Random Thoughts 143

Posted on 6/13/2007 by Julia Dudnik Stern | Printable Version | Comments (0)



June 13, 2007

IPTC Releases Photo Metadata White Paper

The International Press Telecommunications Council, a U.K.-based consortium that develops and maintains technical standards used by news organizations worldwide, has released a white paper that focuses on better ways to catalogue and search images via photo metadata.

Headed by elected chairman Stephane Guerillot of Agence France-Presse, the IPTC's core business has been news-related photos. It's now widened the scope of IPTC data standards to include stock photography and image archives. The white paper aims to improve photo workflows through more consistent use of metadata - structured information embedded in the image to describe its content, subject matter, author and creation date, technical characteristics, copyright, etc. Such metadata is entered in multiple ways, including digital cameras, imaging software and digital asset-management systems.

Chapter 5 of the white paper is particularly relevant to the stock image industry. It outlines and discusses photo workflows that should be improved, including those of stock photo agencies. Agencies need a detailed structure of metadata to ensure that potential clients can easily find images. Existing IPTC standards cover part of the needed structure; descriptive data is often added by an agency's in-house staff. Such data is not compatible with existing standards and often damages the image's metadata and complicates future technical processes. In addition, current standards cannot accommodate the amount of rights-related information needed by stock agencies.

The white paper concludes by presenting a set of open issues the IPTC considers urgent. "Anyone who works with photos professionally needs to read this white paper," says Walter Baranger of The New York Times. He points out that the paper addresses the pressing issues of indexing multimedia and managing rights. It not only outlines problems but presents solutions.

The issues discussed in the paper figured prominently at the First International Photo Metadata Conference, which was held during last week's CEPIC Congress and attracted 120 attendees. The 27-page white paper is available online, free of charge. The IPTC also invites discussion and comment by email to office@iptc.org.

Corbis Doubles Media Management Business

By: Julia Dudnik Stern

Corbis reports a 50% increase in the number of organizations using its hosted media-management services since early 2006. New customers include American Greetings, Malibu-Kahlua International, the ASPCA and several small- and mid-sized businesses. Corbis Media Management handles clients' digital assets, including photography, graphic files, video, audio, presentations and sales materials.

Northfoto to Distribute Chinese News Images

By: Julia Dudnik Stern

The Budapest, Hungary-based picture agency Northfoto signed an agreement to distribute images by Xinhua, the Chinese state news agency, in Hungary and Romania. According to Northfoto director and founder Mark Milstein, the two countries are Europe's fastest-growing media markets. The agreement will allow Northfoto to expand its news, travel and sport coverage, including coverage of the Olympic Games in Beijing next summer, thus providing local news agencies with an alternative to images offered by Reuters and the AP.

Copyright © 2007 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff