Microstock

What Is Canva?

By Jim Pickerell | 872 Words | Posted 3/26/2020 | Comments
When the question of market leaders in the stock photo industry comes up the names photographers usually think about are Getty Images, Shutterstock, AdobeStock, iStock and Alamy. Maybe they should be thinking about the Australian company Canva. The users and buyers of photographs are people who design products that needs visuals. Canva has been built to provide a host of services designers need to do their jobs.

Will EyeEm Be The Main Future Supplier Of Stock Images?

By Jim Pickerell | 684 Words | Posted 3/20/2020 | Comments
As I pointed out in yesterday’s story EyeEm is the single largest supplier of stock images to Getty’s Creative Collection. Currently 8,005,719 of the 30,472,764 images in Getty’s Creative Collection have been supplied by EyeEm. That’s 26% of the total collection making EyeEm by far the largest contributor to Getty Creative.

Getty Creative Collection Transformation

By Jim Pickerell | 2640 Words | Posted 3/18/2020 | Comments
In the last four years there has been dramatic shifts within the Getty Images Creative Collection. It is unclear how this has affected gross revenue generated as Getty has stopped providing a public breakdown of the revenue segments of its business. Nevertheless, it is believed that since 2016 annual gross Creative revenue has consistently generated about $280 million of the company's roughly $850 million in gross revenue.

Shutterstock Full Year 2019 Financial Results

By Jim Pickerell | 1392 Words | Posted 2/13/2020 | Comments
Shutterstock has reported Q4 2019 revenue of $166.4 million up 3% compared to Q4 2018 and up from $157.42 million the previous quarter. Revenue per download averaged $3.44 per image, up from $3.40 in Q4 2018. Total image and video downloads for Q4 were up to 47.7 million compared to 46.8 million a year earlier. At the end of the year Shutterstock had over 314 million images and 17 million video clips, for a total of 331 million pieces of content in its collection.

Future Demand For Photography

By Jim Pickerell | 378 Words | Posted 2/4/2020 | Comments
A reader asked recently, “Is it true that Unsplash is now getting more downloads than Getty, Shutterstock and Alamy combined?” According to Unsplash’s statistics page they currently have 70,263,886 downloads per month. Based on Shutterstock’s last quarterly report they have about 15,433,333 downloads monthly. Their downloads per quarter haven’t changed much quarter-to-quarter over the last two years so I think this number is a pretty good average and not really growing.

Freepik Company Appoints Oliveira CMO

By Jim Pickerell | 292 Words | Posted 1/31/2020 | Comments
Freepik Company, a platform of free and exclusive graphic content, has signed Rod Oliveira to a newly created position of Chief Marketing Officer in a move to strengthen an area of great strategic relevance for the brand.

Shutterstock 2020 Creative Trends Report

By Jim Pickerell | 495 Words | Posted 1/14/2020 | Comments
Shutterstock has launched its ninth annual Creative Trends Report, identifying global and local trends that will influence design aesthetics and visual culture in 2020.

Shutterstock Custom Assignments

By Jim Pickerell | 1548 Words | Posted 12/17/2019 | Comments
Shutterstock Custom assignments seem to be working well for some contributors. Below you will answers to my questions from two of of the more successful Custom Assignment contributors, Adrianne Haskins and Jeremy Pawlowski. Haskins is based in Tenessee and Pawlowski in Portland Oregon.  To see Pawlowski’s work check out this link and for Haskins work go to this site.

Will Getty Eliminate iStock Exclusive Deals?

By Jim Pickerell | 832 Words | Posted 12/10/2019 | Comments
An iStock Exclusive photographer asked, “Given that Getty is ‘racing to the bottom’ and is about to eliminate Rights Managed from its collection, do you think our Exclusive contracts will be next?" I don’t think so. It seems to me that it will still be to Getty’s advantage to keep the Exclusive segment of iStock.

Russia Blocks Shutterstock Over 'Objectionable' Content

By Jim Pickerell | 193 Words | Posted 12/3/2019 | Comments
According to Reuters, the website of communications watchdog Roskomnadzor has said that one of Shutterstock’s domains was blocked in Russia on November 13th by the country's Attorney General because the site contained "insulting state symbols."

Premium Access At Getty

By Jim Pickerell | 1351 Words | Posted 11/20/2019 | Comments
For over a decade image creators have been discouraged by Premium Access pricing. I believe PA was first instituted around  2006 as a way for Getty to get a guaranteed monthly payment from some of its largest Enterprise clients rather than the company be being subject to the erratic monthly image needs of some of these customers where they might purchase a huge number of images one month and little or nothing the next.

Which Countries Produce The Most Stock Images?

By Jim Pickerell | 955 Words | Posted 11/16/2019 | Comments
A lot of the images being uploaded to major websites these days have little relevance to what the market needs. I decided to do searches on Shutterstock for country names to try to get some idea of the number of images from each location relative to what the likely demand is for such images.

Growing Revenue At Shutterstock?

By Jim Pickerell | 1184 Words | Posted 11/15/2019 | Comments
I was asked recently what I thought Shutterstock could do to grow revenue. My answer was not much. I don’t think it will be possible to grow the downloads very much. Shutterstock has focused for several years on growing the number of Enterprise customers. But, I don't think that is likely to work either. The one thing they could do is raise prices on at least some of the images they license. See my thoughts on why this is a good idea that they are not likely to adopt.

