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In the olden days (20th Century) when someone wanted to promote a product of service they placed an ad (that usually included a photo) in a magazine, newspaper or on TV. Many photographers were paid substantial fees for the use of their photos in these ads. Now the future of advertising may be in social media and embedding images. See here for how this could dramatically change the market.
The results of the annual GDUSA Stock Survey
of graphic designers in the U.S. is now available online. For several years nearly every graphic designers has answered that they use stock sometime during the year, but this year, for the first time, two-thirds of those answering the survey use stock more than 20 times a year and one-third use stock imagery more than 100 times a years.
One of the most interesting panels at the Digital Media Licensing Association (DMLA formerly known as PACA) annual conference in New York this week was on “Opening New Markets Through Image Embedding.” Back in March Getty Images launched its Image Embed Tool
and made 35 million images available for free embedding on social media sites. That number has now jumped to about 50 million.
The Board of Directors of the American Society of Media Photographers
(ASMP) has announced the selection of Thomas R. Kennedy as the Society's Executive Director, effective January 1, 2015. Kennedy is an internationally known visual communicator with extensive experience in print and online journalism.
Yesterday, I made an attempt to explain what is happening in the UK with regard to making it easier for consumer to use images that are truly “orphaned,” or if it is just difficult to find the name of and locate the creator. (See story
) Today, I had the following exchange of emails with Andrea Stern, Director of MOCA: Ministry of Copyright Cultural Creators’ Assets in the UK.
As of October 1, 2014 authorized legal entities in the UK will be able to collect payments for the use of your photographs even if you are not a member of the organization. This is known as Extended Collective Licensing (ECL).
For those licensing images to textbooks National Public Radio published an interesting report recently that is worth a listen
. It was pointed out that prices for college textbooks are often over $300 and climbing faster than the cost of food, clothing, cars and even health care.
One of the arguments for licensing images as Rights Managed is that only then can they be licensed for Exclusive uses because all the uses of the images are controlled and limited. With Royalty Free customers can continue to use the images they acquire in unspecified ways long after initially licensed with very few limitations.
The Footage Marketplace
is signing up exhibitors for footageMarketplace USA’14 that will be held at the Art Directors Club in New York on November 19, 2014. The event will start at 11:00 am and continue until 7:30 pm.
Using numbers from Getty Images it is interesting to look back at the RM and RF unit sales and revenue trends over the last decade. Between 2003 and 2007 when Getty was a public company they provided investors with very precise gross revenue and average price per image figures. This made it possible to make a reasonable estimate of the number of images licensed in each category.
Did you know that it is illegal to license for commercial use pictures of hundreds of the most popular, beautiful and interesting venues around the world? In many cases it is also illegal to use such...Read More
Recently, Tyler Olson discovered by searching Google that one of his images (http://netropolitanclub.com/) had been used on over 1,640 web sites. However, all these uses were not the result of multip...Read More
Dreamstime has announced the release of a new personalization feature, as well as a new social media function.Read More
I recently received a note from a frustrated Getty Images RM photographer who has been with Getty since they acquired Tony Stone Images in the 1990s, and whose images have earned millions of dollars ...Read More
Getty Images appears to be trying to drive its www.gettyimages.com customers to iStock where the customers can get images for a fraction of what they would cost on Gettyimages.com.Read More
Is Prime.500px.com a viable market for stock photographers? It advertises itself as offering “Inspirational Royalty Free Photos” and certainly there are some beautiful images in the colle...Read More
In the case of Grant Heilman Photography, Inc. vs. McGraw-Hill Companies, Inc. before Judge Michael M. Baylson in the United States District Court for the Eastern District of Pennsylvania a jury has ...Read More
Pearson’s conference call updating investment analysts on the company’s financial results for the first half of 2014, offered some interesting insights into where the education business i...Read More
BookStats has reported that the U.S. book and journal publishing industry sold 2.59 billion units and generated $27.01 billion in net revenue in 2013. The trade sector - covering general consumer fic...Read More