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More Than 1 Billion Images Licensed By Shutterstock

By Jim Pickerell | 298 Words | Posted 1/31/2018 | Comments
Shutterstock has announced that in its 14-year history it has licensed more than 1 billion royalty free images, videos and music tracks across all of its businesses. Currently the company has more than 170 million commercial images, 40 million editorial images and 9 million video clips in its collections.

Shutterstock Forecasts 2018 Creative Trends

By Jim Pickerell | 770 Words | Posted 1/17/2018 | Comments
Shutterstock has released its 2018 Creative Trends Report. Every year, Shutterstock customers across the world make billions of searches for images, footage, and music. Shutterstock creative teams analyze this search and download data to discover the biggest year-over-year increases and identify the trends they believe will continue to grow throughout 2018.

Can Your IP Address Affect Your Shutterstock Sales

By Jim Pickerell | 307 Words | Posted 1/17/2018 | Comments
One Shutterstock photographer who has resided in various countries at different times reports that the Shutterstock search engine seems to use the contributor’s IP address as part of the algorithm to rank images higher or lower in the search return order based on location.

Two Categories Of Image Suppliers

By Jim Pickerell | 1019 Words | Posted 1/8/2018 | Comments
Broadly, there are two different categories of photographer who produce stock images. I believe way less than 7% of Shutterstock contributors are earning enough annually to view stock photography as a career. A contributor probably needs a collection of at least 20,000 images to earn a reasonable amount of money by U.S. standards. At least 93% of Shutterstock contributors have fewer than 1,000 images in the collection and their average income is less than $200 annually. See the breakdowns.

Leading Shutterstock Contributors

By Jim Pickerell | 1244 Words | Posted 1/5/2018 | Comments
At the end of 2016 Shutterstock had 190,000 contributors. By May 2017 that number was up to 225,000 and in September when they launched Shutterstock Custom Content they said they had 250,000 contributors. Presumably the number was even higher at the end of the year.

Shutterstock Showcases Premier Editorial Content To All Customers

By Jim Pickerell | 894 Words | Posted 12/20/2017 | Comments
Last week Shutterstock notified its editorial shooters that they had begun showcasing all of their Premier Editorial content on Shutterstock.com. Previously this content has only been accessible through the Shutterstock Premier website. “The new editorial tab will include our historic Rex collection, images from strategic partners, including AP, BFA, epa, and live coverage of breaking news, entertainment and sports events,” they said. 

Shutterstock Bans Images Of Ape And Monkey “Actors”

By Jim Pickerell | 351 Words | Posted 12/18/2017 | Comments
After PETA (People For Ethical Treatment Of Animals) pointed out that monkeys and great apes suffer immensely when used for photo shoots—and that images of these animals in unnatural settings can harm conservation efforts and bolster the illegal wildlife trade—Shutterstock agreed to remove and ban all such photographs and videos of these species from its collection as well as from those of its subsidiary Bigstock.

Is Shutterstock Benefiting Editorial Photographers?

By Jim Pickerell | 720 Words | Posted 11/20/2017 | Comments
The market for editorial stock photos is quite different from the commercial market. Shutterstock may be having a difficult time adapting. In January 2015 Shutterstock purchased Rex Features for $33 million. At the time it was believed that Rex’s gross 2014 revenue was about $7 million.

Storyblocks Will Generate $30 Million In 2017

By Jim Pickerell | 860 Words | Posted 10/12/2017 | Comments
Storyblocks, formerly Videoblocks will generate about $30 million from licensing stock imagery in 2017. Currently, they have a little over 200,000 subscription customers who pay $149 a year for unlimited access to about 115,000 video clips. They also offer about 200,000 photos, 200,000 vectors and other illustrations and 100,000 pieces of music for a separate subscription price.

How Subscriptions Royalties Are Calculated

By Jim Pickerell | 666 Words | Posted 9/13/2017 | Comments
Some photographers are confused about how payments for subscription usage work. I received the following question recently: If say a customer pays $100 per month for the right to download 100 images, but only actually uses 20 images from the library during the month is the photographer royalty share based on 1/100th of what the library received, or does he get 1/20th of what the library received? The first works particularly well for Picture Libraries as they receive income for less work.

Keywording: New Shutterstock Resource

By Jim Pickerell | 789 Words | Posted 9/1/2017 | Comments
Shutterstock has produced a new resource called The Shot List that may be helpful to anyone trying to keyword images. It includes some very broad general guidelines on the kind of imagery customers are looking for when searching for: Landmarks, People, Interiors and Religion and Holidays.

Shutterstock Downgraded By Jefferies

By Jim Pickerell | 375 Words | Posted 8/31/2017 | Comments
The investment banking firm Jefferies has downgraded Shutterstock shares from Hold to Underperform with a price target of $30.00. Shutterstock stock price closed today at $33.69 down 20% from $42.14 a month ago. The stock is down 52% from the high of $65.16 that it hit in September 2016.

Shutterstock Finds Way To Better Protect Its Watermarks

By Jim Pickerell | 275 Words | Posted 8/30/2017 | Comments
A couple weeks ago we reported that Google researchers had found a way to remove the watermarks used by most stock photographer and stock photography sites. To protect their watermarks Shutterstock engineers have designed a “watermark randomizer” that adds subtle inconsistencies to its marks, ensuring each one is a little different and making them difficult for Google to remove.

