Macrostock

Copytrack To Launch Global Copyright Register

By Jim Pickerell | 904 Words | Posted 2/20/2018 | Comments
Copytrack has completed its Initial Coin Offering (ICO) and will be launching a Global Copyright Register (GCR) this summer that will work in conjunction with their Global Copyright Enfocement services (copytrack.com). With their Presale and ICO they have a total of 8,600 investors who have purchased around 16 million tokens. The purchase of images found on the GCR will be tracked in a Blockchain and paid for using cryptocurrency tokens.

Getty Stops Keywording Images For Photographers

By Jim Pickerell | 369 Words | Posted 2/15/2018 | Comments
Getting images into the Getty Images collection so potential customers might see them has just become more time consuming for image creators. As of February 9th, 2018 Getty has ended its practice of adding custom keywords to the basic list of words photographers submit.

Why Creators Are Dissatisfied With Getty

By Jim Pickerell | 750 Words | Posted 12/13/2017 | Comments
Recently, a Microstockgroup post by Hochmann asked, “Why all the hate towards Getty Images?” He went on to say, “Yes, I know that they give 20% as a commission while a bunch of other companies start at 35% and many of them go above 50%. But the thing is that in Getty you're getting 20% of photographs sold for $100 or $1000 instead of 50% of 1 dollar.

Entertainment Shooters Find They Don’t Need Stock Agencies

By Jim Pickerell | 636 Words | Posted 11/30/2017 | Comments
Given the low prices, royalty cuts and delayed payments, experienced entertainment shooter are finding they no longer need stock agencies – particularly microstock agencies. When a photographer shoots red carpet or other entertainment events all sales pretty much come the next morning, or not at all. Red carpet event photos have a VERY SHORT shelf life. The trick is getting your photos on the editor’s desk the next morning.

Tired Of Low Prices? Here’s A Possible Solution

By Jim Pickerell | 1068 Words | Posted 11/29/2017 | Comments
Tired of low stock photo prices? Maybe you ought to license your images to customers direct. More and more customers are finding the images they need by searching Google. Sometimes the image may be one of yours that is represented by an agency. You may be able to get these searchers to come directly to you.

RF, RM And Model Releases

By Jim Pickerell | 996 Words | Posted 11/27/2017 | Comments
“Must all Royalty Free photos be model released?” This question came from a stock agent who is considering converting his collection from RM to RF. The answer is NO. An increasing number of images are being offered under a Royalty Free License for Editorial Use Only. What the Editorial Use Only means is that “we don’t have a model release for this image,” and thus it can not be used for commercial purposes.

Is SilverHub Media Closing After Less Than Two Years? SEE CORRECTION

By Jim Pickerell | 236 Words | Posted 11/17/2017 | Comments
SilverHub Media is an editorial agency launched in 2016 by long time Getty senior executive Nick Evans-Lomb and Adrian Murrell. On 11/14/2017 Companies House in the UK announced that SilverHub Media will be dissolved within 2 months “unless cause is shown to the contrary.” Rumors have it that SilverHub is saying this was an administrative error.

Top Suppliers To Getty Images

By Jim Pickerell | 1545 Words | Posted 11/10/2017 | Comments
It was recently called to my attention that EyeEm has 3,494,298 images in the Getty Images collection. Add to that the 2,755,731 in the Moment collection (from Flickr photographers) and these two collections represent 29% of the combined RM and RF collections currently on Gettyimages.com, and 41% of the RF collection alone. I thought it might be interesting to take a look at the current number of images each brand has at Getty.

Are Getty’s Top Suppliers Providing What Customers Need?

By Jim Pickerell | 1972 Words | Posted 11/10/2017 | Comments
One of the interesting questions raised by the chart in the previous story and the chart below is the annual revenue each collection might possibly generate. Certain specialized collections may have provided very few images and thus generate much less than the larger collections. However, by using the attached chart brand owners may be able to get a senses of whether their images are selling as well as those of their competitors.

Getty Images Revenue

By Jim Pickerell | 514 Words | Posted 11/8/2017 | Comments
Moody’s Investor Service reports that total Getty Images revenue for the twelve months ended 30 September 2017 was $836.8 million.

Alamy Trends Since 2008

By Jim Pickerell | 713 Words | Posted 11/2/2017 | Comments
Alamy had a very good year in 2016 with total turnover up 31% to 19,185,668 £ compared to 14,627,376 £ in 2015. However, much of that percentage growth was due to strong sales in the U.S. and a declining exchange rate in the pound compared to other currencies. Based on the U.S. dollar rate at the end of each year the total turnover 2016 was $23,675,114 compared to $21,569,529 for 2015.

