According to The Industry Standard's special report,
The Multichannel Mix-Creatives: The Role of Print, Web, Wireless, and Other Platforms in Today's New Media, corporate design departments lag far behind other industries in viewing email, viral and search-engine marketing as sales opportunities. For in-house creatives, these are important to only 5% to 9% of respondents.  Apparently, most companies still find blogs and employee-generated content an alien concept. These findings suggest the stock-industry's energies are well-spent on courting the ad industry and its Web-based business.