Articles by Jim Pickerell

Getty Demanding Agencies Supply Them RM Exclusively

By Jim Pickerell | 611 Words | Posted 2/4/2019 | Comments
Sources tell me that Getty is demanding that U.S. agencies with RM images in its collection make those RM images fully exclusive through gettyimages.com. Otherwise Getty will terminate the Agreement. One theory for doing this is that Getty wants to be able to grant exclusive licenses through e-commerce sales. If Getty knows they have total control of a given image, then they would be able to grant exclusive licenses without the need to do any checking with the parent agency that represents the image to see if exclusive rights are available. This would be similar to the arrangement that Stocksy has with its photographers.

More On Apple’s Photo Contest

By Jim Pickerell | 250 Words | Posted 2/1/2019 | Comments
Last week I reported on Apple’s new global photography contest. The 10 winning images will be used extensively in a massive advertising campaign including product packaging and billboards. The official contest rules say the winning entries will have “No cash value.”

Decline Of Images Requiring Production Planning And Costs

By Jim Pickerell | 719 Words | Posted 1/29/2019 | Comments (3)
In the not too distant future there will be few, if any, new professional images created that require pre-planning, paying for models, renting locations, building sets, acquiring props, or anything that adds to the cost of producing such images. Currently the costs of producing a large segment of images in demand far exceeds the revenue generated from licensing such images. Producers trying to earn their living from such production will find it necessary to drop out of the market.

Visualsteam’s 6th Annual Survey Of Image Buyers

By Jim Pickerell | 129 Words | Posted 1/29/2019 | Comments
Visualsteam has just released it’s 6th annual survey of image buyers. This 35-page report prepared by Leslie Hughes who has decades of experience in the stock photo business always offers deep insights into what image buyers are looking for and the problems they face.

Direct Selling Of Stock Images

By Jim Pickerell | 2110 Words | Posted 1/25/2019 | Comments (3)
The stock agency sales model no longer works for most photographers trying to earn a portion of their living from the images they produce. Prices for the use of photos have declined so dramatically that it no longer makes much sense for professional photographers to spend much time or effort producing stock images on speculation.

How Much Has The Value Of A Great Photo Declined?

By Jim Pickerell | 259 Words | Posted 1/23/2019 | Comments (1)
Want to know how much the value of a great photo that is used in advertising has declined? In 2001 Microsoft paid $135,000 to use Chuck O'Rear's image of a green rolling hillside with a pale blue sky to launch a major advertising campaign for Windows XP software. How much do you think Apple is willing to pay for an iPhone photo that will be used heavily in iPhone advertising? Hint: If you're a photographer you won't be surprised, but you also won't be happy!

Copyright Office Outlines Challenges Facing Visual Creators For Congress

By Jim Pickerell | 226 Words | Posted 1/22/2019 | Comments
The U.S. Copyright Office has submitted a letter to Congress detailing the results of the Office’s public inquiry on how certain visual works, particularly photographs, graphic artworks, and illustrations, are registered, monetized, and enforced under the Copyright Act of 1976. The document is entitled, “Copyright and Visual Works: The Legal Landscape of Opportunities and Challenges.”

Mint Images Representing Londolozi Photography Collection

By Jim Pickerell | 380 Words | Posted 1/22/2019 | Comments
As of 1 September 2018, Mint Images obtained worldwide distribution rights for The Londolozi Photography Collection.  Both companies are very excited to be working together.  The collection is available for direct licensing from Mint Images, and through Mint’s distribution partners around the world. 

Shutterstock’s 2019 Creative Trends Report

By Jim Pickerell | 561 Words | Posted 1/16/2019 | Comments
Shutterstock has published its eighth annual 2019 Creative Trends Report. This year’s eleven design styles, many of which echo the past in a playful and in a decadent way, predict the top influences for design and visual production in 2019.

Copyright Thief

By Jim Pickerell | 279 Words | Posted 1/14/2019 | Comments
A reader called my attention to an article I wrote in 2010 where the “The U.S. Chamber of Commerce estimates that online rights infringements costs the U.S. economy roughly $58 billion in total output every year.” The reader wanted to know how much that might be today.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.