The latest trend to come out of the Corbis creative intelligence team is “One World:” an interconnected global culture.
According to the company, technological advances have made the world seemingly smaller, resulting in a cultural shift where traditions, goals, tastes and styles are swapped across continents. Identity is no longer tied to one’s place of birth, and the notion of a homogenized melting pot is fading.
The Corbis slide show depicts One World is as young, colorful, connected, multicultural, often tattooed and always smiling. Featured photographers include Randy Farris, Rolf Bruderer, ML Harris and Heide Benser. The company says that their styling is moving away from the stock photo tendency to cast a melting pot—one model of each ethnicity—towards representing the global confluence that surrounds us.
Corbis says that an international mash-up of cultures defines a new generation: one people sharing one world. Indeterminate ethnicity is becoming more prevalent; Corbis predicts that the 2010 U.S. Census may show yet another increase of people who check “other” because they cannot clearly classify their racial and cultural backgrounds.