Articles by Jim Pickerell

Envato Moving To U.S.

By Jim Pickerell | 280 Words | Posted 11/16/2015 | Comments
Envato, an Australian company that has provided resources and educational services to the graphic design community since 2006, has announced that it will expand its operations to the United States in 2016.

Getty Getting $90 Million From Bond Investors

By Jim Pickerell | 526 Words | Posted 11/13/2015 | Comments
According to Bloomberg, Getty Images has found a way to raise a net $90 Million in an effort to revive its “Midstock” business.

Photography: Business vs Means of Self-Expression

By Jim Pickerell | 910 Words | Posted 11/11/2015 | Comments
Photography has become much more of a means of self-expression than a business. That’s not necessarily a bad thing unless you are trying to earn your living from the images you produce.

Editorial Market Change

By Jim Pickerell | 466 Words | Posted 11/10/2015 | Comments
Recently, a European asked me how the editorial market for photography has changed in the U.S. the last 10 years. First, gross revenue for U.S. newspapers has declined about 60% from $49.3 billion in 2006 to $19.9 billion in 2014. As revenue has declined the space for editorial content, including pictures, has declined.

Copyright And Congress

By Jim Pickerell | 194 Words | Posted 11/10/2015 | Comments (1)
Since 2013 the House Judiciary Committee of the U.S. Congress has been engaged in a comprehensive review of the current Copyright Act. It has held 20 hearings and heard from 100 witnesses.

Masterfile Struggles

By Jim Pickerell | 1361 Words | Posted 11/9/2015 | Comments
For decades Masterfile has been a leading provider of stock imagery to advertising, design and corporate communications. The company represents the work of many of the worlds leading image producers. Its collection is well edited and its website offers very efficient search. Currently, more than 70% of the company’s revenue comes from sales in North America and more than 80% comes from the advertising, design and corporate communications segments of the market that presumably need the highest quality work and have the budgets to pay for it.

Corbis Cutting Staff By 15%

By Jim Pickerell | 232 Words | Posted 11/6/2015 | Comments
Bloomberg has reported that Corbis will be cutting about 15% of its staff. The information came from an internal memo sent to employees by CEO Gary Shenk, and obtained by Bloomberg.

Shutterstock Reports Q3 Results

By Jim Pickerell | 1327 Words | Posted 11/5/2015 | Comments
Today, Shutterstock reported $107.3 million in revenue for Q3 2015, a 28% increase over Q3 2014 and up nearly $3 million from the previous quarter. The increase was primarily due to a 22% increase in the number of paid downloads compared to a year earlier.

iStock Small Monthly Subscriptions; Higher Royalties

By Jim Pickerell | 623 Words | Posted 11/4/2015 | Comments
In an effort to compete with AdobeStock, at the end of August iStock began to test an offering of Small Monthly Subscriptions with 10 and 25 download limits. The rates for 10 downloads are $40 for Essential (non-exclusive) images and $99 for the images contributors have supplied exclusively to iStock.

Adobe Stock Answers Questions

By Jim Pickerell | 828 Words | Posted 11/3/2015 | Comments
Recently, I asked AdobeStock a number of questions about their operations. Their answers can be found below.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.