Macrostock

Sales Trends At Getty

By Jim Pickerell | 1013 Words | Posted 9/22/2017 | Comments
Contributors report that Getty Images believes there is still a demand for RM imagery. However, they are seeing fewer high quality submissions on a consistent basis, despite the fact that they have many more RM contributors than was once the case. The company is trying to encourage more production by posting increasingly frequent shoot briefs on the Getty contributor website.

Why Would Customers Pay Higher Prices?

By Jim Pickerell | 930 Words | Posted 9/19/2017 | Comments
The big question for the industry is, “Why would customers agree to pay slightly higher prices?”
Everyone seems to believe that the only way to get, or keep, customers is to constantly give them lower and lower prices. I think there are a couple other things customers want: (1) better quality and (2) the ability to find what they need quickly. The industry is missing out on both these levels.

Raising Prices

By Jim Pickerell | 852 Words | Posted 9/19/2017 | Comments
How much would we have to raise prices to begin improving the pricing situation? Not all that much. Many image creators would like to see the industry return to the much higher prices of old. While it is easy to justify those former prices based on the cost of production and the value the customer receives from using the image, a return to such prices is not likely to happen. On the other hand, if a strategy could be developed that would increase prices by just a small amount, it could begin to move the industry in the right direction.

Getty Cuts Royalties Again

By Jim Pickerell | 228 Words | Posted 9/19/2017 | Comments
According to sources Getty Images has reduced the royalty share of sales for all commercial RF collections supplied by agencies and distributors to 15% of the gross sale price.

Define The Term “Microstock”

By Jim Pickerell | 938 Words | Posted 8/30/2017 | Comments
I was asked recently if I could provide a definition for “microstock.” The term is probably meaningless today as are the terms Rights Managed and Traditional Royalty Free. All have changed dramatically and overlap in many ways..

Where Is Offset Headed?

By Jim Pickerell | 854 Words | Posted 8/15/2017 | Comments
Nobody seems quite sure what the future of Offset might be. Keren Sacks, the god-mother of Offset, left (or was let go, no one seems quite sure) last December and is now working as a “Visual Content + Strategy Consultant.”

Discounts: Do They Generate Enough Revenue?

By Jim Pickerell | 705 Words | Posted 8/10/2017 | Comments
A reader has pointed out that Image Source is offering its customers using the promo code AUG50 a 50% discount on any image purchased during the month. Cavan Images is also offering a 25% discount all month if customers use the discount code CAVAN25. Will temporary discounts bring in more customers and result in more sales overall?

What Sells?

By Jim Pickerell | 1524 Words | Posted 7/12/2017 | Comments
Assuming you are taking pictures because you want to earn some money from what you produce, it would be very helpful to have some information about which images among the hundreds of millions out there are actually selling, and how frequently. What’s in demand?

TopImageSites: New Marketing Option

By Jim Pickerell | 839 Words | Posted 7/6/2017 | Comments
There is a new website called TopImageSites that, in theory, will help customers find “The Best Stock Images On The Web.” Ten agencies are listed and the number of “products” available in each agency’s collection are listed in the chart below. Products include: photos, vectors, illustration, videos and audio files. Some of the agencies don’t have audio files and Panthermedia doesn’t have either video or audio.

What Happened To Photoshot?

By Jim Pickerell | 294 Words | Posted 6/22/2017 | Comments
Photographers represented by the Photoshot in the United Kingdom tell me that they are having trouble getting responses to their emails and there has been no payment for a long time.

What Is A Premium Image?

By Jim Pickerell | 927 Words | Posted 6/20/2017 | Comments
Many of the attendees at the CEPIC Congress are working to produce a collection of more “Premium” images as a way to set themselves apart from the massive collections produced to a great extent by amateur contributors. To do this they are editing tighter and separating out images of the highest “quality” and production values. The argument for this is that there are still customers willing to pay higher prices for better quality, unique images with top quality models and great production values.

PantherMedia Launches Premium RF and RM Option

By Jim Pickerell | 394 Words | Posted 5/25/2017 | Comments
PantherMedia announces the launch of its Premium Collection to potential contributors around the world. Inspired by the Panther DNA their Premium Collection aspires to have an identifiable unique spirit that combines elegance and strength with a touch of danger.

Is RM Still A Viable Business Model?

By Jim Pickerell | 975 Words | Posted 5/19/2017 | Comments
Is Rights Managed(RM) licensing still a viable business model if your goal is to earn the maximum from your image collection? For most image creators the answer is clearly NO, particularly if part of the deal is to place your images exclusively with a single RM distributor.

