Print Uses

RM Licensing No Longer Makes Sense

By Jim Pickerell | 1492 Words | Posted 7/30/2019 | Comments
Photographers trying to license their images as Rights Managed (RM) need to give some serious though about whether this strategy is still in their best interests. In theory, licensing based on usage should enable a photographer to occasionally get higher prices for certain uses, rather than giving away all future rights and allowing multiple re-uses for a low Royalty Free (RF) license. The following are some reasons why this “theory” no longer works.

Photography At The New York Times

By Jim Pickerell | 445 Words | Posted 6/19/2017 | Comments
The New York Times 2020 Group published a report in January 2017 that said its daily reporting needed to become more visual. In April it was reported the day rate for freelance assignments would jump from a previous $200 to $250 (according to some contributors) to $450, with shorter assignments “that don’t meet the full day-rate requirement” paying out at $300, still higher than the previous full day rate.

Adobe Stock Makes Sharing Images Easier For Teams

By Jim Pickerell | 377 Words | Posted 9/16/2015 | Comments
Adobe has made it easier for companies with multiple designers (a creative team) to access, manage and license images from one shared Adobe Stock subscription at no extra cost. The service called “Pooled Images” allows an unspecified number of team members to have access to the same Adobe Cloud account.

Rise of Illustration: Decline of Photography

By Jim Pickerell | 293 Words | Posted 10/7/2014 | Comments
Customers looking for a visual solution are turning more and more to illustration and seeking photography less and less. This does not mean that the use of photography is disappearing, but for photographers it is worrying trend. Photographers should recognize that the overall the demand for photographs, particularly for use in advertising and marketing is declining relative to the use of illustration.

Where Is The Education Market Headed?

By Jim Pickerell | 827 Words | Posted 7/30/2014 | Comments
Pearson’s conference call updating investment analysts on the company’s financial results for the first half of 2014, offered some interesting insights into where the education business is headed. By the end of 2014 Pearson will have cut its physical infrastructure and warehousing capacity in half compared to what it was 2 years ago. They will have cut 4,000 jobs, around 10% of the their workforce, primarily in print-related activities in mature markets.

Time Warner Expected To Dump Many Magazines

By Jim Pickerell | 363 Words | Posted 3/5/2013 | Comments
In the digital age there is declining interest among consumers and advertisers in print publications. Investors have little confidence that there will ever be a recovery or revival of print. They want the companies they invest in to shed marginally profitable assets and focus on the much more profitable businesses of film and television. Publishers like Time Warner are looking for ways to reduce their print publication exposure and concentrate their investments on assets that offer better growth potential.

It’s All In A Caption: Finding The Right Image

By Jim Pickerell | 258 Words | Posted 4/19/2011 | Comments
In December the United States Postal Service released 3 billion copies of a first-class postage stamp that showed a low angle close up of the head and crown of the Statue of Liberty, symbol of American freedom. About a month ago the service was shocked to discover that the image supplied by Getty Images was not of the 305 foot tall statue designed by sculptor Frederic-Auguste Bartholdi and located on Liberty Island off the tip of Manhattan, but of a half-sized replica outside the New York-New York Hotel & Casino in Las Vegas.

Printing And Photography Revenue Compared

By Jim Pickerell | 180 Words | Posted 3/10/2011 | Comments
WhatTheyThink?, a leading research organization serving the printing and publishing industry, has just estimated that the value of printed materials shipped in the U.S. in 2010 was $86.7 billion. Based on my analysis I estimate that the worldwide sale of still stock imagery in 2010, most of which is used in some type of printed publication, was about $1.45 billion. Previously, we have estimated that in the range of 43% of the total worldwide sales of stock photography are licensed for use in the U.S. market. Thus, the comparison would be something in the range of $625 million for photography compared with $86.7 billion for printing.

Away with Print, onto Digital

By Jim Pickerell | 374 Words | Posted 11/16/2010 | Comments
The December issue of U.S. News and World Report will be the last printed on paper. Beginning in 2011 and marking a three-year transition to a new business model, the publication will go entirely digital, though it still plans to continue printing a series of print products.

Going Pro: State of the Print Market

By Jim Pickerell | 1661 Words | Posted 7/23/2010 | Comments
Traditionally, the primary uses of still pictures were in printed products such as magazines, newspapers, books, brochures, direct mail promotions, catalogs and—to a much smaller degree—posters and product packages. An estimated two thirds to three quarters of all revenue generated from stock pictures (in the range $1 billion worldwide) comes from print image uses, but this demand has steadily declined for a number of years.

Print Advertising and the Future of Stock Photography

By Jim Pickerell | 1135 Words | Posted 5/20/2010 | Comments
A large percentage of the still-photo segment of the stock photography business is related to advertising—either licensing images for use in print ads, or licensing them for use in editorial products that are supported to a great extent by ads. The health of the stock photography business is directly related to the health of the print business. To understand what is likely to happen in the still photography business, it is important to have some understanding of advertising trends.

Street Vending Photographs In NYC: Experiences and Suggestions

By Dexter Lane | 1456 Words | Posted 4/20/2010 | Comments
Street vending your photography is not for everybody.  But if you can live within the income limits, are innovative, like the outdoors, and truly enjoy people- you can have a lot of fun.  Experience and suggestions from NYC.

Shooting a Perfect Stock Photo

By Ellen Boughn | 543 Words | Posted 2/17/2010 | Comments
The photo discussed in this article is an almost perfect stock photo. It's not cutting edge; it's not trendy. It's not hip or cool. wshat it is is a photo that will license again and aagain for years....extending its revenue stream long after its production costs have been recouped. This is a photo with a very long tail.

Advertising Mindset: From 'Most People' to 'Right People'

By Jim Pickerell | 793 Words | Posted 12/22/2009 | Comments

Local Advertising Spend Trends

By Jim Pickerell | 339 Words | Posted 9/25/2009 | Comments
According to BIA/Kelsey, local advertising spend continues to shift to digital and to decline overall in gross revenue generated.

Death of Photojournalism

By Jim Pickerell | 438 Words | Posted 8/24/2009 | Comments
Dirck Halstead's perceptive two-part analysis of the photojournalism business is a must-read for photojournalists or anyone considering this career. It should also be a wake up call for stock and advertising photographers hoping to sell their images for use in print publications.

Future Ad Spend Trends

By Jim Pickerell | 372 Words | Posted 7/2/2008 | Comments
Advertising spending on the Internet will increase 26% in 2008, overtaking radio, and is expected to be more than 10% of the market. By 2010, Internet ad spend is predicted to reach $61 billion, slightly ahead of the $60.5 billion magazine ad segment of the market, per ZenithOptimedia.