Articles by Jim Pickerell

Shutterstock Select Footage Clips

By Jim Pickerell | 367 Words | Posted 12/3/2018 | Comments
Shutterstock has announced Shutterstock Select, a premium tier of royalty-free video content. The diverse collection of video clips includes exclusive content with everything from everyday moments to blockbuster action scenes, all captured by industry professionals using cinema-grade cameras and selected by our expert curators.

Moving On : Winding Down Selling Stock

By Jim Pickerell | 599 Words | Posted 11/30/2018 | Comments (21)
After 28 years of publishing Selling Stock, in 2019 I will begin to wind down my regular daily coverage of the stock photo industry. The site (www.selling-stock.com ) with all its archives will continue to be available to readers, indefinitely.

Mega Agency Adds Phil Ramey Collection

By Jim Pickerell | 258 Words | Posted 11/28/2018 | Comments
The Mega Agency is adding 2.5 million iconic and historic entertainment images to its rapidly expanding archive. The media company, a leading provider of news, sports and entertainment content, will now represent and license the Phil Ramey photo archive to its global customer base.? 

Koch Industries Invests $500 Million In Getty Images

By Jim Pickerell | 316 Words | Posted 11/28/2018 | Comments (1)
Koch Equity Development is expected to make a $500 million, non-controlling investment in Getty Images. Getty says the equity investment is expected to close by the end of this year.

Call To Action - (CtoA)

By Jim Pickerell | 667 Words | Posted 11/26/2018 | Comments (1)
Recently I was told by a stock agency that my Photographer Income Survey Results were not relevant to Specialist Agencies because the results are “rather negative and don’t offer a possible positive call to action.” In the following series of stories I will outline a “Positive Call to Action” for stock agencies.

CtoA 4 - Present To Getty

By Jim Pickerell | 1014 Words | Posted 11/26/2018 | Comments
Once the data has been collected then it will be time to talk to Getty – as a group. For years they have shown they are unwilling to pay attention to suggestions from individual agencies. The more Specialist Agencies that participate in the analysis the better.

CtoA 3 -Agencies Should Analyze Their Getty 2018 Sales

By Jim Pickerell | 1254 Words | Posted 11/26/2018 | Comments
In May I analyzed the sales of a few photographers who are major, direct suppliers to Getty. A major issue that all Specialist Agencies need to consider is whether the breakdown in the various price ranges in this analysis are representative of Getty’s total sales? Specialist agencies need to check their own figures against this baseline to determine if this is an accurate representation of Getty as a whole.

CtoA 2 -Power And Leverage Of Individual Agencies

By Jim Pickerell | 2680 Words | Posted 11/26/2018 | Comments
In July 2018 I did an analysis of the more than 200 Getty Creative collections to determine how many images had been added to each collection in the almost two years between August 2016 and June 2018. Overall there was a 37% increase in the number of images added, but there were wide variations in the sources of the growth.

Shutterstock Enters Rights Clearance Pack With Greenlight

By Jim Pickerell | 424 Words | Posted 11/26/2018 | Comments
Shutterstock has announced a partnership with rights and clearance agency, Greenlight, a part of Branded Entertainment Network. Greenlight clears content with rights holders for use in commercial advertising and corporate campaigns. Greenlight also represents the rights for some of the biggest icons, including Albert Einstein, Steve McQueen, Whitney Houston, Sophia Loren, Thomas Edison, and more.

Masterfile Not Paying Royalties

By Jim Pickerell | 401 Words | Posted 11/25/2018 | Comments
According to photographers Masterfile has been unable to make any royalty payments to photographers since January 2018. The company filed for bankruptcy in 2017. Payments to the bankruptcy lawyer are prioritized ahead of payments to photographers. It appears the company has not been generating enough revenue to cover fixed expenses and still pay royalties.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.