Blend Free Shoot

By Jim Pickerell | 323 Words | Posted 5/10/2017 | Comments
Blend has launched a promotion they call “Monthly Free Shoot.” Each month they will offer their customers all the images from one entire Premium Royalty Free shoot for unlimited, absolutely FREE use, according to the standard RF license.

Cultura Supplies RM To PantherMedia

By Jim Pickerell | 228 Words | Posted 5/4/2017 | Comments
Cultura RM is the first RM Collection to join PantherMedia after the company announced its new Rights Managed licensing strategy last month.

The Mega Agency Partners With New York Post

By Jim Pickerell | 344 Words | Posted 5/3/2017 | Comments
The Mega Agency has signed an exclusive syndication partnership with the New York Post, one of the most famous names in the American publishing world.

Panther Media Adds Rights Managed Licensing Option

By Jim Pickerell | 262 Words | Posted 4/26/2017 | Comments
Panther Media has introduced a new approach to Rights Managed licensing and is opening the door to some really special photography. “We always had a clear position on the subject of rights managed licensing”, says Tomas Speight, CEO of Panther Media GmbH, “we would only ever do it if we could make it so easy it doesn’t need explaining”.

Masterfile Restructures Its Business

By Jim Pickerell | 890 Words | Posted 4/7/2017 | Comments
Masterfile has filed a formal Proposal to Creditors under the Bankruptcy and Insolvency Act of Canada ("BIA"). This is not a bankruptcy. The Proposal process will provide Masterfile the opportunity to restructure its business with the objective of returning to profitability. This process is similar to a Chapter 11 filing in the USA.

Topic Images Acquired By PIXTA

By Jim Pickerell | 342 Words | Posted 3/30/2017 | Comments
PIXTA Inc. in Japan has acquired 80% of the outstanding stock of Topic Images Inc. of Korea from its parent companies, NEWSIS Co., Ltd. and NEWS1 Co., Ltd. for 130 million JPY ($1,164,780). The transaction took place on Feb 24, 2017. Topic has been selling high-priced stock images mainly in Korea, producing many of them by itself.  Topic is now a subsidiary of PIXTA and will receive PIXTA’s strong support for its business operation. However, Topic is continuously conducting its own business as an existing company.

Multi-Tier Pricing Model

By Jim Pickerell | 946 Words | Posted 3/22/2017 | Comments
Given the declines in stock photo prices, it may be time for the industry to look for a new image pricing strategy. Yesterday I made an argument for why the industry needs to price based on performance, or demand for certain images. There also needs to be a price floor for certain images that are in greater demand. Price should have little, if anything, to do with whether the image is exclusive or non-exclusive.

Pricing Stock Photos

By Jim Pickerell | 1090 Words | Posted 3/21/2017 | Comments
A professional stock photographer has pointed out to me that a long held tactic to price a premium brand of anything is that a higher price indicates higher quality. He argued this is why some photographers insist on selling their images as Rights Managed. They believe they are producing a higher quality product. They often go to a great deal of effort and expense to produce their images. As a result, they feel they are not only justified in charging more, but that it is the only way they can recover their production costs.

ImagineChina Secures Image Copyright Deal With Chinese Super League

By Jim Pickerell | 280 Words | Posted 2/22/2017 | Comments
ImagineChina (IC), a leading photo and video agency on the Chinese Mainland, Hong Kong and Taiwan, has signed a three-year exclusive agreement with the Chinese Super League (CSL), the country's most prestigious football league.

Statistics: Available Images, 2016 Licenses

By Jim Pickerell | 478 Words | Posted 2/16/2017 | Comments
I was recently asked if I had any statistics on the number of unique RM/RF images available for commercial licensing. Last September Justin Brinson said he had more than 500,000,000 unique RM and traditional RF images (no microstock) on his PicturEngine platform. These images were provided by 64 different agencies and a number of individual photographers.

Switching From RM To RF

By Jim Pickerell | 589 Words | Posted 2/14/2017 | Comments
More and more frequently RM photographers are receiving notes from their agencies, or the production companies representing their work, suggesting that they move some of their older images to RF. This make sense for images that might have been good seller at one time, but haven’t made any sales in the last year or so.

Getty RF vs iStock Signature

By Jim Pickerell | 633 Words | Posted 2/6/2017 | Comments
Some Getty Images RF contributors have begun to share sales data with iStock Signature contributors and are coming to the conclusion that they can earn more money from images in the iStock Signature collection than from images on Gettyimages.com.