User Generated Content
It is that time of year when students are getting ready to head off to college. Most will go there because it sounds like more fun than going out and getting a job and because they have been told that a “higher education” will give them a better chance at future career advancement and eventually earning more money.
Photographers who saw ImageBrief’s a recent blog post
about Pamela Olivera’s shot that was used worldwide in a Delta Airlines campaign have been asking why Delta would take such a risk on an unreleased picture. Other ImageBrief photographers have commented lately that ImageBrief does not determined whether or not they have releases on at least some of their accepted pictures. They seem to simply accept that every image submitted has all necessary releases.
I was recently asked for my views on where the stock photo industry is headed over the next few years, the value of the industry at present, and how I think the major players will adapt to the growing availability of user-generated content. Here’s my answer.
The annual CEPIC Congress
, the world’s largest event where licensors of still still and footage get to together to discuss issues facing their industry, will be held from 25 to 27 May 2016 in Zagreb, Croatia at the Sheraton Zagreb Hotel.
has announced that industry veteran Kelly Thompson has joined 500px as Head of Marketplace. Thompson will oversee the development of new products to service the company’s growing number of advertising agency and large brand enterprise accounts, as well as the servicing of the company’s base of self-service marketplace customers.
Scoopshot’s new focus
on providing image buyers with professionally produced on-demand photography, produced to precise specifications, is a dramatic reversal from the company’s existing strategy of supplying User Generated Content (UGC).
has launched a new initiative that every professional photographer interested in working on assignment ought to consider. Their “Everyone’s Private Photographer
” initiative makes it easy for customers to input a location, anywhere in the world, where they need a photographer and immediately see a 9-image portfolio of each photographer operating in that area who might be able to perform a photo assignment.
What’s the difference between User Generated Content (UGC) and stock photography?
When people talk about UGC they are usually referring to pictures that can be found on the web (mostly on social media sites) that “someone else” may want to use. If that someone else wants to use the image (and doesn’t want to steal it) then technically it becomes a stock photograph.
(ASX: NWZ) is pleased to announce that it has entered a strategic partnership and content syndication agreement (Agreement) with Alamy
. Newzulu’s crowd-sourced news archive will be featured among Alamy’s collection of over 50 million images from which the platform has generated over US$154 million for its contributors in the last 15 years. Newzulu and Alamy will work together to generate revenue through the sale and licensing of Newzulu’s crowd-sourced content to Alamy’s editorial, creative and commercial clients worldwide.
Matt Munson, CEO of Twenty20, recently made the case for why User Generated Content (UGC) will be The Death Of Stock Photos
. He argued that “stock photos do not depict reality” and that “brands that use them risk coming off as generic and out-of-touch” with consumers.
is a relatively new social media site (launched in September 2013) that is designed to encourage photographers to shoot more pictures, work on assignments, participate in contests, build cool portfolios and socialize with each other.
Should traditional agencies be making more of an effort to source images from cell phone users? Sixteen months ago Alamy
introduced its Stockimo app
and started accepting images into its collection that are taken with cell phones. To date about 350,000 images have been submitted and about 170,000 accepted.
Many traditional suppliers of stock image (those that have been in business 15, 20 years or more) need to give some thought to what the image producing crowd wants. They need to consider possible ways of adjusting their business model in order to meet some of the needs of these part-time image creators. And they need to recognize how these photographers may change the entire stock photography licensing business.
Microsoft say that worldwide there are about 400 new powerpoint presentations being prepared each second. That works out to about 12.6 billion presentations a year. A significant percentage of them use multiple images. Some are the creator’s personal images. But the vast majority are grabbed from the Internet via Google, Bing, Flickr or somewhere else. If users paid even $1.00 for each image used in such presentations the annual gross revenue might be more than 5 times the revenue generated worldwide by the stock photo industry.
As the stock photo industry has changed and revenue for many stock images providers has declined many traditional providers have been forced to cut back on staff, and in particular editors. This is also true of many photo users who previously had time to review portfolios, encourage new talent and support new photographers as they improved their skills. Now, most of the editors and picture buyers that are left have trouble keeping up with the images that fly across their desks, let alone find time to seek out the best images and encourage new talent. So who does the editing?
, Microsoft and Shutterstock
have teamed up to offer over $10,000 worth of prizes and Microsoft hardware to photographers who participate in the My World contest. Any photographer, amateur or professional, can enter and may interpret the theme of the competition any way they like. As a result PicHit will undoubtedly get images on every conceivable subject
Are we about to experience another major shift in the photography market similar to the shift from RM to RF and the dramatic changes brought about by Microstock? At the CEPIC Congress
in Warsaw on Friday June 5th at 10:00am I will be moderating a panel discussion on Crowdsourcing
and how it is likely to impact the stock photography business in the near future.
has raised $18 million in new venture capital and currently has a community of 13 million photographers across 150 countries.
, is hosting a NYC photo contest that awards $200 each for the best New York City photos in four different categories. The contest is in partnership with Mastercard
In August 2014 EyeEm
announced that it would be introducing a “Market” aspect to its social media site. Market has finally been launched. EyeEm was established in 2011 and currently has over 13 million users who post photos taken with their cell phones and comment on each other’s work. It is unclear how many images are on the site.
Global crowd-sourced media platform and live-streaming company, Newzulu
, and mobile photo and video crowdsourcing service Scoopshot
, have partnered to collect and market citizen generated content and offer untapped revenue opportunities to brands and publishers around the world.
, the leading mobile platform for photo and video crowdsourcing, has partnered with Pearson. In an effort to reach out and engage millennials, Pearson is using Scoopshot to crowdsource photos from around the world to illustrate its publications.
A new mobile-oriented, crowdsourced photography service called Twenty20
was launched recently. They claim to have the world’s largest crowdsourced commercial image catalog with 45 million imagers from 250,000 photographers based in 154 countries.
Before reading this colloquy between Paul Melcher and myself the reader should review my story on “Authentic And Real Images
” and all the comments that started our whole conversation. Paul makes some excellent points. To a large extent I agree with his entire analysis. There is about to be some dramatic shifts in the way advertising is delivered. These stories look at some of the implications for photographers.
has added new features to its successful mobile app Stockimo that was launched last February
. To date more than 180,000 images have been submitted through the app and 99,000 have been accepted for marketing. These images can be found among the almost 53 million images on Alamy.com using the keyword “Stockimo.”