Where Are Shutterstocks Most Productive Contributors Located?

By Jim Pickerell | 733 Words | Posted 5/24/2017 | Comments
Shutterstock, Inc. has released its 2017 Contributor Earnings report, which features it’s milestone of having paid out over $500 million in the 13 years since 2004 to the Company's global community of over 225,000 photographers, illustrators, digital artists, and videographers.

Shutterstock Q1 2017 Financial Results

By Jim Pickerell | 1235 Words | Posted 5/3/2017 | Comments
Shutterstock has reported Q1 2017 revenue of $130.2 million. This revenue was up 12% from Q1 2016, but exactly the same as revenue in Q4 2016. Revenue per download increased 7% from $2.77 in Q1 2016 to about $2.96. Revenue per download in Q4 2016 was $3.02. At the end of the quarter there were 132 million images in the collection and 6.9 million video clips. This was up from 116.2 million images at the end of 2016.

Is There A Better Subscription Strategy?

By Jim Pickerell | 946 Words | Posted 4/19/2017 | Comments
Getty Images has been focusing on growing its subscription business. The theory is that subscriptions will make customers more dependent on the company for their future needs.  Currently, subscriptions represent 37% to 38% of Getty’s Creative Revenue and about 50% of Editorial Revenue.

Shutterstock Signs Exclusive Deal With World Surf League

By Jim Pickerell | 273 Words | Posted 3/16/2017 | Comments
Shutterstock, Inc. has announced that it has signed an exclusive global distribution deal with World Surf League (WSL) to market and license imagery from WSL’s Championship Tour and Big Wave Tour Events. The deal also includes WSL’s extensive archive, showcasing thousands of pivotal moments from competitive surfing history.

Stock Photo Production: Eastern Europe, Asia Dominate

By Jim Pickerell | 1030 Words | Posted 3/13/2017 | Comments
Thanks to information supplied by microstock.top concerning Shutterstock contributors and information from Nationmaster.com regarding the average 2014 monthly salary from 162 countries, it is possible to get a better understanding of why more than 60% of the images in the Shutterstock collection are provided by Eastern European and Asian creators.

Shutterstock Royalty Rates: Is There A Disconnect?

By Jim Pickerell | 484 Words | Posted 2/28/2017 | Comments
It is worth looking at recent Shutterstock statistics. In the conference call yesterday Shutterstock said they had over 190,000 contributors at the end of 2016. In 2016 Shutterstock paid out about $138.400,000 to contributors. If we divide the total number of images in the collection (116,200,000) into contributor royalties on average contributors received $1.19 per-image in the collection for the full year.

Shutterstock 2016 Financial Results

By Jim Pickerell | 1556 Words | Posted 2/27/2017 | Comments
Shutterstock has reported Q4 2016 revenue of $130.2 million and a total of $494.3 million in revenue for all of 2016. The full year revenue was up about 16% from $425.1 million in 2015. There were a total of 167.9 million downloads for the year up from 147.2 million in 2015. While revenue grew 16% the collection size grew 63% to 116.2 million up from 71.4 million at the end of 2015.

Can Prices Be Increased?

By Jim Pickerell | 1178 Words | Posted 2/21/2017 | Comments
A top 2017 priority for the major image distributors should be to reverse existing pricing trends and find a way to begin to increase usage fees to some extent. Usage fees have been steadily declining for a number of years. The industry must find a way to turn the corner.

Shutterstock: Running The Numbers

By Jim Pickerell | 1091 Words | Posted 2/7/2017 | Comments
Based on the number of downloads Shutterstock had in the first three quarters it looks like they will report about 167,000,000 total downloads for 2016 when they report their full year numbers on February 27, 2017. Last year they reported 147,200,000 downloads for 2015.

Supply And Demand

By Jim Pickerell | 1178 Words | Posted 2/2/2017 | Comments
Twenty-five to 30 years ago there was a large demand for stock images relative to supply. Prices to use a stock image -- while reasonable when compared to what it cost to hire a photographer for an assignment -- were much higher than they are today. It was possible for a professional photographer to produce a lot of images that no one wanted to buy, and still earn a decent living from the few that did sell.

How Can Shutterstock Grow Revenue?

By Jim Pickerell | 1096 Words | Posted 1/27/2017 | Comments
Recently, I was asked my opinion of what Shutterstock could do to grow revenue? The questioner had come to the conclusion that there will be very little growth in coming years in the number of stock photo customer or the quantity of still images or illustration that each will use. He also feels that iStock, AdobeStock and even Getty Images have priced their products very competitively with Shutterstock making it difficult for Shutterstock to simply raise prices.

Shutterstock Announces UK Distribution Deal With AP

By Jim Pickerell | 259 Words | Posted 1/10/2017 | Comments
Shutterstock, Inc. has announced that it has expanded its milestone multi-year deal with The Associated Press (AP). Beginning this week, Shutterstock will distribute AP’s daily global photo output for license to customers based in the United Kingdom. Shutterstock’s enterprise customers in the United Kingdom will have access to over 30 million photos from AP Images.