Articles by Jim Pickerell

Shutterstock Enterprise Pricing Examined

By Jim Pickerell | 942 Words | Posted 12/3/2015 | Comments
Shutterstock has provided investors with some very interesting information about their Enterprise pricing strategy and how it differs from their normal E-commerce pricing. You can find the “E-commerce vs. Enterprise Case Study” by going go to this link (http://investor.shutterstock.com/phoenix.zhtml?c=251362&p=irol-presentations). Then open the pdf under “Investor Presentation” that was uploaded on 11/18/15. The chart explaining the Case Study is on page 25 of this 37 page pdf.

Video Added To Adobe Stock Offering

By Jim Pickerell | 327 Words | Posted 12/2/2015 | Comments
Adobe has announced that it has added over 1 million HD video files from the Fotolia collection to the Adobe Stock offering. These can be searched, downloaded and licensed directly on an a la carte basis within Adobe Premiere Pro CC and After Effects CC or from stock.adobe.com for use with any CC desktop app. The video clips are also available to enterprise customers on a subscription basis.

Shutterstock Tab For Chrome Users

By Jim Pickerell | 483 Words | Posted 12/2/2015 | Comments
If you love Shutterstock, are a Google Chrome user and want Shutterstock to know everywhere you go and everything you do on the Internet, you may want to install the new Shutterstock Tab just launched today.  You can get the tab free of charge by going to the Chrome webstore.

Want A Photography Career: Do Your Due Diligence

By Jim Pickerell | 1112 Words | Posted 12/1/2015 | Comments
So you want a career in photography. You like taking pictures. It’s fun. Wouldn’t it be great if you could get paid to do it? You’re a high school student about to graduate. Everyone says you need more education to have a chance at a good job. You’ve no idea how much you’ll have to earn to feed, clothe and house yourself, and maybe some day a spouse and family. But, it seems you should get more education in the career path you want to follow.

Editorial Licenses Move Toward RF

By Jim Pickerell | 570 Words | Posted 11/30/2015 | Comments
Users report that Getty’s standard editorial license offers the following: “Worldwide editorial use for 15 years (may not be used for commercial purposes or print covers). Unlimited seats. No limits on impressions and print runs.” This is essentially a Royalty Free license for images that are being offered as Rights Managed. Unlike most RF, the price charged is not fixed and based on the file size delivered. The price may be negotiable depending on the customer. But once the image is delivered, the customer can use the image in multiple ways over a period of 15 years as long as the use is editorial in nature and not for some commercial purpose, or for the cover of a printed product.

Video Production For ISIS

By Jim Pickerell | 106 Words | Posted 11/25/2015 | Comments
This past weekend the Washington Post published a detailed insider view of the ISIS propaganda machine that should be of interest to everyone engaged in editorial journalism. The writers – Greg Miller and Souad Mekhennet – were able to interview a number of ISIS videographers and production people who had worked for ISiS in the contested territory and were later able to escape back to their home countries.

Tandem Stock, A Business Model Clients Seem To Like

By Jim Pickerell | 2745 Words | Posted 11/20/2015 | Comments
Many stock agencies are consolidating and downsizing, but not Tandem Stock. Founded in 2010, they have been growing at an average rate of 45% per year. Specializing in Outdoor photography, they currently have a tightly edited collection of 115,000 images from 930 contributors. They have discovered that the needs of their clients are extremely specific and they specialize in supplying images that cater to those needs.

Kelly Thompson Joins 500px as Head of Marketplace

By Jim Pickerell | 204 Words | Posted 11/20/2015 | Comments
500px has announced that industry veteran Kelly Thompson has joined 500px as Head of Marketplace. Thompson will oversee the development of new products to service the company’s growing number of advertising agency and large brand enterprise accounts, as well as the servicing of the company’s base of self-service marketplace customers.

Roadmap To Success

By Jim Pickerell | 637 Words | Posted 11/17/2015 | Comments
One of the most useful seminars at PhotoPlus Expo this year was the “Your Roadmap To Success” presentation by Judy Hermann. Judy is a past president of the American Society of Media Photographers (ASMP), served as an Olympus Visionary for 10 years and was awarded the United Nations International Photographic Council’s Leadership Award for her work as an educator and industry advocate.

RM vs RF: Which Strategy Generates The Most Money?

By Jim Pickerell | 1478 Words | Posted 11/16/2015 | Comments (1)
Photographers with a goal of maximizing earnings from the images they produce, and who continue to insist that in order to realize that goal their work must be licensed as Rights Managed (RM), may need to consider the new realities of the stock photo business.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.