazine to be more easily and logically experienced in a digital form,” reads the description of the new products. The publisher also promoted longtime director of photography David Griffin to the newly created position of executive editor, electronic publishing. Such changes at one of the most venerable titles may be a preview of the publishing industry’s future—and, in turn, the future of the images it uses.

Getting Started In Stock Photography

By Jim Pickerell | 914 Words | Posted 5/5/2010 | Comments
This story provides links to some of the stories on this site that may be of interest to someone new to the stock photography business, or someone who might to have a brief refresher course on some of the things that have been happening in the last few years. Many of these stories will also give you some idea of developing trends and what the future might hold.

Quiz: 20 Questions To Test Your Photo Business Knowledge

By Jim Pickerell | 746 Words | Posted 5/2/2010 | Comments
Twenty questions to test your knowledge of the photo licensing industry and its future potential.

ASPP Reinvention Weekend Highlights Multimedia as Area of Future Demand

By Jim Pickerell | 866 Words | Posted 4/26/2010 | Comments
The opportunity to interact with editors from publishing companies, picture researchers, stock agents and photographers at the American Society of Picture Professionals' Reinvention Weekend in Boston provided a clearer picture of where the business of producing images for publication is headed.

NGOs Fund Photojournalism: Slippery Slope?

By Jim Pickerell | 456 Words | Posted 4/22/2010 | Comments
Can the reader trust the reporting not to be biased when photojournalism projects are funded by non-profit and non-governmental organizations?

Photojournalism: What Crisis?

By Stephen Mayes | 1887 Words | Posted 4/9/2010 | Comments
There is talk about a crisis in journalism, which generally takes the form of angst-ridden journalists, editors and news folk in general asking, “How do we maintain the commercial status quo without which journalism as we know it will be gone?” The question is sincere and extends beyond the fear of losing jobs; there is a genuine concern that the investigative and informative roles of the news media will be lost with a high cost to the civic health of our society. It’s not about finding new ways to do old things, but time to radically rethink our business models by redefining out products, our partners, and our clients. This article is about reinvention and redefining what we do.

Everything You Knew

By Paul Melcher | 614 Words | Posted 3/16/2010 | Comments
Photography has a long way to go. Compared to other digitized creative forms, like music, it is light years behind. And, for once, that could be a good thing. Like the youngest brother of a family, it can learned from it’s elders. For once, it has not yet been touch at full impact by the whole free file sharing tsunami that hit music a while back. Certainly the dams are leaking and breaking, but we are no where near what the music industry has experienced.

Why Pay For Information?

By Jim Pickerell | 1088 Words | Posted 1/15/2010 | Comments
With all the free information available on the Internet why would or should anyone want to pay for information? Many consumers believe that writers should give away their work in order to build a following of customers who will then pay them for some other product or service they provide. Most would acknowledge that some effort and expense is required on the part of the creator to produce good, useful information, but often that is not deemed to be of any economic value. Photographers tend to supply information on their blogs as a way of getting customers to hire them for assignment work, for paid speaking engagements or as a way of selling a book. The other way to earn revenue is to generate enough traffic to your site that advertisers will pay to surround your information with ads in hopes that some or your popularity will rub off on them. Is giving away information the only way?

Advertising Mindset: From 'Most People' to 'Right People'

By Jim Pickerell | 793 Words | Posted 12/22/2009 | Comments

Local Advertising Spend Trends

By Jim Pickerell | 339 Words | Posted 9/25/2009 | Comments
According to BIA/Kelsey, local advertising spend continues to shift to digital and to decline overall in gross revenue generated.

Death of Photojournalism

By Jim Pickerell | 438 Words | Posted 8/24/2009 | Comments
Dirck Halstead's perceptive two-part analysis of the photojournalism business is a must-read for photojournalists or anyone considering this career. It should also be a wake up call for stock and advertising photographers hoping to sell their images for use in print publications.

Reinvention: The Backcast Concept

By Jim Pickerell | 735 Words | Posted 7/27/2009 | Comments
If you sell pictures for use in print publications, take a look at Backcast Online Magazine---not so much for the content, although it is great, but for the concept, which could be a huge new opportunity and salvation for editorial photographers.

Future of Advertising in Print

By Jim Pickerell | 573 Words | Posted 7/13/2009 | Comments
"We have reset and won't rebound and re-grow," said Microsoft CEO Steve Ballmer on the continued decline of print as an advertising medium during the Cannes Lions International Advertising Festival.

Where Have The Customers Gone?

By Jim Pickerell | 483 Words | Posted 6/10/2009 | Comments
Traditional stock-photo sellers wonder why there does not seem to be any growth in demand for their product. The 2006 U.S. Census Bureau statistics of U.S. businesses could provide some clues.

Stock Photo Prices - Magazine Editorial

By Jim Pickerell | 380 Words | Posted 9/6/2008 | Comments
This story provides a schedule that is useful when establishing a price for editorial usage. Prices should be based on the size of usage on the page and the circulation of the publication.

The Future Of Print Publications

By Jim Pickerell | 1951 Words | Posted 4/10/2007 | Comments
If you want to continue to take pictures for a living, it's time to start learning to shoot video. Why? because newspapers and magazines are beginning to move away from print and toward online. Once online offerings have been established, video and sound become more appealing and a better way to communicate editorial information and advertising messages than using stills.