Corbis Trend: Healthcare

Posted on 12/1/2009 by Julia Dudnik Stern | Printable Version | Comments (1)

Corbis says that demand for healthcare imagery is on the rise amid job insecurity, policy debate and general uncertainty about the future. Stress, anxiety, depression and sleeplessness are all on the rise since 2008. Corbis stresses that images that depict the current state of health and wellness are not necessarily expected; for example, many people are seeking ways to take care of themselves without seeking medical help, because they cannot afford it. Corbis has posted a new image gallery to its Web site to reflect the trend.

Copyright © 2009 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


  • Leslie Hughes Posted Dec 2, 2009
    While these tidbits are interesting, I am not sure they are altogether helpful. At least when reports were done in years past, they were backed with detail to lend context that might guide shooting or even creative. I assume this is a US centric report. In part, because Corbis seems increasingly US centric and it is the US that is dealing predominantly with this issue. It might be helpful to add that the percent of people without insurance between 2007 and 2008 was not statistically different. It remains a horrible 15.4% according to the US Census Bureau. Although the hard numbers rose to 46.3 million. Perhaps there is a rise in demand for images that deal with the topic in the US because of the raging healthcare debate that has been going on for the last year in Congress? Then one would have to be careful to take this info at face value.. Demographically, there are many issues that will drive content needs, and in fact, we would need to look at the aging population, "boomlets and eco boomers" and trends that will exist beyond the debate around healthcare. Don't get me wrong, I think health and well-being overall are great area for both creation and creative use. We care about our health and aging, etc.. I just think we have to put context around those things that are driving needs and this did not do it for me.

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