Finding The Right Image

Posted on 4/7/2016 by Jim Pickerell | Printable Version | Comments (0)

Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content.

Have you ever done a Goggle search for anything – pictures or text – and not found useful information, even though you know that useful information probably exists. If you haven’t experienced this problem, then you haven’t done many Google searches.

Any set of search terms, no matter specific one tries to be, delivers too many search results. The results tend to vary widely in their usefulness to any specific individual. In some cases, the newest information is best. Others fine the most frequently downloaded information most useful. But, many searchers are looking for something that has been analyzed and qualified by an acknowledged or trusted expert on the particular subject.

In the last few months I’ve written a number of stories that deal with various aspects of the curation issue. Links to these stories are listed below. To grow the stock photo industry we must find a better way to help customers find the images they need.

Improving Search For Buyers   3/30/16

Visual Search: Will It Solve The Problems Photo Customers Face?   3/22/16

Shutterstock Reverse Image Search      3/18/16

Why Is Curation So Necessary?    3/11/16

How Search Return Can Kill Sales  3/7/16

Is Growing Collections A Good Thing?   2/22/16

Curated Collections: The Future    2/12/16

Search Innovations Needed    1/21/16

Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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