Downturnaround? Ad, Media, Freelance Job Markets Up

Posted on 12/30/2009 by Julia Dudnik Stern | Printable Version | Comments (0)

While stats for most economic indicators remain pitifully low in long-term comparisons, numerous sources are reporting short-term gains. Importantly, advertising and freelance job markets have perked up in recent months.

Despite a near-20% drop since 2000, advertising and media jobs  are looking up, according to Ad Age’s data center. In September and October, media jobs rose slightly for the first time since 2006. Advertising and marketing services jobs went up for the first time in a year.

Though many freelance creatives have been complaining about increased competition from their laid-off colleagues entering the contract-job market, it appears that this market is also growing in numbers of assignments. In tough economic times, businesses are looking to freelancers to cut down on permanent overhead commitments.

For instance, popular freelancing site Elance says that businesses are showing an increased preference for virtual contract workers. According to Chicago Tribune, year-over-year project hiring on Elance rose 40% in October.

Skeptics will point to the unemployment rate remaining above 10% and the holiday season’s tendency to offset long-term job losses with short-term but temporary gains. Yet analysts are predicting continued growth in the 2010 job market. Still, even the most optimistic warn that many jobs are not coming back—notably those in print publishing, historically among the most lucrative industries for image sellers.

Copyright © 2009 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff