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has hired Scott Braut, formerly VP of Content at Shutterstock. He has been named Head of Content and will drive the company’s overall content strategy and operations for Creative Cloud
. Adobe says content is a strategic area of growth and focus as it builds a growing, strategic creative marketplace. Scott has over 20 years of experience in content licensing, product development, eCommerce, and digital media.
Hong Kong based Super Image Market
launched in November 2014 has established a simple “Pathway” for making images available to customers rather that operating as a traditional agency or distributor. Contributors establish the license fee for each of their images on an image-by-images basis. SIM pays them 80% of every sale. (During the initial launch period until the beginning of 2016 contributors will receive 100% of every sale.)
(SSTK) was under heavy pressure Tuesday (-7.2%) after Morgan Stanley initiated coverage on the stock with an Underweight rating and a price target of $40. The company traded down 6.49% on Tuesday, hitting $52.33. About 6% (2,134,222 shares) of the company’s stock traded hands. Morgan Stanley analyst Dean Prissman said based on their proprietary AlphaWise study and bottom-up analysis, they believe Adobe's aggressive entry into Shutterstock's market is set to pressure growth.
Visual China Group (VCG), the Getty Images representative in China, has resumed trading on the Shanghai Stock Exchange and Shenzhen Composite market in China. The stock closed at 27.52 RMB ($4.40) per share up from 25.02 RMB ($4.00) last week when trading was suspended.
Lately, I’ve been getting a lot of questions from investors trying to assess the stock photo industry growth potential and figure out where Shutterstock, Adobe and Getty Images are headed. In general here is what I’ve been telling them.
An increasing number of iStock’s most productive contributors seem to be pulling back on their production of new images. Of the 430 photographers and illustrators we have been tracking for more than four years only 34% have added more than 100 images to their collections in the last six months. That leaves two-thirds of this group of contributors who have added fewer than 100 images or removed images from the collection.
Since 2009 I have been tracking the image downloads of some of iStock’s leading contributors. Beginning in 2012 I increased the number of individuals tracked on a semi-annual basis to 430. While 430 is only a small percentage of iStock’s total contributors which number more than 100,000 combined this small group has at least 55,479,000 downloads and given the way iStock reports these numbers possibly as many as 58,416,000 downloads. I believe these numbers represent about one-third of all iStock downloads since the company’s founding in 2002.
Downloads for 430 of iStock’s leading contributors have continued their steady decline in the first half of 2015. Getty had hoped that the launch of iStock subscriptions
in April 2014 and the launch in September 2014 of a single price for images
, regardless of the file size needed, would turn iStock’s fortunes around and bring customers back from its competitors. Neither strategy seems to have worked.
, has altered its subscription plans to feature a monthly instead of daily quota of downloadable images, and is allowing the carrying over of unused downloads. The company says, “users will now effectively never ‘lose’ image downloads as unused downloads will roll over into the monthly quota amount, making Dreamstime the most convenient and flexible solution in the industry today.”
At its annual General Meeting (AGM), held this year in Paris member owned Magnum Photos
nominated six new members: a record breaking number. They include: Matt Black
, Carolyn Drake
, Lorenzo Meloni
, Richard Mosse
, Max Pinckers
and Newsha Tavakolina
(ASX: NWZ) is pleased to announce that it has entered a strategic partnership and content syndication agreement (Agreement) with Alamy
. Newzulu’s crowd-sourced news archive will be featured among Alamy’s collection of over 50 million images from which the platform has generated over US$154 million for its contributors in the last 15 years. Newzulu and Alamy will work together to generate revenue through the sale and licensing of Newzulu’s crowd-sourced content to Alamy’s editorial, creative and commercial clients worldwide.
Several of my readers have differing opinions with regard to the meaning of the term “no exchange of equity” as it appeared in Masterfile’s May press release
. I thought it meant that no money changed hands. I asked Steve Pigeon, CEO of Masterfile, for clarification.
has re-launched its free Pond5 plugin for Adobe® Premiere® Pro CC which gives editors instant access to nearly 5 million royalty-free video and audio clips.
Tired of giving up 70% to 80% (and often more) of what a customer pays to use your image to a distributor? Consider Picfair
. Unhappy with the prices distributors are charging for your images and want more? Consider PicFair
Thanks to Adobe Stock
gross microstock revenue will start to decline. Let me explain why. I estimate that about $143 million of Shutterstock’s 2014 revenue
came from subscription and that there were about 114 million subscription downloads. It all those customers were to switch to Adobe Stock they could probably get all the images they need for $43 million or less and save $100 million annually
. Check out the numbers.
Matt Munson, CEO of Twenty20, recently made the case for why User Generated Content (UGC) will be The Death Of Stock Photos
. He argued that “stock photos do not depict reality” and that “brands that use them risk coming off as generic and out-of-touch” with consumers.
Adobe has launched [St] Adobe Stock
as part of its Adobe Creative Cloud subscription offering. Creative Cloud customers are now able to launch Adobe Stock directly within CC desktop software such as Illustrator, InDesign, Photoshop or After Effects, and add watermarked or licensed images to their Creative Cloud Libraries. This will allow them to access and work with images across multiple desktop tools.
is a relatively new social media site (launched in September 2013) that is designed to encourage photographers to shoot more pictures, work on assignments, participate in contests, build cool portfolios and socialize with each other.
Should traditional agencies be making more of an effort to source images from cell phone users? Sixteen months ago Alamy
introduced its Stockimo app
and started accepting images into its collection that are taken with cell phones. To date about 350,000 images have been submitted and about 170,000 accepted.
Microsoft say that worldwide there are about 400 new powerpoint presentations being prepared each second. That works out to about 12.6 billion presentations a year. A significant percentage of them use multiple images. Some are the creator’s personal images. But the vast majority are grabbed from the Internet via Google, Bing, Flickr or somewhere else. If users paid even $1.00 for each image used in such presentations the annual gross revenue might be more than 5 times the revenue generated worldwide by the stock photo industry.
(“MFC”) - a global licensor of premium stock images - has sold 100% of the shares of its European operations to Mediapro Mediamarketing GmbH of Vienna, Austria. The transaction which closed on April 30th includes Masterfile companies in France, Germany, Italy and the UK (collectively “Masterfile Europe”).
, Microsoft and Shutterstock
have teamed up to offer over $10,000 worth of prizes and Microsoft hardware to photographers who participate in the My World contest. Any photographer, amateur or professional, can enter and may interpret the theme of the competition any way they like. As a result PicHit will undoubtedly get images on every conceivable subject
Pond5 has announced a partnership with the 48 Hour Film Project, the largest and most dynamic timed film competition in the world.
As the official stock media sponsor for all 135 cities participating in the competition, Pond5 is offering 100 hand-picked audio tracks to contestants for free. All participants will also receive $25 in Pond5 credit.
promotes itself as offering “FREE images” and says it has become an excellent source of photography, vector graphics, illustrations, clipart, handpicked bundles, and more for personal and business use.
has launched a new website that features professional, high quality images of nature, wildlife, and landscapes. Individual photos are available under royalty-free licenses at prices that range from $3 to $10 depending on the file size of the photo purchased.