Articles by Jim Pickerell

Visual China Group Acquires Corbis

By Jim Pickerell | 601 Words | Posted 1/22/2016 | Comments (1)
Corbis and Visual China Group (“VCG”; Shenzhen Stock Exchange:000681.SZ) today jointly announced that Unity Glory International Ltd. (“Unity Glory”), an affiliate of VCG owned by VCG’s major shareholders, has acquired the assets and brands of Corbis’ Images division, one of the world’s leading image archives and content licensing businesses. VCG is China’s leading visual communications and new media company and among the largest businesses in the image industry worldwide. Financial terms of the agreement were not disclosed.

Video Subjects In Demand

By Jim Pickerell | 1224 Words | Posted 1/21/2016 | Comments
Recently, I found a list on Pond5 of popular keywords customers use to find videos. Earlier this month I published a similar list that Videoblocks had sent to its contributors a few months ago. I decided to search Pond5, Videoblocks and Shutterstock for each of these words and record the number of returns. You’ll find the results in the chart below.

Search Innovations Needed

By Jim Pickerell | 712 Words | Posted 1/21/2016 | Comments (2)
More images are not the answer. The industry needs to find a better way to present the images already in databases for customer consideration. Customers find it harder and harder to dig out the right image for their needs from todays large databases. That doesn’t necessarily mean that the right images aren’t there. It’s just that customers do not have time to search through all the available options.

Pond5 To Launch Video Subscription Offering

By Jim Pickerell | 283 Words | Posted 1/19/2016 | Comments
Pond5 is in the process of creating a collection of video clips that can be offered through low priced subscriptions. Contributors have the option of nominating their low-selling files for inclusion in the collection and will receive a minimum monthly royalties of $0.50 per item for every clip in the collection, regardless of downloads and usage.

Corbis To Be Dismantled

By Jim Pickerell | 371 Words | Posted 1/17/2016 | Comments
Corbis is changing. It is spinning off the right clearance aspect of its business known as Greenlight and renaming it Corbis Entertainment. It is our understanding that the rest of the company including Creative and Editorial licensing will be sold off and to some degree dismantled. It is unclear to whom these operations will be sold or exactly how the dismantling will occur, but more information is expected to be forthcoming later this week.

Additions And Corrections

By Jim Pickerell | 127 Words | Posted 1/15/2016 | Comments
Last week we posted a story “iStock/Shutterstock Comparison”. Since then there have been some very informative comments on Microstockgroup. You can find a link to these comments at the bottom of my story, or you can find them here.

Landov Media Closes Doors

By Jim Pickerell | 166 Words | Posted 1/15/2016 | Comments
Landov Media, a small, but well respected Editorial agency closed its doors last week. It’s website http://www.landov.com/ says it is no longer available and thanks the company’s “many loyal clients for your business and support through the years.”

What Video Subjects Are Customer Buying?

By Jim Pickerell | 654 Words | Posted 1/14/2016 | Comments
One of the keys to success in stock photography is understanding what customers want. Given that the worldwide customer base is so diverse, that is often difficult to determine. We all see lots of different image uses in our daily activity, but often these are of little help in determining what customers really want to buy. VideoBlocks sends regular advisories to its contributors giving them information about the keywords customers use most frequently when looking for video clips. In this story you'll find a recent list of Top Selling Keywords.

Importance Of Keywording

By Jim Pickerell | 880 Words | Posted 1/14/2016 | Comments
Have you noticed that when a customer searches for “man” on some major agency sites a different number of images will be returned than if they had searched for “male.” An agent called this to my attention after hearing complaints from a number of customers about this problem when searching on GettyImages.com.

Yuri Arcurs Elite Academy Program

By Jim Pickerell | 597 Words | Posted 1/12/2016 | Comments
Yuri Arcurs, one of the most successful stock photographers in the world, is running another of his photographer training programs in Capetown, South Africa. This program is for 17 to 24-year-olds that are highly competitive, goal-oriented and have strong entrepreneurial and creative characteristics. Candidates must survive a two-week Boot Camp beginning February 1, 2016. (This is not marine training, but it will be an intense experience to determine what the candidates know and how quickly they learn.)

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.