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Articles from December 2014
Early in December ImageBrief introduced a Photographer Search feature. It’s a great idea and something photographers need, but it still needs a little work. This story identifies some of the problem areas and offers suggestions that make "Photographer Search" more user friendly.
Before reading this colloquy between Paul Melcher and myself the reader should review my story on “Authentic And Real Images
” and all the comments that started our whole conversation. Paul makes some excellent points. To a large extent I agree with his entire analysis. There is about to be some dramatic shifts in the way advertising is delivered. These stories look at some of the implications for photographers.
The not so new buzzwords in stock photography are “Authentic” and “Real.” In theory, a photo can’t be authentic or real unless it is captured as a grab shot of something that happened in front of you as you move through life. Many would like for you to believe that if the image is staged in any way by a professional it can’t be authentic or real, no matter how hard the professional tries to make it look that way.
has put together a video tribute
to 5 great movie directors -- Wes Anderson, Quentin Tarantino, David Fincher, Alfonso Cuaron and Terrence Malick – using only clips from their collection of stock video footage.
The Copyright Office has released the official 1,288 page version of the Compendium of U.S. Copyright Office Practices, Third Edition (the “Third Edition”)
. It is available on the Office’s website at http://copyright.gov/comp3/
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professional image creators in the past few years and in general it looks like it will continue on a downhill slope. The following are links to several stories we’ve published in the last year that provide some prospective on where the business is headed. New readers, or long-term subscribers who might have missed some of what we published, may want to check out some of these stories.
It seems likely that we will see some major shifts in the stock photography business as the three major players – Getty Images, Shutterstock and Adobe/Fotolia – jockey for position in a market that is experiencing very little, if any growth. At the end of 2014 Getty’s total revenue
will be somewhere around $870 million, but $260 of that will be editorial. Shutterstocks will be about $328 million
and I estimate Fotolia’s at somewhere in the range of $110 million.
has been awarded $403,500 in a copyright infringement case against educational publisher John Wiley & Sons. The publisher was found to have used 6 images outside the scope of the license agreement. The case was heard before a jury in the Federal District Court the Northern District of Illinois.
Moody's Investors Service ("Moody's") changed the rating outlook of Getty Images, Inc.
to negative from stable due to continuing declines in Midstock revenue. Moody's also revised its forecast indicating very high leverage over the next 12 months with reduced free cash flow. Moody's affirmed the B3 Corporate Family Rating, B3-PD Probability of Default Rating.
Margi Sheard of the Greatstock (www.greatstock.co.za)
agency in South Africa recently published a story that raised an important issue about the world’s perception of Africa and the African people. The news media’s focus on tragedy and problems often provides an inaccurate picture of the real Africa, but it raises the issue of whether there is any way for photographers to do more to show the world the real Africa of the 21st century.
Adobe has announced that it has entered into a definitive agreement to acquire privately-held Fotolia
for approximately $800 million in cash. Fotolia will be integrated into Adobe Creative Cloud
, providing current and future Creative Cloud members with the ability to access and purchase over 34 million images and videos.
Peter Lik, Australian fine art photographer of landscapes, recently sold one of his images entitled “Ghost” for $6.5 million, the highest price ever paid for a single image. To see the photo of the very popular Antelope Canyon, Arizona check out PetaPixel
There are widespread rumors that, in an effort to get out from under some of its crushing debt, Getty
hopes to sell its Editorial Division early in 2015. It has been reported that Q3 2014 sales for this segment of their business was about $65 million up 21% year-on-year. Editorial represents about 30% of the company’s gross revenue.
has added new features to its successful mobile app Stockimo that was launched last February
. To date more than 180,000 images have been submitted through the app and 99,000 have been accepted for marketing. These images can be found among the almost 53 million images on Alamy.com using the keyword “Stockimo.”
The crowdsourcing site FOAP
has raised a fresh $2.3 million in funding from some interesting names like CNN Worldwide President, Jeff Zucker; CEO and Co-Founder of VaynerMedia, Gary Vaynerchuk; Upshot Chairman and Protagonist LLC Partner, Jordan Rednor; and CEO of Delivery Hero, Niklas Ostberg, among others. The company raised another $1.5 million
in August. Total funding now stands at roughly $5 million but they’re not quite ready to call this a Series A yet.
contributors have been advised that on January 15, 2014, the accounting operations of Getty Images and iStock will be combined into one unified system. Since Getty acquired iStock in February 2006 the two brands have been operated as separate businesses with separate accounting departments.
If your are a photographer who works hard, but has trouble earning much of a profit then you need to read John Harrington's advice. John is an award-winning Washington, DC based photographer who covers the world of politics as well as doing a wide range of commercial assignments. His success is due in no small part to his excellent business skills.
On Monday I mentioned several search innovations
that Shutterstock is testing at Shutterstock/Labs
. Most of these ideas were developed during company wide hackathons.
You'll never guess what attendees at the annual Self-Publishing in the Digital Age conference in London were told to pay for a photo that would attract readers and help sell their book. You'll be surprised. Check out this story.
Many photographers who thought they were being good Net Citizens when they made their images available with Creative Commons Licenses and allowed anyone to use the images for free have recently received some nasty shocks. Microsoft and Flickr have decided to use those images to enrich themselves. Forget about any benefit to the creator.
One of the biggest problems in the stock photo business is search. As the most popular search engines gobble up more and more images it has become harder and harder for clients to find the best image for their projects. No buyer has the time to review even a fraction of the returns from most keyword searches.