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Shutterstock Launches Ireland Office

By Jim Pickerell | 555 Words | Posted 6/12/2018 | Comments
Shutterstock has announced the launch of its Dublin office with the intent to initially hire 40 professionals including engineering roles, and to potentially grow the team further over the coming years. This project is supported by the Irish Government through IDA Ireland.

IBM Watson To Improve Shutterstock Search

By Jim Pickerell | 301 Words | Posted 5/18/2018 | Comments
Shutterstock is enlisting the help of IBM’s Watson AI technology to make it easier for marketers to find images, videos, and music tracks. The company announced today that its library of more than 200 million assets will become available in July through the Watson Content Hub, a cloud-based management system designed to aid in the creation of websites, apps, billboards, and more.

Shutterstock Q1 2018 Financial Results

By Jim Pickerell | 1009 Words | Posted 4/26/2018 | Comments
Shutterstock has reported Q1 2018 revenue of $153 million up $22.8 million compared to $130.2 million in Q1 2017. On a constant currency basis revenue grew about 12.8% compared to the first quarter of 2017. The revenue was also up $1.8 million from Q4 2017. Revenue per download averaged $3.40 per image, an 16.8% increase over Q1 2017.

Shutterstock Expands Leadership Team

By Jim Pickerell | 493 Words | Posted 3/13/2018 | Comments
Shutterstock, has announced the expansion of its leadership team with three hires over the last six months. David Petts as Chief Revenue Officer, Lou Weiss joins the company as Chief Marketing Officer and Lisa Nadler, who joined the company in 2017, as Chief Human Resources Officer.

Shutterstock’s Average Price Increases: What Do They Mean?

By Jim Pickerell | 946 Words | Posted 2/23/2018 | Comments
The numbers Shutterstock put out yesterday got me thinking. Is it really possible for the average price per download to steadily rise in a year when they have introduced new 10 and 50 image packs at lower costs to the customers?  Do the download figures really mean the customers are using more of every category of imagery?

Shutterstock 2017 Financial Results

By Jim Pickerell | 1072 Words | Posted 2/22/2018 | Comments
Shutterstock has reported Q4 2017 revenue of $151.8 million up $21.7 million, or 16.6% on a constant currency basis, compared to $130.2 million in Q4 2016. The revenue was also up $10.7& million from Q3 2017. Revenue per download averaged $3.33 per image, an 11% increase over Q4 2016. About 27% of revenue, or roughly $150.4 million, was paid out in royalties to contributors.

Shutterstock Invests In ZCool, Sells Webdam

By Jim Pickerell | 357 Words | Posted 2/22/2018 | Comments
Shutterstock, Inc. has announced that on January 4, 2018, the Company invested $15.0 million in convertible preferred shares issued by Zcool Network Technology Limited ("Zcoolto”). Zcool's primary business is the operation of an e-commerce platform in China whereby customers can pay to license content contributed by creative professionals. The platform has nearly six million registered users. Zcool has been the exclusive distributor of Shutterstock creative content in China since 2014.

More Than 1 Billion Images Licensed By Shutterstock

By Jim Pickerell | 298 Words | Posted 1/31/2018 | Comments
Shutterstock has announced that in its 14-year history it has licensed more than 1 billion royalty free images, videos and music tracks across all of its businesses. Currently the company has more than 170 million commercial images, 40 million editorial images and 9 million video clips in its collections.

Shutterstock Forecasts 2018 Creative Trends

By Jim Pickerell | 770 Words | Posted 1/17/2018 | Comments
Shutterstock has released its 2018 Creative Trends Report. Every year, Shutterstock customers across the world make billions of searches for images, footage, and music. Shutterstock creative teams analyze this search and download data to discover the biggest year-over-year increases and identify the trends they believe will continue to grow throughout 2018.

Can Your IP Address Affect Your Shutterstock Sales

By Jim Pickerell | 307 Words | Posted 1/17/2018 | Comments
One Shutterstock photographer who has resided in various countries at different times reports that the Shutterstock search engine seems to use the contributor’s IP address as part of the algorithm to rank images higher or lower in the search return order based on location.

Two Categories Of Image Suppliers

By Jim Pickerell | 1019 Words | Posted 1/8/2018 | Comments
Broadly, there are two different categories of photographer who produce stock images. I believe way less than 7% of Shutterstock contributors are earning enough annually to view stock photography as a career. A contributor probably needs a collection of at least 20,000 images to earn a reasonable amount of money by U.S. standards. At least 93% of Shutterstock contributors have fewer than 1,000 images in the collection and their average income is less than $200 annually. See the breakdowns.

Leading Shutterstock Contributors

By Jim Pickerell | 1244 Words | Posted 1/5/2018 | Comments
At the end of 2016 Shutterstock had 190,000 contributors. By May 2017 that number was up to 225,000 and in September when they launched Shutterstock Custom Content they said they had 250,000 contributors. Presumably the number was even higher at the end of the year.

Shutterstock Showcases Premier Editorial Content To All Customers

By Jim Pickerell | 894 Words | Posted 12/20/2017 | Comments
Last week Shutterstock notified its editorial shooters that they had begun showcasing all of their Premier Editorial content on Shutterstock.com. Previously this content has only been accessible through the Shutterstock Premier website. “The new editorial tab will include our historic Rex collection, images from strategic partners, including AP, BFA, epa, and live coverage of breaking news, entertainment and sports events,” they said. 

