Crediting the success of feature films like “Avatar” for the growing popularity of three-dimensional imagery, specialist provider StockFood has launched a service that converts the stills in its delectable collection into 3D format. The company says the trend is set to sweep advertising and publishing industries.
Whether in a theater or a magazine, viewing 3D imagery requires special glasses. Although this requires advertisers and print publishers to provide these glasses on-site or send them to customers on request, StockFood says the cost is well worth it: “[This] offers an ideal opportunity for direct communication with target clients. Despite the financial cost, it allows the customer to become more involved in the communication tool, and personal commitment of this sort enhances advertising impact.” The company is testing its own theory by giving away 1,000 pairs of red-cyan glasses that allow photo buyers to interact with StockFood’s “Seduction in 3D,” the marketing campaign that promotes the new offering.
Every image in the StockFood collection can now be licensed in 3D for an additional handling fee of $99 and delivered within two business days. The company feels that its niche is particularly suited for the technology. StockFood chief executive officer Pete Eising says: “The food becomes extra tempting: you might say that it makes you want to reach out and touch it! And since advertising is all about creating desire, we’re seeing an increased demand for just this kind of 3D material.”
StockFood cautions that the technology works best with images of greatest depth and multiple layers. The company is offering one-on-one customer service to help marketing and media clients make appropriate selections.