Ad Revenue Projections Down in U.S.
Posted on 4/9/2008 by Julia Dudnik Stern | Printable Version |
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ZenithOptimedia downgraded its previous forecasts of 2008 ad revenue. The combined growth of North America and Western Europe is expected to be 3.8%, down from the previous projection of 4.4%. Researchers attribute the drop to declining consumer and business confidence, as well as poor economic conditions. Growth continues in other world markets, with Central and Eastern Europe in the lead. MediaPost's Center for Media Research has the
full report.
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Julia Dudnik Stern.
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