The Photography Blog Handbook is latest in a series of what many photographers describe as highly useful educational business resources by New York online archive company Photoshelter. Available free of charge upon request, the 36-page PDF details tools and techniques that promise to improve the popularity and search ranking of any blog—and help those who have thought a blog beyond them begin and benefit from one.
“Whether you’re new to blogging or you’ve been doing it for years, our latest educational resource, The Photography Blog Handbook, can teach you how to use blogs to promote your work, increase Website traffic and grow your photography business,” promises the Photoshelter announcement. And the handbook delivers, too, with pages of how-to on topics that range from compelling story ideas to optimizing a blog for search engines.
Beyond such practical guidance, the PDF includes numerous examples of photo-industry blogs, complete with a Photoshelter-written critique on what makes these successful. Why does Gavin Gough hold the #2 spot in Google search results for “freelance travel photographer?” What attracts visitors to concert photographer Todd Owyoung’s ishootshows.com? The handbook answers these questions and more.
As is usual, Photoshelter is also offering a couple of promotions alongside the new release: you can sign up and get 10GB bonus storage, or you can try Photoshelter for $1 for 14 days. Details here.