Online Endorsement Platform BAT to Offer Getty Celeb Imagery

Posted on 4/6/2009 by Julia Dudnik Stern | Printable Version | Comments (0)

California-based Brand Affinity Technologies, which specializes in bringing athlete and celebrity endorsements to the Web, has struck a limited exclusive deal to provide its advertiser-clients with access to Getty Images editorial image collection.

The online BAT platform allows advertisers to identify the most appropriate celebrity talent and launch endorsement ad campaigns on the Web. This process now takes days or weeks, which BAT says is a departure from the traditional offline process that used to take six months.

The BAT roster currently includes over 1,400 athletes and celebrities, with athletes representing every major U.S. professional sport. To help advertisers determine the best match, BAT offers Affinity Ratings, which analyze performance and consumer associations nationwide.

For Getty, the BAT platform is a new avenue through which to supply advertisers with imagery. Founded in 2007, the platform only recently emerged from beta and says it can deliver an average of 13.5 times advertisers’ typical conversion rates—and 3.5 times the typical clickthrough rates. BAT also said an independent study concluded that BAT-enabled ads had significant branding benefits, such as 180% increase in brand awareness and a 27 % increase in purchasing intent.


Copyright © 2009 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Comments

Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff