Articles by Jim Pickerell

Copytrack’s Blockchain-based Global Copyright Registery

By Jim Pickerell | 650 Words | Posted 1/10/2018 | Comments
Copytrack, the German organization that tracks use of images on the Internet and then pursues infringers when an unauthorized use is discovered has announced that its “blockchain powered copyright registry and enforcement platform is preparing the enter the second round of the crowdsale” as a way of raising revenue for future expansion.

Raising Prices By $1.00

By Jim Pickerell | 565 Words | Posted 1/9/2018 | Comments
It is hard to find a stock photographer who has been in business for any period of time who can point to rising revenue per-image-licensed. Some who have dramatically increased the size of their collections may be able to point to overall annual revenue growth, but not growth per-image-in-the-collection.

Dealing With Free Image Use Requests

By Jim Pickerell | 612 Words | Posted 1/9/2018 | Comments (1)
Recently, Owen Franken asked how I would deal with a request for personal blog use of an image. He receives such requests rarely. He received the following from Andrew Skladowski in Australia. See my comments on things to consider regarding such a request.

Two Categories Of Image Suppliers

By Jim Pickerell | 1019 Words | Posted 1/8/2018 | Comments
Broadly, there are two different categories of photographer who produce stock images. I believe way less than 7% of Shutterstock contributors are earning enough annually to view stock photography as a career. A contributor probably needs a collection of at least 20,000 images to earn a reasonable amount of money by U.S. standards. At least 93% of Shutterstock contributors have fewer than 1,000 images in the collection and their average income is less than $200 annually. See the breakdowns.

Leading Shutterstock Contributors

By Jim Pickerell | 1244 Words | Posted 1/5/2018 | Comments
At the end of 2016 Shutterstock had 190,000 contributors. By May 2017 that number was up to 225,000 and in September when they launched Shutterstock Custom Content they said they had 250,000 contributors. Presumably the number was even higher at the end of the year.

Sheldon Marshall Has Passed Away

By Jim Pickerell | 333 Words | Posted 1/5/2018 | Comments
Heritage Images Partnership has announced that their company CEO and friend Sheldon Marshall passed away on 17 December 2017 during an expedition to Mount Everest; one of his long standing dreams. Marshall had been active in the stock photo industry for decades.

Adobe Trends – Silence And Solitude

By Jim Pickerell | 163 Words | Posted 1/5/2018 | Comments
Following its Visual Trends predictions for 2018, Adobe recently released a deep analysis of its first trend – Silence and Solitude. In this chaotic, always-on world where people are bombarded with constant speeds and feeds, the Adobe is seeing a growing demand for images that convey comfort and regeneration.

Photographer Productivity

By Jim Pickerell | 1299 Words | Posted 1/3/2018 | Comments
One of the things I said in my 2018 Predictions is: “Image creator may be given more useful information about what is in demand.” In recent years we’ve seen a huge growth in the number of creators entering the stock photo business as well as images added to the collections. But we’re no longer seeing a corresponding growth in revenue.

2018 Predictions

By Jim Pickerell | 1060 Words | Posted 1/2/2018 | Comments (1)
Here are a few stock photo industry changes that I predict will occur before 2019. 1 – At least one radically new and different business model for licensing stock images will be introduced. 2 – Customers will become more disenchanted with the major stock photo distributors. 3 -  Image creators may be given more useful information about what is in demand.
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Will Blockchain Benefit Image Creators

By Jim Pickerell | 907 Words | Posted 12/28/2017 | Comments
Can blockchains improve tracking of stock photo sales, give creators greater control, cut costs and increase royalties? Various companies are talking about instituting such systems. Announcements are expected in the near future. Such systems may reduce the need for some of the services stock agencies currently provide and remit 80% to 90% of the fee the customer pays to the photographer.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.