Agencies/Distributors

How Much Will Getty Benefit From Licensing Corbis Images?

By Jim Pickerell | 791 Words | Posted 2/3/2016 | Comments
In a previous story, I came to the conclusion that the Corbis properties VCG purchased probably generated in the range of $60 million in 2015. Does that mean that after experiencing steadily declining Premium and Midstock revenue for several quarters Getty is likely to have a $60 million increase in 2016? I think the answer is No. Here’s a dozen reasons why.

Want Higher Prices? Check Out Offset

By Jim Pickerell | 1535 Words | Posted 2/1/2016 | Comments
If you’re a photographer who licenses your work as RM because you believe that’s the way to earn the most money (or a reasonable fee) when your pictures are used, it’s time to take a look at Offset. Many photographers are so opposed to microstock and subscription that they refuse to consider anything connected in any way with Shutterstock. If it is a Shutterstock initiative then it must be bad.

More On Corbis Sale

By Jim Pickerell | 941 Words | Posted 1/29/2016 | Comments
The good news for Corbis photographers is that there will be no third cut before their royalty share is calculated. However, there are still a number of issues that aren’t clear. This story offers some additional clarifications and insights and a number of questions that are still unclear and need to be answered.

New Footage Sites

By Jim Pickerell | 200 Words | Posted 1/29/2016 | Comments
If you produce footage you might want to check out a couple of new sights. The first is the Stock Footage Newsroom where there are short summaries and links to full articles produced by Footage.net. This site will keep you up to date with what is happening at as number of footage distributors. The other is B-rollStock.com.

Estimated Value Of Assets Acquired By VCG

By Jim Pickerell | 814 Words | Posted 1/27/2016 | Comments
VCG acquired parts, but not all, of Corbis’ assets. To understand what this means for the industry, it is important to have some idea of the amount of revenue the acquired assets generated in 2015? For a long-time Corbis has been thought to be the third largest seller of stock photography in the world after Getty and Shutterstock. If this is true, then how much does the combination of a significant part of the Corbis collection with Getty Images change the industry?

Getty Images Lowers Prices

By Jim Pickerell | 528 Words | Posted 1/26/2016 | Comments
Getty Images has introduced Ultra Pack pricing which effectively lowers prices on all premium creative Royalty-Free images, Editorial images and Videos by between 8% and 31%. The only images not affected by this price reduction are RM.

Shutterstock Partnering With Optimizely and Sprinklr

By Jim Pickerell | 197 Words | Posted 1/22/2016 | Comments
In an effort to make it easier for more people to use Shutterstock imagery the company is partnering with Optimizely and Sprinklr. By integrating Shutterstock’s newest API directly into their platforms, customers of these organizations will be able to easily search, preview, and license from the Shutterstock collection. Contributors will earn a royalty each time an Optimizely or Sprinklr customer licenses one of their images.

Visual China Group Acquires Corbis

By Jim Pickerell | 601 Words | Posted 1/22/2016 | Comments
Corbis and Visual China Group (“VCG”; Shenzhen Stock Exchange:000681.SZ) today jointly announced that Unity Glory International Ltd. (“Unity Glory”), an affiliate of VCG owned by VCG’s major shareholders, has acquired the assets and brands of Corbis’ Images division, one of the world’s leading image archives and content licensing businesses. VCG is China’s leading visual communications and new media company and among the largest businesses in the image industry worldwide. Financial terms of the agreement were not disclosed.

Video Subjects In Demand

By Jim Pickerell | 1224 Words | Posted 1/21/2016 | Comments
Recently, I found a list on Pond5 of popular keywords customers use to find videos. Earlier this month I published a similar list that Videoblocks had sent to its contributors a few months ago. I decided to search Pond5, Videoblocks and Shutterstock for each of these words and record the number of returns. You’ll find the results in the chart below.

Pond5 To Launch Video Subscription Offering

By Jim Pickerell | 283 Words | Posted 1/19/2016 | Comments
Pond5 is in the process of creating a collection of video clips that can be offered through low priced subscriptions. Contributors have the option of nominating their low-selling files for inclusion in the collection and will receive a minimum monthly royalties of $0.50 per item for every clip in the collection, regardless of downloads and usage.

Corbis To Be Dismantled

By Jim Pickerell | 371 Words | Posted 1/17/2016 | Comments
Corbis is changing. It is spinning off the right clearance aspect of its business known as Greenlight and renaming it Corbis Entertainment. It is our understanding that the rest of the company including Creative and Editorial licensing will be sold off and to some degree dismantled. It is unclear to whom these operations will be sold or exactly how the dismantling will occur, but more information is expected to be forthcoming later this week.

Landov Media Closes Doors

By Jim Pickerell | 166 Words | Posted 1/15/2016 | Comments
Landov Media, a small, but well respected Editorial agency closed its doors last week. It’s website http://www.landov.com/ says it is no longer available and thanks the company’s “many loyal clients for your business and support through the years.”

