Random Thoughts 149

Posted on 6/22/2007 by Julia Dudnik Stern | Printable Version | Comments (0)

June 22, 2007

Industry Leaders Define Current Visual Trends

Getty Images' research partnership with Yankelovich Inc., a leading market-research firm, will give it greater insight into the present communications environment. Conversely, Getty's in-house creative research department adds a visual dimension to Yankelovich's research, allowing marketers to understand the effect images have on target audiences.



The companies' first joint project focuses on environmental concerns. The resulting report, Going Green: Understanding Green Consumers, examines why the popular pro-environmental attitudes rarely translate into changes in lifestyle or purchasing patterns. The report also addresses how the green trend impacts specific business categories. Key findings will be presented in a June 27 Yankelovich Webinar.

According to Denise Waggoner, vice president of creative research at Getty Images who specializes in visual-trend forecasting, research is at the core of the stock-image business. Amber Calo, senior manager of creative intelligence at Corbis, agrees. She says that photographers and image buyers seek trend-related information. "By analyzing consumer trends and insights, we're walking in the same shoes as account planners. We ask the same questions and strive to deliver imagery that will resonate with their target markets," she says.

Corbis releases trend-related research and analysis each quarter. During this week's Cannes Lions International Advertising Festival, the company unveiled visual and cultural trends affecting creative imagery.

Images that remain popular: female entrepreneurship, flexible work locations, use of wireless technologies, the vitality of baby boomers and their active participation in family life. Corbis also anticipates that new lifestyle trends and upcoming events - such as and medical tourism (people traveling to countries where medical procedures are less expensive), record numbers of children enrolling in U.S. schools in 2007 and the 2008 Olympic Games in Beijing - will fuel demand.

iStockphoto Among 100 Most-Visited U.S. Web Sites

By: Julia Dudnik Stern

During the past three years, iStockphoto has become one of the top 300 sites visited, according to Alexa Internet. In the U.S., the microstock provider ranks among the top 100 highest-traffic Internet properties. The traffic also translates into sales, with an image downloaded every 2.5 seconds.

Bloggerazzi Image Infringement Saga Continues

By: Julia Dudnik Stern

The Web site of Perez Hilton, a gossip blogger currently defending himself in multiple copyright infringement lawsuits filed by eight picture agencies, has lost its ISP. Perez has been using proprietary celebrity photos in his blog without paying or crediting image owners (see story 973). A Daily Variety report suggests the company providing hosting did not wish to be named in the lawsuits and had previously warned Perez that it would discontinue services if it were notified of additional infringements.


Copyright © 2007 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Comments

Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff