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The stock photography business has changed dramatically from what it was five or ten years ago and the future does and the future does not look promising. In this article we’ve provided links to a number of previously published articles that provide a good overview of the industry and where we believe it is headed. If the reader wants to get a basic grounding in what stock photography is all about this is the place to start.
Corbis® Images has launched
Corbis CRAVE, a premium image discovery experience developed exclusively for iPad® and as an accompanying web experience. CRAVE features expertly curated imagery from industry-leading commercial and editorial photographers. At launch there are 47 portfolios from featured photographers.
In an effort to help its photographers shoot the imagery demanded by image buyers Image Source’s trend monitoring team, ISM, have published a report on its
photographer resource blog IMSO, that examines the concepts portrayed in recent family imagery. In the process of preparing this report Image Source analyzed changes in the buying patterns or its customers, and researched a wide range of media and customer needs.
Shutterstock has announced plans to launch
Offset, a new RF offering of premium, high-end stock photos and illustrations. Currently the curated collection is in private beta. A public launch will follow later this year.
Getty Images makes it hard for some customers to purchase RM images. See what I learned when I tried to license usage of 4 images from Getty. We complain about the unauthorized use of images online and then we make it almost impossible for many potential image users to find out how to license images legitimately.
The CEPIC Congress in Barcelona June 10 – 14, 2013 attracts stock agents from around the world. Pricing will be one of the key issues discussed – specifically falling prices and the impact they are having on stock agencies and professional photographers. I posed a series of questions to a few industry leaders. This story is a response from Alfonso Gutierrez, CEO of
age fotostock.
Last summer Getty Images launched an API initiative called Connect by Getty Images that made it possible for then to collect a share of the advertising revenue when an ad appears on a page where a Getty Image is shown. One of the first companies to use the API was Yahoo. In the February statements Getty is reporting royalties from some of the early pay-per-view deals. The numbers being reported have alarmed a number of Getty’s contributors.
ImageBrief has raised a $700,000 round of financing from Square Peg’s Paul Bassat and Justin Liberman as well as other Australian investors. Originally based in Australia, the company has raised $2.2 million thus far.
Stock agency bankruptcies are becoming more frequent. In some cases
photographers receive notices from a bankruptcy administrator saying
that they are owed a certain amount of money. The administrator asks
them to confirm, or prove, that is what they are owed.
Image Source has announced the dates and locations of its latest series of
photographer workshops, starting in London on March 12, 2013 and ending in Los Angeles on March 21st with additional workshops in Copenhagen, Milan, Munich and New York.
Most photographers are focused on how much they can charge for their images. The higher the price the happier they are. This is true, not just of RM photographers who want to retain the ability to negotiate on every sale depending on the importance and significance of the usage. It is also true of Microstock photographers as their distributors continue to push up prices. (Check out
this story.)
Many photographers that license their images at RM and traditional RF prices still believe microstock images are being licensed for $1.00. For the most part nothing could be further from the truth. Consider these price comparisons for images on 7 different microstock sites with the average price for an RM or RF sale on Getty Images. You'll be surprised!
The Global Stock Image Market Research Group (GSIMRG) in Heidelberg, Germany has just released a
report on the extensive study of the stock photo industry that it conducted in 2012. They concluded that the stock photo industry generated $2.88 billion in revenue in 2012. Based on their figures I think image licensing is much less. Their report, and my commentary in this article, is a must read for anyone engaged in the stock photo business.
Image Source has re-launched its photographer resource blog, IMSO (
http://www.imagesource.com/blog/), as part of its continued commitment to support photographers. Since early 2011 IMSO has provided industry trending information for photographers and image buyers. Following increasing popularity and success, Image Source took the decision to re-launch IMSO as a dedicated professional photographer resource featuring photography trends, tips, reviews and interviews with leading industry figures.
Many who license their images at Rights Managed or traditional Royalty Free prices believe it is impossible to earn significant revenue licensing images at microstock prices. This article offers some comparative analysis.
In the growing clamor and uproar about the free images available through Google Drive Rick Becker-Leckrone, CEO of Blend Images, made some points on the
Stockphoto blog that are worth examining. See the
previous article for more background.
This is the third in a series of articles on the image collection that is available to Google Drive users. (It looks like there may be many more articles as more details unfold.) To see the first two articles go
here and
here. This is not just a microstock issue. Hundreds of traditionally priced RF images are involved.
iStock has provided an explanation on Google Drive issues described in my
previous post. The following was posted on the iStock forum late yesterday.
Recently several subscribers have asked questions, the answers to which might be of interest to all subscribers. So I’ve decided to share the questions and my answers here.
Getty photographer are complaining that their images aren’t being seen because over 365,360 iStock Exclusive+ images have been placed on the Getty site and are being given search return order preference. iStock photographers are complaining because images from various Getty brands are being pushed into The Agency Collection on iStock. TAC now contains at least 58,546 images.
There is a continual drive in the stock photography world to produce more images. But more images don’t necessarily result in more revenue – particularly if prices are continually lowered in an effort to try to license those images.
At the PACA International Conference in October, Christie Silver of McGraw Hill School Education Group provided details on where her team found images for a major reading program they have been working on this year. She also provided insights as to how educational publishers will be sourcing images in the future and pointed out that the main focus of all educational efforts these days is digital.
As we near the end of 2012, I’ve just received a copy of Alamy’s financial statement for 2011 that was filed with
Companies House in the UK in August of this year. In 2011 Alamy’s gross turnover was £14,853,670 (about $22,913,400). This was up $1,042,600 (about 4.8%) from $21,870,800 in 2010. However,
2009 revenue was $22,864,000 so in 2011 they were barely able to climb back from 2010's lost sales.
Due to an urgent need for North American imagery produced with a fresh approach
Image Source has announced that they will be offering a royalty rate of 60% for all imagery produced in North America and accepted between Dec 1st 2012 and through to Dec 31st 2013. The bonus royalty rate will apply for the lifetime of those images”, added Anthony Harris, the Group’s Chief Operating Officer.
If you think there is still a decent market for textbook usage of stock photos – think again. The following is a summary of a conversation yesterday between a picture researcher for a major U.S. textbook company and renown travel photographer
Wolfgang Kaehler.