Death Of Rights Managed Licensing

By Jim Pickerell | 1700 Words | Posted 11/6/2019 | Comments
Getty is shutting down all Rights Managed licensing on www.gettyimages.com. This may effectively be an end to the entire marketing strategy of pricing stock images based on how they are used. While there are still a number of small and mid-sized agencies that continue to price images based on usage, it seems highly unlikely that they will be able to continue to build their image collections or attract many customers in the future. Every stock photographer and stock agent should read this explanation of Getty’s plans for “phased retirement of rights-managed creative images.”

Shutterstock Q3 2019 Financial Results

By Jim Pickerell | 1921 Words | Posted 11/5/2019 | Comments
Shutterstock has reported Q3 2019 revenue of $159.1 million up 5% compared to Q3 2018 and down slightly from $161.7 million the previous quarter. Revenue per download averaged $3.40 per image, which was the same in Q3 2018. Total image and video downloads for Q3 were 46.3 million, up from 43.9 million a year earlier, and down from 46.6 million in Q2 2019. At the end of the quarter Shutterstock had over 297 million images and 16 million video clips, or 313 million pieces of content in its collection.

Not Your Typical Stock From Depositphotos

By Jim Pickerell | 312 Words | Posted 11/1/2019 | Comments
Depositphotos has launched a new series of photo collections to battle stock photo cliches. The company’s content curators repurpose stock photos and compile collections on a weekly basis to highlight photos that are not typical stock photography.

Shutterstock Releases Background Removal Tool

By Jim Pickerell | 232 Words | Posted 10/9/2019 | Comments
Shutterstock has released a background removal tool as part Shutterstock Editor users can now easily remove the background from any image in the Shutterstock collection or their own images. (Shutterstock images must be purchased before they can be modified.)

Shutterstock Launches Reverse Image Search For Video

By Jim Pickerell | 361 Words | Posted 10/3/2019 | Comments
Shutterstock’s ongoing efforts to make the creative life of its customers easier continues with the launch of reverse image search for video. This new feature makes it faster than ever to find exactly the right video clip in Shutterstock’s footage library.

Making Money With RF

By Jim Pickerell | 333 Words | Posted 9/4/2019 | Comments
In response to my story RM Licensing No Longer Makes Sense Peter George Unger commented, “I have 9,200 images with Getty and every single one is RM. I am making on average $15,000 per year from them. Can you honestly tell me I can make more money than that on pathetic RF prices? for which they pay $0.25 cents per download. Which library would pay more then 15K on RF prices?

Storyblocks To Close Marketplace

By Jim Pickerell | 198 Words | Posted 8/13/2019 | Comments
Storyblocks will be closing the Marketplace segment of its business on September 10th and moving back to a subscription only offering. Contributors who have outstanding payouts will receive those payments sometime after September 10th even if the amount owed has not met the minimum payout requirement.

Shutterstock Q2 2019 Financial Results

By Jim Pickerell | 1346 Words | Posted 8/6/2019 | Comments
Shutterstock has reported Q2 2019 revenue of $161.7 million up 3% compared to Q2 2018 and down from $163.3 million the previous quarter. Revenue per download averaged $3.44 per image, compared to $3.41 in Q2 2018.?? Total image and video downloads for Q2 were 46.6 million, up from 45.2 million a year earlier, and down from 47.2 million in Q1 2019.

User Generated Content

By Jim Pickerell | 638 Words | Posted 7/31/2019 | Comments
Forbes Magazine has a story entitled “Move Over Stock Photos, It’s Time For User Generated Content.” There certainly is an increasing demand for User Generated Content (UGC) and the market is being flooded with it, but there are a lot of unanswered questions regarding how much it is likely to take over the stock photo market.

Risks Of Using Free Images

By Jim Pickerell | 552 Words | Posted 7/26/2019 | Comments
Free Images may not always be FREE. There are not only big legal risks for the users, but also potential time demands on users, creators and lawyers. Most users of Free images don’t recognize the risks they may be taking. One of the big questions for professional photographers is how to help those looking for free images to understand these risks.

Freepik Microstock Offering

By Jim Pickerell | 554 Words | Posted 7/26/2019 | Comments
Recently, I received a press release from Freepik.com. The name is a misnomer because not all the pictures on the site are free. They do have about 1,750,000 free vectors, icons and photos, all created or wholly owned by Freepik. In addition, they have over 4,185,000 Premium photos and illustrations supplied by about 8,000 individual creators and distributors of microstock. A little under half of the pieces of content are photos. The rest are illustrations, vectors and icons.

Should Stock Photographers Shoot Verticals?

By Jim Pickerell | 877 Words | Posted 7/15/2019 | Comments
In olden days when stock photographers were trying to produce images that might be used as covers or full page inside magazines it was advised that they turn the camera on its side and shoot verticals of as many situations as possible. But times have changed. Are verticals really selling today? Recently Robert Kneschke reported on his web site that he had reviewed 100 of his best selling images and not a single vertical was among the group.