Shutterstock Bans Images Of Ape And Monkey “Actors”

By Jim Pickerell | 351 Words | Posted 12/18/2017 | Comments
After PETA (People For Ethical Treatment Of Animals) pointed out that monkeys and great apes suffer immensely when used for photo shoots—and that images of these animals in unnatural settings can harm conservation efforts and bolster the illegal wildlife trade—Shutterstock agreed to remove and ban all such photographs and videos of these species from its collection as well as from those of its subsidiary Bigstock.

Is Shutterstock Benefiting Editorial Photographers?

By Jim Pickerell | 720 Words | Posted 11/20/2017 | Comments
The market for editorial stock photos is quite different from the commercial market. Shutterstock may be having a difficult time adapting. In January 2015 Shutterstock purchased Rex Features for $33 million. At the time it was believed that Rex’s gross 2014 revenue was about $7 million.

Storyblocks Will Generate $30 Million In 2017

By Jim Pickerell | 860 Words | Posted 10/12/2017 | Comments
Storyblocks, formerly Videoblocks will generate about $30 million from licensing stock imagery in 2017. Currently, they have a little over 200,000 subscription customers who pay $149 a year for unlimited access to about 115,000 video clips. They also offer about 200,000 photos, 200,000 vectors and other illustrations and 100,000 pieces of music for a separate subscription price.

How Subscriptions Royalties Are Calculated

By Jim Pickerell | 666 Words | Posted 9/13/2017 | Comments
Some photographers are confused about how payments for subscription usage work. I received the following question recently: If say a customer pays $100 per month for the right to download 100 images, but only actually uses 20 images from the library during the month is the photographer royalty share based on 1/100th of what the library received, or does he get 1/20th of what the library received? The first works particularly well for Picture Libraries as they receive income for less work.

Keywording: New Shutterstock Resource

By Jim Pickerell | 789 Words | Posted 9/1/2017 | Comments
Shutterstock has produced a new resource called The Shot List that may be helpful to anyone trying to keyword images. It includes some very broad general guidelines on the kind of imagery customers are looking for when searching for: Landmarks, People, Interiors and Religion and Holidays.

Shutterstock Downgraded By Jefferies

By Jim Pickerell | 375 Words | Posted 8/31/2017 | Comments
The investment banking firm Jefferies has downgraded Shutterstock shares from Hold to Underperform with a price target of $30.00. Shutterstock stock price closed today at $33.69 down 20% from $42.14 a month ago. The stock is down 52% from the high of $65.16 that it hit in September 2016.

Shutterstock Finds Way To Better Protect Its Watermarks

By Jim Pickerell | 275 Words | Posted 8/30/2017 | Comments
A couple weeks ago we reported that Google researchers had found a way to remove the watermarks used by most stock photographer and stock photography sites. To protect their watermarks Shutterstock engineers have designed a “watermark randomizer” that adds subtle inconsistencies to its marks, ensuring each one is a little different and making them difficult for Google to remove.

Where Are Shutterstocks Most Productive Contributors Located?

By Jim Pickerell | 733 Words | Posted 5/24/2017 | Comments
Shutterstock, Inc. has released its 2017 Contributor Earnings report, which features it’s milestone of having paid out over $500 million in the 13 years since 2004 to the Company's global community of over 225,000 photographers, illustrators, digital artists, and videographers.

Shutterstock Q1 2017 Financial Results

By Jim Pickerell | 1235 Words | Posted 5/3/2017 | Comments
Shutterstock has reported Q1 2017 revenue of $130.2 million. This revenue was up 12% from Q1 2016, but exactly the same as revenue in Q4 2016. Revenue per download increased 7% from $2.77 in Q1 2016 to about $2.96. Revenue per download in Q4 2016 was $3.02. At the end of the quarter there were 132 million images in the collection and 6.9 million video clips. This was up from 116.2 million images at the end of 2016.

Is There A Better Subscription Strategy?

By Jim Pickerell | 946 Words | Posted 4/19/2017 | Comments
Getty Images has been focusing on growing its subscription business. The theory is that subscriptions will make customers more dependent on the company for their future needs.  Currently, subscriptions represent 37% to 38% of Getty’s Creative Revenue and about 50% of Editorial Revenue.

Shutterstock Signs Exclusive Deal With World Surf League

By Jim Pickerell | 273 Words | Posted 3/16/2017 | Comments
Shutterstock, Inc. has announced that it has signed an exclusive global distribution deal with World Surf League (WSL) to market and license imagery from WSL’s Championship Tour and Big Wave Tour Events. The deal also includes WSL’s extensive archive, showcasing thousands of pivotal moments from competitive surfing history.

Stock Photo Production: Eastern Europe, Asia Dominate

By Jim Pickerell | 1030 Words | Posted 3/13/2017 | Comments
Thanks to information supplied by microstock.top concerning Shutterstock contributors and information from Nationmaster.com regarding the average 2014 monthly salary from 162 countries, it is possible to get a better understanding of why more than 60% of the images in the Shutterstock collection are provided by Eastern European and Asian creators.