Will Growing Your Image Collection Increase Sales?

By Jim Pickerell | 6605 Words | Posted 1/8/2016 | Comments
Most image creators believe that adding images to online searchable databases will grow downloads and sales. This is particularly true, when one assumes that the new images being added are better than the ones produced earlier because the image creator has improved through experience and has a better understanding of what customers want. However, an examination of the sales by iStock’s leading contributors indicates that adding images is often counter productive in terms of increasing downloads. In fact, contributors who add very few, or remove, images often show the greatest download-per-image in the collection.

iStock Photographer And Illustrator Comparisons

By Jim Pickerell | 6645 Words | Posted 1/6/2016 | Comments
Previously, I have supplied an analysis (here) and (here) of iStock’s downloads in 2015 and the number of images 430 of their leading contributors have in the collection. While 430 is only a small percentage of iStock’s more than 100,000 contributors this small group has somewhere between 55,070,000 and 58,554.000 downloads since the company’s founding in 2002. I believe this represents about one-third of iStock’s total downloads.

Top iStock Contributors Adding Fewer Images

By Jim Pickerell | 6455 Words | Posted 1/5/2016 | Comments
An increasing number of iStock’s most productive contributors have been dramatically reducing their production of new images in the last two years.

iStock 2015 Downloads: DOWN or UP?

By Jim Pickerell | 1251 Words | Posted 1/2/2016 | Comments
Where is iStock headed? In 2015 single image downloads were DOWN significantly compared to 2014, and 2014 was down compared to 2013. The company introduced subscriptions in April 2014 and that has had a major impact on the decline in single image sales.

Panoramastock Goes Public In China

By Jim Pickerell | 96 Words | Posted 12/24/2015 | Comments
Panoramastock has recently been listed on a small cap tech stock exchange called the NEEQ (National Equities Exchange and Quotations). The exchange is also called the New Third Board Stock. The company’s stock code is 834877.

Videoblocks To Market Discovery Channel Clips

By Jim Pickerell | 360 Words | Posted 12/23/2015 | Comments
In early January Videblocks will begin making clips from Discovery Channel’s, Discovery Access library available through Videoblocks Marketplace. Videoblocks launched Marketplace in April 2015, had 374,000 clips by August and now has over 880,000. The Discovery material will quickly push them over one million clips.

Turning RM Into Microstock

By Jim Pickerell | 948 Words | Posted 12/18/2015 | Comments
Ever since Getty Images invented Premium Access (PA) licensing image creators have been upset that their images were being licensed to some users for ridiculously low prices. Often images licensed in this manner are ones that have been extremely costly to produce. For at least one contributor Rights Managed PA sales now represent 66% of total sales at an average price of $12.00 and over half the sales are for $4.35 or less.

Depositphotos Raises $5 Million

By Jim Pickerell | 300 Words | Posted 12/17/2015 | Comments
Depositphotos, a New York-based stock photo platform with Ukranian origins, has announces a $5 million funding round led by the European Bank for Reconstruction and Development (EBRD) via the EBRD Venture Capital Investment Program. Previously TMT Investments had invested $3 million in Depositphotos in 201. In this round EBRD contributed $4 million and TMT $1million. The transaction should be completed before the end of the year.

Visual China May Acquire Corbis

By Jim Pickerell | 416 Words | Posted 12/11/2015 | Comments
Sources tell me that Corbis representatives will be meeting with Visual China Group (VCG) next week in Beijing to discuss the Visual China’s possible acquisition of all, or part, of Corbis.

Shutterstock Lays Off REX Employees

By Jim Pickerell | 194 Words | Posted 12/10/2015 | Comments
Six REX employees were laid off by Shutterstock earlier this week. One had been with the company for 34 years. I asked Shutterstock for an explanation.

Shutterstock Launches Editing Tool

By Jim Pickerell | 138 Words | Posted 12/10/2015 | Comments
Shutterstock has launched a new editing tool in open beta. Shutterstock Editor is a simple, fast and free way to edit photos.

Next From Adobe

By Jim Pickerell | 1940 Words | Posted 12/9/2015 | Comments
What should we expect next from Adobe? The following is pure speculation. I have no inside information that the following is part of Adobe’s plan, but it seems logical to me that they will move in this direction in the near future. If they do it could benefit many image creators and possibly negatively affect some.

Shutterstock Makes Getting Accepted Easier

By Jim Pickerell | 836 Words | Posted 12/8/2015 | Comments
In its race to grow its image collection, Shutterstock has made it easier for new contributor to get accepted. New contributors used to have to submit 10 images for quality review. Seven of those 10 had to be accepted before the contributor was allowed to submit more images. Now, if only one is deemed acceptable the contributor can begin submitting more images. Here’s the way Shutterstock explains the change.