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On May 22nd iStockphoto
partnered with the Art Director’s Club to host Portfolio Night in more than 20 cities around the world. The Portfolio Night events were designed to connect aspiring young creatives with renowned advertising creative directors in hopes they would receive feedback on their work and ultimately secure career opportunities.
For those who were unable to attend here is some of the information that was provided.
PhotoShelter, in conjunction with Bill Cramer, founder and CEO of Wonderful Machine
, has released a new free guide on Pricing Corporate and Industrial Photography
. The guide provides useful price ranges for a variety of shoot types including: Corporate Lifestyle, Environmental Portraiture, Corporate Reportage, Headshots, Event Photography and Library Shoots.
Anyone interested in a career as a photographer – as well as those photographers in mid-career -- needs to carefully consider how the business is changing. If we look at image use on the Internet it is undeniable that more images are being made available for viewing. However, for professionals this is not good news. More image use does not mean more demand for professionally produced images.
It does not mean that there will be more opportunities for photographers to earn their living taking pictures. In fact, the opportunities to earn a living as a photographer are declining. Here’s why.
There was a time when one of the keys to being a successful stock photographer was to develop a strong working relationship with a top photo editor at one of the major stock agencies. That period has passed. Rolf Sjogren who managed a high-level team of art directors, photo editors, producers and retouchers for Getty Images from 2001 through 2008 explains what happened and gives us a picture editor's perspective on how the stock photo industry has changed in the last 20 or so years.
A reader wrote "Strikes me that there is so much fragmentation in the stock image space it’s hard for anyone, especially the photographers, to make money." He thinks we need a better way for people to search and license images. See my comments. Let me know if you have other ideas.
If you are a young person who wants a career in visual communications where are the opportunities likely to be? They are least likely to be in print publishing. This article presents statistics that explain why and gives some insights into the potential for video.
Image Source has announced the dates and locations of its latest series of photographer workshops
, starting in London on March 12, 2013 and ending in Los Angeles on March 21st with additional workshops in Copenhagen, Milan, Munich and New York.
In January the United States Bureau of Labor Statistics (BLS) released a report on Media and Information that provides some interesting insights into the photography business. Median still photographer income in U.S. is $28,860. The median for TV and video camera operators is over $40,000 and almost $53,000 for Film and Video editors.
Recently, a writer for Nikon Pro magazine asked me a series of questions in preparation for an upcoming article on the stock photography market. I have no idea how much of what I had to say will be used, but the questions were very appropriate for a readership of photographers with professional equipment who hope to make a little money from the images they produce.
Recently, a father asked if I would advise his 26-year-old son on “career options in the photography field.” This boy (we’ll call him John) graduated in 2011 from a four-year course (probably costing in excess of $100,000) at a premier West Coast photography trade school. Then he returned to his home in a major East Coast city where he has been freelancing.
Recently there has been a lot of talk in the U.S. press that “uncertainty” is the reason why the recovery is jobless, why businesses are sitting on billions in cash and why business leaders are cautious about expansion into new ventures. Uncertainty is also a major problem for stock photographers.
One of the programs at the recent PACA International Conference asked five industry visionaries to explore emerging trends and predict what the stock photo business will be like in 2022. There was general agreement that the current business model of licensing based on usage is broken
and that in a few years (probably a lot less than 10) it will be necessary to develop a completely different approach to licensing.
In the future, will it be possible for more photographers to earn a
better living than they are currently earning producing stock images? More and
more photographers are jumping into the stock photo business every day
and many hope to make it a career. Here’s a dozen reasons why future
revenue growth for this industry seems unlikely
. I’ve discussed all
these issues before, but it seems useful to briefly itemize them all in
is one of the world’s most successful stock photographers. His images have a clean, graphic, conceptual style and generally illustrate business concepts. His images are often humorous. Using photoshop and digital tools he creates images that put people and animals in impossible situations, but they are done so skillfully that viewers often ask, “Did that really happen?” The following are five tips for succeeding in stock photography.
Stephen Walker recently read a report about Shutterstock’s IPO plans
on APhotoEditor. He then posted the on following conclusions on the ASMPstock group on yahoo. "Traditional RM, RF are growing at a pretty good clip? Micro more so!" He also said, "I see these numbers as a strong indicator of growth and positive for stock shooters." I think he is entirely wrong. Read why.
The stock photography industry has to face the challenge of becoming relevant in an economy that has no patience for inadequate business models. Today the vast majority of photographs are used without any contact with the traditional photo industry, which has completely lost control of production and distribution. But the industry continues stubbornly to apply old rules to this new landscape. It does not see, or purposely wants to ignore, that their model does not fit current needs and thus is chasing customers away.
Alamy has announced the expansion of its 100% Royalties project
, designed to give young photographers experience of a professional stock photography agency. Launched in a number of universities in the UK and USA in 2011 the project has proved a real success. In fact, it has been such a success that it is being extended into a second year.
Many photographers, upset with the low prices their distributors are charging for uses, have become enamored with the idea that PicturEngine will allow them to set their own prices for use of their work. That may not work as well as they hope.
Most professional photographers believe Flickr is a site they should
avoid because someone might steal their pictures. They think of it as a
place where amateurs put the pictures they want to share with family and
friends. Todd Klassy is using it very effectively to market his images
in his part-time photographic business.
If your goal is to earn a full-time living from photography -- and
particularly stock photography -- you need to read this series of 14
articles. They were originally written in the summer of 2010. Since then
the general state of the photographic industry has continued to go
downhill. These articles discuss key aspects of the business and issues
that those who want to earn their living taking pictures must consider.
has published the preliminary results of its 2011 survey of microstock contributors. So far more that 700 people have responded, but there is still time for anyone involved in microstock to add additional information
before the final results are tallied.
Mobile communication is rapidly changing the way the world gets
information. More and more of the information we need will be delivered
via mobile devices. This shift is likely to change the demand for visual
materials. Here are some things to consider as you plan for the future.
It seems to me that 30 or so years ago photographers could have verbal
agreements (a handshake, if you will) with others in business and both
sides would feel an ethical obligation
to honor the agreement.
Today, honoring agreements is often secondary to maximizing profit.
The photography business has changed dramatically -- and at a very rapid
pace. Kodak is near bankruptcy and trying to sell off its photographic
patents. Most of the photo labs that used to process film and make
prints have long since gone out of business. Locally, Penn Camera
Exchange the largest photo equipment supplier in the region is closing 5
out of its 8 stores. Professional photographers aren’t the only ones
who are hurting.
Not too long ago the primary way to keep up with new trends in
photography and what the industry leaders were doing of thinking was to
attend industry events. This often meant traveling to New York, Chicago,
Las Vegas or New Orleans (in the U.S. – I’m not sure where all in
Europe) and fitting into the schedule of the event organizer. Now, it is
becoming possible to participate in such educational programs while
sitting at your desk and often at your own convenience in terms of time. This story offers a few examples.