Adobe Stock And NDAs

By Jim Pickerell | 416 Words | Posted 10/27/2017 | Comments
Photographers at PhotoPlus Expo report that they are receiving invitations to join AdobeStock, but Adobe wants them to sign an NDA (non-disclosure agreement) before they get information about what the invitation is all about.

Rick Leckrone Resigns As Blend Images CEO

By Jim Pickerell | 314 Words | Posted 10/24/2017 | Comments
Blend Images LLC, a leading stock photography agency, has announced that CEO Rick Leckrone has resigned, effective immediately. Sarah Fix, Creative Vice President has been named CEO by Blend's LLC Managers.

Picfair CEO: Free image Websites Exploit Photographers

By Jim Pickerell | 345 Words | Posted 10/17/2017 | Comments
Benji Lanyado, CEO & Founder of Picfair, the London-based fair trade photography platform, has used a blog post and a tweet to call on the photographer community to turn away from free images websites that offer "exposure" in return for free images.

Re-Uploading Images

By Jim Pickerell | 371 Words | Posted 10/5/2017 | Comments
Have your images that sold a year or two ago sold again recently? If not, it may be because the images are now buried so deep in the search return order that customers no longer see them.

Future Of Aggregation Agents

By Jim Pickerell | 677 Words | Posted 10/4/2017 | Comments
Photographers placing images with agents that seek to license uses at higher prices ($100 or more), and generate a lot of their sales via distributors, need to think hard about whether such an approach is in their best economic interest.

Is The Customer Always Right?

By Jim Pickerell | 516 Words | Posted 9/27/2017 | Comments
In a speech at PhotoPlus Expo in 1998 Jonathan Klein told the stock photography community, “We also know that the stock photography industry has not historically focused on the needs of customers and, frankly, needs to in order to SURVIVE!, That is where we are now.” Getty Images developed a strategy that was totally focuses on "the customer," but it hasn't necessarily worked out.

Restrictions On Retouching Photos Of People

By Jim Pickerell | 183 Words | Posted 9/26/2017 | Comments
Effective October 1, 2017 a new French law obliges clients who use commercial images in France to disclose whether the body shape of a model has been retouched to make the individual look thinner or larger.

Sales Trends At Getty

By Jim Pickerell | 1013 Words | Posted 9/22/2017 | Comments
Contributors report that Getty Images believes there is still a demand for RM imagery. However, they are seeing fewer high quality submissions on a consistent basis, despite the fact that they have many more RM contributors than was once the case. The company is trying to encourage more production by posting increasingly frequent shoot briefs on the Getty contributor website.

Why Would Customers Pay Higher Prices?

By Jim Pickerell | 930 Words | Posted 9/19/2017 | Comments
The big question for the industry is, “Why would customers agree to pay slightly higher prices?”
Everyone seems to believe that the only way to get, or keep, customers is to constantly give them lower and lower prices. I think there are a couple other things customers want: (1) better quality and (2) the ability to find what they need quickly. The industry is missing out on both these levels.

Raising Prices

By Jim Pickerell | 852 Words | Posted 9/19/2017 | Comments
How much would we have to raise prices to begin improving the pricing situation? Not all that much. Many image creators would like to see the industry return to the much higher prices of old. While it is easy to justify those former prices based on the cost of production and the value the customer receives from using the image, a return to such prices is not likely to happen. On the other hand, if a strategy could be developed that would increase prices by just a small amount, it could begin to move the industry in the right direction.

Getty Cuts Royalties Again

By Jim Pickerell | 228 Words | Posted 9/19/2017 | Comments
According to sources Getty Images has reduced the royalty share of sales for all commercial RF collections supplied by agencies and distributors to 15% of the gross sale price.

Define The Term “Microstock”

By Jim Pickerell | 938 Words | Posted 8/30/2017 | Comments
I was asked recently if I could provide a definition for “microstock.” The term is probably meaningless today as are the terms Rights Managed and Traditional Royalty Free. All have changed dramatically and overlap in many ways..

Where Is Offset Headed?

By Jim Pickerell | 854 Words | Posted 8/15/2017 | Comments
Nobody seems quite sure what the future of Offset might be. Keren Sacks, the god-mother of Offset, left (or was let go, no one seems quite sure) last December and is now working as a “Visual Content + Strategy Consultant.”

Discounts: Do They Generate Enough Revenue?

By Jim Pickerell | 705 Words | Posted 8/10/2017 | Comments
A reader has pointed out that Image Source is offering its customers using the promo code AUG50 a 50% discount on any image purchased during the month. Cavan Images is also offering a 25% discount all month if customers use the discount code CAVAN25. Will temporary discounts bring in more customers and result in more sales overall?